Les chatbots : vers une démocratisation du conversationnel automatisé ?Vanksen
De ses prémisses il y a 50 ans à aujourd’hui, l'intelligence artificielle s’est considérablement développée, jusqu’à ouvrir la voie à de nouveaux modes d'interaction, automatisés, entre les marques et les consommateurs. Du service après-vente au commerce conversationnel, les annonceurs déploient progressivement leurs solutions pour répondre aux nouveaux enjeux du marché. Dans sa nouvelle étude, Vanksen analyse l’histoire, l’évolution et teste pour vous les outils déjà utilisés par différentes marques, dont Facebook, sur les principaux marchés mondiaux.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
Less is more. One of the biggest problems in today's world is choice overload. We all want customized experiences and products — but when faced with 700 options, consumers freeze up. Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Le document est un template servant de référence a toutes les entreprises voulant établir sa Stratégie Marketing Digital. Un plan allant du besoin client a l'élaboration du budget.
Les chatbots : vers une démocratisation du conversationnel automatisé ?Vanksen
De ses prémisses il y a 50 ans à aujourd’hui, l'intelligence artificielle s’est considérablement développée, jusqu’à ouvrir la voie à de nouveaux modes d'interaction, automatisés, entre les marques et les consommateurs. Du service après-vente au commerce conversationnel, les annonceurs déploient progressivement leurs solutions pour répondre aux nouveaux enjeux du marché. Dans sa nouvelle étude, Vanksen analyse l’histoire, l’évolution et teste pour vous les outils déjà utilisés par différentes marques, dont Facebook, sur les principaux marchés mondiaux.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
Less is more. One of the biggest problems in today's world is choice overload. We all want customized experiences and products — but when faced with 700 options, consumers freeze up. Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Le document est un template servant de référence a toutes les entreprises voulant établir sa Stratégie Marketing Digital. Un plan allant du besoin client a l'élaboration du budget.
How to Write, Test and Optimise Effective AdWords Ad CopiesCrealytics
A great AdWords ad is the doorstep to your online shop. They should be outstanding and relevant in order to perfectly reflect the search query and wow the users. To achieve this, Andreas Reiffen, CEO of crealytics, presents several options. Amongst others are value propositions, call-to-actions and promotions.
The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization needed to be successful in 2020.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
Using Analytics To Solve The Right ProblemsHiten Shah
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
Facebook a dévoilé ses "chatbots", des robots conversationnels qui permettront bientôt de commander une pizza ou des fleurs par messagerie instantanée. Mais qui sont ces bots, quelle utilité, quelles opportunités pour les marques ?
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Intégration des NTIC dans sa Stratégie Digitale - IFAG Réunion - aout 2015Remy EXELMANS
Comment intégrer le Digital à sa communication Marketing ? Comment et pourquoi passer d'une communication 1.0 à une communication 2.0 ? Cours IFAG Réunion Aout 2015 par Rémy Exelmans - Coach Digital - Consultant en organisation et stratégie d'entreprise - Consultant en stratégies digitales
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
This is a media plan presentation for a fictional concert ("Rock The Rock Music Festival") to be held at Alcatraz. The presentation includes the goals, objectives, strategies, planning parameters, target, and research. It also contains site recommendations and a condensed media plan.
This is visual presentation made for Jack Link's Portion Control Beef Jerky. Our goal was to position this product as a healthy snack that mom's can buy for their children.
This is poster that my classmate and I created for our final project in our campaign class. It contains the creative brief, insights, and process of the entire project.
There is a lot of text, but this was purposeful since it contains everything from a semester long project.
This was a small project that I created in my Strategy class. I was assigned a question about Superfood and this is a simplified spread of all the information I found.
How to Write, Test and Optimise Effective AdWords Ad CopiesCrealytics
A great AdWords ad is the doorstep to your online shop. They should be outstanding and relevant in order to perfectly reflect the search query and wow the users. To achieve this, Andreas Reiffen, CEO of crealytics, presents several options. Amongst others are value propositions, call-to-actions and promotions.
The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization needed to be successful in 2020.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
Using Analytics To Solve The Right ProblemsHiten Shah
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
Facebook a dévoilé ses "chatbots", des robots conversationnels qui permettront bientôt de commander une pizza ou des fleurs par messagerie instantanée. Mais qui sont ces bots, quelle utilité, quelles opportunités pour les marques ?
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Intégration des NTIC dans sa Stratégie Digitale - IFAG Réunion - aout 2015Remy EXELMANS
Comment intégrer le Digital à sa communication Marketing ? Comment et pourquoi passer d'une communication 1.0 à une communication 2.0 ? Cours IFAG Réunion Aout 2015 par Rémy Exelmans - Coach Digital - Consultant en organisation et stratégie d'entreprise - Consultant en stratégies digitales
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
This is a media plan presentation for a fictional concert ("Rock The Rock Music Festival") to be held at Alcatraz. The presentation includes the goals, objectives, strategies, planning parameters, target, and research. It also contains site recommendations and a condensed media plan.
This is visual presentation made for Jack Link's Portion Control Beef Jerky. Our goal was to position this product as a healthy snack that mom's can buy for their children.
This is poster that my classmate and I created for our final project in our campaign class. It contains the creative brief, insights, and process of the entire project.
There is a lot of text, but this was purposeful since it contains everything from a semester long project.
This was a small project that I created in my Strategy class. I was assigned a question about Superfood and this is a simplified spread of all the information I found.