Car adv nescafe
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This document summarizes a Nescafe advertisement featuring a cartoonist who has lost his job but finds inspiration in a cup of Nescafe coffee to continue pursuing his dreams. The ad was conceptualized by McCann Erickson and produced by Breathless Films. It aims to depict inspiring stories of people who overcome life's challenges through determination. Nescafe targets youth looking to make coffee instantly and positions itself as providing 100% pure coffee to keep people motivated in achieving their goals. The ad features actor Vikrant Massey as the cartoonist and uses his profession and a coffee mug as branding tools.
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Nescafe Report
The document analyzes the language strategies used in Nescafe advertisements in China and Spain. It summarizes Nescafe's Chinese campaign, which uses the slogan "Live out your boldness" translated into Chinese. It then compares this campaign to Nescafe's Spanish campaign, noting similarities like promoting a lifestyle, but also differences in the slogans' contents and target audiences due to cultural and social factors between the countries. In conclusion, Nescafe adapts its slogans and messaging to suit each market's language conventions, culture, and situations.
Nescafe Marketing Presentation
Nestle established Nescafe in 1938 as an instant coffee brand. In India, Nescafe targets various age groups and demographics through different products like Classic and Cappuccino. It divides India into geographical segments based on coffee consumption preferences. Currently, Nescafe focuses its $30 million marketing campaign on youth aged 16-24 by using celebrities as brand ambassadors. Its positioning is "1 coffee cup, 1 good feeling" and ads show coffee as a way to share happiness.
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- Nescafe is an instant coffee brand owned by Nestle that was first introduced in 1938.
- In India, Nescafe entered the market in 1961 and set up its first plant in Moga, Punjab.
- Nescafe uses the 4 P's of marketing - product, price, place, and promotion. It has a wide range of products at competitive prices and intensive distribution across India. It promotes through advertising, direct marketing, and celebrity brand ambassadors.
Nescafe
Nescafe is the leading instant coffee brand in Bangladesh, established in 1994 and located in Gazipur. It offers various products like Nescafe Classic and Nescafe Cappuccino. Nescafe has the largest market share in the global retail coffee market. It targets different age groups and regions through segmentation and positions itself as providing a feeling of friendship and shared moments. However, it faces challenges from new entrants, weak brand awareness among younger consumers, and inability to keep up with changing consumer trends in some areas.
Nescafe 4 Ps of marketing mix and consumer research
Necafe 4P's of marketing mix along with data analysis of consumer review through questionnaire of 50 respondants.
Nescafe India Advertisement #ItAllStarts 2015
Link -https://www.youtube.com/watch?v=GP_zdW6sl-k
This commercial was rolled out in 2015 in campaign #ItAllStarts We all have a dream, an ambition, which we work towards achieving. But life does not always go as planned. What kept me going was my cup of NESCAFÉ .
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The document provides information about Nescafe, including its history and products. It discusses how Nescafe was developed in 1938 as a soluble coffee by Nestle to use Brazil's surplus coffee crop. Over time, Nescafe launched various products globally and established its brand through consistent marketing campaigns emphasizing the aroma of Nescafe coffee. It became the number one brand of instant coffee worldwide due to its entrepreneurial approach in introducing innovations to promote coffee consumption.
Consumer Research-Nescafe Brand Personality comparison between International ...
The document is a marketing report submitted to a professor at North South University in Dhaka, Bangladesh about a market research study conducted on the Nescafe brand of coffee in Bangladesh. The report includes an executive summary that finds Nescafe has created a strong positioning in people's minds as an exceptional coffee brand. It also discusses Nescafe's history, target markets, positioning, pricing, and promotional strategies. The bulk of the report outlines the results of the market research study on Nescafe consumers in Bangladesh through surveys, including findings on consumption habits, brand perceptions and preferences. It finds that while Nescafe is very popular, there may be opportunities to improve quality and address some brand confusion.
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The document analyzes the language strategies used in Nescafe advertisements in China and Spain. It summarizes Nescafe's Chinese campaign, which uses the slogan "Live out your boldness" translated into Chinese. It then compares this campaign to Nescafe's Spanish campaign, noting similarities like promoting a lifestyle, but also differences in the slogans' contents and target audiences due to cultural and social factors between the countries. In conclusion, Nescafe adapts its slogans and messaging to suit each market's language conventions, culture, and situations.
Nescafe Marketing Presentation
Nestle established Nescafe in 1938 as an instant coffee brand. In India, Nescafe targets various age groups and demographics through different products like Classic and Cappuccino. It divides India into geographical segments based on coffee consumption preferences. Currently, Nescafe focuses its $30 million marketing campaign on youth aged 16-24 by using celebrities as brand ambassadors. Its positioning is "1 coffee cup, 1 good feeling" and ads show coffee as a way to share happiness.
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- Nescafe is an instant coffee brand owned by Nestle that was first introduced in 1938.
- In India, Nescafe entered the market in 1961 and set up its first plant in Moga, Punjab.
- Nescafe uses the 4 P's of marketing - product, price, place, and promotion. It has a wide range of products at competitive prices and intensive distribution across India. It promotes through advertising, direct marketing, and celebrity brand ambassadors.
Nescafe
Nescafe is the leading instant coffee brand in Bangladesh, established in 1994 and located in Gazipur. It offers various products like Nescafe Classic and Nescafe Cappuccino. Nescafe has the largest market share in the global retail coffee market. It targets different age groups and regions through segmentation and positions itself as providing a feeling of friendship and shared moments. However, it faces challenges from new entrants, weak brand awareness among younger consumers, and inability to keep up with changing consumer trends in some areas.
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Link -https://www.youtube.com/watch?v=GP_zdW6sl-k
This commercial was rolled out in 2015 in campaign #ItAllStarts We all have a dream, an ambition, which we work towards achieving. But life does not always go as planned. What kept me going was my cup of NESCAFÉ .
So my life ka funda – Bas Ek Coffee lagao, Aur lag jao.
#ItAllStarts #NESCAFÉ
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The document provides information about Nescafe, including its history and products. It discusses how Nescafe was developed in 1938 as a soluble coffee by Nestle to use Brazil's surplus coffee crop. Over time, Nescafe launched various products globally and established its brand through consistent marketing campaigns emphasizing the aroma of Nescafe coffee. It became the number one brand of instant coffee worldwide due to its entrepreneurial approach in introducing innovations to promote coffee consumption.
Consumer Research-Nescafe Brand Personality comparison between International ...
The document is a marketing report submitted to a professor at North South University in Dhaka, Bangladesh about a market research study conducted on the Nescafe brand of coffee in Bangladesh. The report includes an executive summary that finds Nescafe has created a strong positioning in people's minds as an exceptional coffee brand. It also discusses Nescafe's history, target markets, positioning, pricing, and promotional strategies. The bulk of the report outlines the results of the market research study on Nescafe consumers in Bangladesh through surveys, including findings on consumption habits, brand perceptions and preferences. It finds that while Nescafe is very popular, there may be opportunities to improve quality and address some brand confusion.
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The document summarizes Nescafe's new communication strategy and advertising campaign in India.
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The ads use a lighthearted tone to position Nescafe as a conversation starter and showcase how one can enjoy different coffee preparations at home. Consumer response has been positive with the potential to increase further through celebrity engagement on social media.
Market Research on \'Nescafe MIld brand\'
This research was a part of one our subject called \'Marketing Research" which we had in TYBMS 2008-09,the research was done wid limited sample size, & 100 questionaire was distributed to d selected group..it was a good learning experience & had a great time in my BMS yrs
Nescafe ad
Nescafe is an instant coffee brand owned by Nestle. It was created in 1938 in Brazil as a soluble coffee product that could be easily reconstituted with hot water. Nescafe entered the Indian market in the 1960s and offers a range of premium and non-premium instant coffee products. It is the market leader with a 49.2% share. Nescafe advertises on TV, print media, and social media using slogans like "morning drink for the spirited soul" and campaigns featuring celebrities to promote a sense of well-being and social connection over a cup of Nescafe coffee.
Nescafe
Nescafe and Bru are two major coffee brands in India. Nescafe leads the instant coffee market with a 55.3% market share. It has a wide range of instant coffee products. Bru is a filter coffee brand that is the market leader in that segment, with a market share 3 times larger than Nescafe's share of the instant coffee market. Both companies utilize various marketing strategies like promotions, pricing, and distribution channels to grow their business.
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Nescafe is a global coffee brand introduced in 1938 by Nestle. It combines Nestle and cafe in its name. The iconic red mug symbolizes sharing happiness. Nescafe Classic is the number one pure coffee brand worldwide and in Africa, offering a rich taste and mental/physical stimulation. It targets middle to upper class consumers and positions itself as a 100% pure instant coffee that can be enjoyed conveniently anywhere.
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Nescafé is a coffee brand owned by Nestlé that was first introduced in Switzerland in 1938. It entered the Indian market in 1961. The document then discusses several creative advertisements Nescafé has used on Instagram and Facebook, including typography-focused ads, ads using shadows to represent festivals, repetition of ads on important dates, and hashtag campaigns. It also discusses how Facebook ads can grow networks and communities while Instagram ads maximize the mobile experience.
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The document analyzes the strengths, weaknesses, opportunities, and threats for Nescafe in India. The key strengths are its innovation including instant coffee and vending machines. It has penetrated the tea-loving Indian market and offers a wide variety of products at different price points. However, its weaknesses include health-conscious consumers avoiding coffee and low usage rates in India. Opportunities exist in promoting the health benefits of coffee, targeting rural and new consumer segments, and expanding its cafe presence. Threats come from competitors like Bru expanding in India and soft drinks competing in the beverage market.
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Nescafe is looking to target young consumers in Pakistan, particularly students and young professionals. They aim to position themselves as a sophisticated yet fun brand. Nescafe wants to be seen as the leading brand of instant coffee and encourage potential consumers to purchase their new cafe menu range.
Their marketing strategy focuses on differentiating themselves from competitors by targeting younger demographics and positioning themselves as a lifestyle brand for students and professionals. They have introduced new flavors under the Nescafe KappiKottai brand to attract variety seekers.
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Nescafe 2014 ad stp analysis
The document discusses marketing segmentation strategies. It defines positioning, targeting, and segmentation. For segmentation, it analyzes geographic, demographic, psychographic, and behavioral factors. It then outlines Nescafe's specific segmentation strategy, targeting urban young adults with active lifestyles. The strategy positioned Nescafe as refreshing brain and keeping people going. A 2014 video increased Nescafe's brand value and sales.
Principle marketing nescafe slides
Nescafe was created in 1938 by Nestle after 7 years of research to develop a soluble coffee that could be easily prepared by adding hot water. It was first introduced in Switzerland and became popular among teenagers in the 1950s. By 2004, Nestle had become the world's largest direct purchaser of coffee. Nescafe offers various coffee products worldwide and has maintained its brand equity through consistent quality, branding, and marketing campaigns emphasizing inspiration and an active lifestyle.
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The document discusses the integrated marketing communications (IMC) program and advertising tools of Nescafe in Bangladesh. Some key points:
1) Nescafe is a popular global coffee brand owned by Nestle that uses IMC to promote brand retention and sales through various advertising channels.
2) A study was conducted among Nescafe consumers in Bangladesh to identify the most effective advertising tools in influencing customer perception as part of Nescafe's IMC strategy.
3) Quantitative research including surveys and regression analysis found that television commercials, online promotion, and radio had the strongest impact on customers' awareness of Nescafe's IMC program.
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This document provides information about Nescafe, a coffee brand owned by Nestle. It discusses Nescafe's history, financial information, product portfolio, target markets, and marketing strategies. Some key points include: Nescafe is one of the top 35 most valuable brands globally, generating $11 billion annually for Nestle; it was created in 1938 and became popular in the 1950s; the brand has a wide range of coffee products and targets upper and middle class consumers ages 16-24.
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Nescafe is an instant coffee brand owned by Nestle that was introduced in 1938. It has a global market share of 22.7% and is sold worldwide. In India, Nescafe has a market share of around 45% and competes primarily with Bru. Nescafe targets urban young professionals through positioning itself as a quality product that keeps them active. It has run various advertising campaigns in India such as "Know Your Neighbors", "My First Cup", and "The Nescafe Moments" to promote bonding and sharing over a cup of Nescafe coffee.
Nescafe
Nescafe was created in 1938 by Nestle after 7 years of research to develop a soluble coffee that could be easily prepared by adding hot water. It was first introduced in Switzerland and became popular among teenagers in the 1950s. By 2004, Nestle had become the world's largest direct purchaser of coffee. Nescafe offers various coffee products worldwide and has maintained its brand equity through consistent quality, branding, and marketing campaigns emphasizing inspiration and an active lifestyle.
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Nestle is the world's largest food and beverage company. Their Nescafe brand is the leading global coffee brand. The marketing mix for Nescafe includes products like instant coffee sachets in various sizes and prices. The target market is coffee drinkers aged 25-40. Nescafe uses promotion through television, newspapers, social media. It positions itself as offering 100% pure coffee made from fine beans that can be enjoyed conveniently anywhere.
Hashtag nestle nescafe
The proposed campaign aims to position Nescafe Classic as a coffee that helps keep people awake during late nights of studying, working, or spending time with friends. It will target people staying up late through an initial teaser campaign on digital platforms. This will be followed by a "Coffee Mug" campaign with short ads on YouTube and Facebook between 12-3am. A Twitter campaign will also run. The campaign aims to tap into a new market segment and reinforce Nescafe as a midnight companion. It is intended to help Nestle expand its market share and strengthen Nescafe's market leader position against competitors like Bru.
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Chanchal tomar
Nescafé uses differentiated and niche marketing strategies to target different customer segments. It offers various products like Nescafé Classic, Gold, Collection, and 3ü1 Arada tailored to different lifestyles, occupations, ages, and locations. A new product, Nescafé Green Blend, aims to attract health-conscious customers. The document also identifies several potential target segments for Nescafé including students, professionals, and managers and discusses their characteristics. Finally, it provides Nescafé's positioning statement and lists of products.
Nescafe
The document summarizes Nescafe's new communication strategy and advertising campaign in India.
The campaign includes two parts - "Know Your Neighbors" launched in January 2011 and "My First Cup" launched in November 2011. It features celebrities Deepika Padukone, Purab Kohli, Karan Johar, and Vir Das as brand ambassadors targeting coffee drinking youth and non-coffee drinkers.
The ads use a lighthearted tone to position Nescafe as a conversation starter and showcase how one can enjoy different coffee preparations at home. Consumer response has been positive with the potential to increase further through celebrity engagement on social media.
Market Research on \'Nescafe MIld brand\'
This research was a part of one our subject called \'Marketing Research" which we had in TYBMS 2008-09,the research was done wid limited sample size, & 100 questionaire was distributed to d selected group..it was a good learning experience & had a great time in my BMS yrs
Nescafe ad
Nescafe is an instant coffee brand owned by Nestle. It was created in 1938 in Brazil as a soluble coffee product that could be easily reconstituted with hot water. Nescafe entered the Indian market in the 1960s and offers a range of premium and non-premium instant coffee products. It is the market leader with a 49.2% share. Nescafe advertises on TV, print media, and social media using slogans like "morning drink for the spirited soul" and campaigns featuring celebrities to promote a sense of well-being and social connection over a cup of Nescafe coffee.
Nescafe
Nescafe and Bru are two major coffee brands in India. Nescafe leads the instant coffee market with a 55.3% market share. It has a wide range of instant coffee products. Bru is a filter coffee brand that is the market leader in that segment, with a market share 3 times larger than Nescafe's share of the instant coffee market. Both companies utilize various marketing strategies like promotions, pricing, and distribution channels to grow their business.
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Nescafe is a global coffee brand introduced in 1938 by Nestle. It combines Nestle and cafe in its name. The iconic red mug symbolizes sharing happiness. Nescafe Classic is the number one pure coffee brand worldwide and in Africa, offering a rich taste and mental/physical stimulation. It targets middle to upper class consumers and positions itself as a 100% pure instant coffee that can be enjoyed conveniently anywhere.
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Nescafe Blend 43 is aiming to increase its market share and perception as the best quality and value instant coffee. The advertising campaign will target female grocery buyers aged 25-45 in Sydney. The campaign aims to increase perceptions of Nescafe Blend 43 as a coffee that can be enjoyed anytime while also communicating its low calorie content. A $4 million multi-channel campaign including TV, print, radio and online will launch from January to March 2011 to reach the target audience.
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Nescafé is a coffee brand owned by Nestlé that was first introduced in Switzerland in 1938. It entered the Indian market in 1961. The document then discusses several creative advertisements Nescafé has used on Instagram and Facebook, including typography-focused ads, ads using shadows to represent festivals, repetition of ads on important dates, and hashtag campaigns. It also discusses how Facebook ads can grow networks and communities while Instagram ads maximize the mobile experience.
Nescafe SWOT
The document analyzes the strengths, weaknesses, opportunities, and threats for Nescafe in India. The key strengths are its innovation including instant coffee and vending machines. It has penetrated the tea-loving Indian market and offers a wide variety of products at different price points. However, its weaknesses include health-conscious consumers avoiding coffee and low usage rates in India. Opportunities exist in promoting the health benefits of coffee, targeting rural and new consumer segments, and expanding its cafe presence. Threats come from competitors like Bru expanding in India and soft drinks competing in the beverage market.
Term report marketing
Nescafe is looking to target young consumers in Pakistan, particularly students and young professionals. They aim to position themselves as a sophisticated yet fun brand. Nescafe wants to be seen as the leading brand of instant coffee and encourage potential consumers to purchase their new cafe menu range.
Their marketing strategy focuses on differentiating themselves from competitors by targeting younger demographics and positioning themselves as a lifestyle brand for students and professionals. They have introduced new flavors under the Nescafe KappiKottai brand to attract variety seekers.
Nescafe uses a multi-brand strategy with brands like Classic, Frothe and Frappe to target different segments. Their objective is to gain market share
Nescafe 2014 ad stp analysis
The document discusses marketing segmentation strategies. It defines positioning, targeting, and segmentation. For segmentation, it analyzes geographic, demographic, psychographic, and behavioral factors. It then outlines Nescafe's specific segmentation strategy, targeting urban young adults with active lifestyles. The strategy positioned Nescafe as refreshing brain and keeping people going. A 2014 video increased Nescafe's brand value and sales.
Principle marketing nescafe slides
Nescafe was created in 1938 by Nestle after 7 years of research to develop a soluble coffee that could be easily prepared by adding hot water. It was first introduced in Switzerland and became popular among teenagers in the 1950s. By 2004, Nestle had become the world's largest direct purchaser of coffee. Nescafe offers various coffee products worldwide and has maintained its brand equity through consistent quality, branding, and marketing campaigns emphasizing inspiration and an active lifestyle.
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The document discusses the integrated marketing communications (IMC) program and advertising tools of Nescafe in Bangladesh. Some key points:
1) Nescafe is a popular global coffee brand owned by Nestle that uses IMC to promote brand retention and sales through various advertising channels.
2) A study was conducted among Nescafe consumers in Bangladesh to identify the most effective advertising tools in influencing customer perception as part of Nescafe's IMC strategy.
3) Quantitative research including surveys and regression analysis found that television commercials, online promotion, and radio had the strongest impact on customers' awareness of Nescafe's IMC program.
Nescafe presentation neo marketing (3215)
Nescafe Experiential Activation proposal 2015: Presentation layout by AkiliBlaq (Creative Manager Neo Marketing)
10 step marketing_plan
1. The document provides a 10 step marketing plan for Nescafe focusing on its target market of working individuals in the Philippines and its marketing mix and strategy.
2. Nescafe targets working individuals aged 20-30 who drink coffee twice a day for stimulation and to feel a sense of belonging.
3. While Nescafe faces increasing competition from brands like San Mig and Jimm's, it maintains the top market share through various packaging options and higher prices compared to competitors.
Nescafe project
The document presents a marketing plan for Nescafé in Myanmar. It begins with an overview of Nescafé's history and introduction in Myanmar. It then discusses Nescafé's entry strategy in Myanmar, which focused on distribution through partnerships. The marketing mix of product, price, place, and promotion is described. Nescafé segments its customers by demographics and psychographics and targets youth, common consumers, and working people. A SWOT analysis and competitive profile matrix are provided. Integrated marketing communications including advertising, events, and social media are summarized. A survey of customers is presented analyzing Nescafé's market share, competitors, and effectiveness of marketing.
07.s nescafe
This document provides information about Nescafe, a coffee brand owned by Nestle. It discusses Nescafe's history, financial information, product portfolio, target markets, and marketing strategies. Some key points include: Nescafe is one of the top 35 most valuable brands globally, generating $11 billion annually for Nestle; it was created in 1938 and became popular in the 1950s; the brand has a wide range of coffee products and targets upper and middle class consumers ages 16-24.
Nescafe
Nestlé's NESCAFÉ brand began in the late 1800s when Henri Nestlé developed an infant cereal in Switzerland. In the 1930s, NESCAFÉ soluble coffee was created through collaboration between Brazil and Nestlé scientists. The brand launched globally in 1938 and grew in popularity. NESCAFÉ offers various coffee blends and formats to suit different markets and tastes worldwide. It has become one of the most recognized coffee brands globally over its long history and continuous innovation.
Nescafe IMC
Nescafe is an instant coffee brand owned by Nestle that was introduced in 1938. It has a global market share of 22.7% and is sold worldwide. In India, Nescafe has a market share of around 45% and competes primarily with Bru. Nescafe targets urban young professionals through positioning itself as a quality product that keeps them active. It has run various advertising campaigns in India such as "Know Your Neighbors", "My First Cup", and "The Nescafe Moments" to promote bonding and sharing over a cup of Nescafe coffee.
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Nescafe
Nescafe was created in 1938 by Nestle after 7 years of research to develop a soluble coffee that could be easily prepared by adding hot water. It was first introduced in Switzerland and became popular among teenagers in the 1950s. By 2004, Nestle had become the world's largest direct purchaser of coffee. Nescafe offers various coffee products worldwide and has maintained its brand equity through consistent quality, branding, and marketing campaigns emphasizing inspiration and an active lifestyle.
Nescafe Marketing Mix
Nestle is the world's largest food and beverage company. Their Nescafe brand is the leading global coffee brand. The marketing mix for Nescafe includes products like instant coffee sachets in various sizes and prices. The target market is coffee drinkers aged 25-40. Nescafe uses promotion through television, newspapers, social media. It positions itself as offering 100% pure coffee made from fine beans that can be enjoyed conveniently anywhere.
Hashtag nestle nescafe
The proposed campaign aims to position Nescafe Classic as a coffee that helps keep people awake during late nights of studying, working, or spending time with friends. It will target people staying up late through an initial teaser campaign on digital platforms. This will be followed by a "Coffee Mug" campaign with short ads on YouTube and Facebook between 12-3am. A Twitter campaign will also run. The campaign aims to tap into a new market segment and reinforce Nescafe as a midnight companion. It is intended to help Nestle expand its market share and strengthen Nescafe's market leader position against competitors like Bru.
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Nescafe is a popular brand of instant coffee established in Bangladesh in 1994. It is owned by Nestle and pioneered the coffee market in Bangladesh where tea is traditionally more popular. Nescafe targets both young people and professionals and offers various products like Classic and Cappuccino positioned for daily coffee drinkers and as a "true cafe" experience. The brand focuses on friendship and sharing moments in its advertising which portrays coffee as a way to socialize. However, Nescafe faces challenges from new competitors and may not be adapting quickly enough to changing consumer trends and tastes, risking weaker brand association over time.
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This document summarizes information about Nescafé Clasico instant coffee. It discusses that Nescafé Clasico is owned by Nestlé, was founded in Switzerland, and has the largest market share globally at 52%. It provides details on the product, including that it delivers a rich, bold flavor from 100% pure dark roast coffee. Nestlé is also summarized as being a Swiss food and beverage company established in 1905 that is best known for Nescafé instant coffee and has faced some controversies over its business practices.
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- 1. Nescafe Cartoonist PRESENTED BY: ANEESHA NAYAK(029) TUSHAR KANT DHAL(016) SUSHANT SHETY(065) INDERAJIT BARIK(0) SUBHASISH SAHU()
- 2. Introduction • The ad is about how your dreams can start with a cup of Nescafe. Its a heart warming story about a cartoonist who has just been fired from his job. Good ads are a trend now a days, Nescafe sure knows how to make the most of it.
- 3. AD AGENCY • Designed and conceptualized by McCann Erickson, the new TVC is produced by Breathless films. MEDIUM • Social and online media Strategy Applied • To depict engaging and inspiring stories of people who through life's up and down keep on going towards achieving their dreams and aspirations.
- 4. Segment, target, positioning Segment-quality conscious people & people looking to make coffee instantly Target –all people in upper & middle class Poistioning-100% pure coffee made from finest coffee beans.
- 5. Segmentation • Nescafe has tried to segment the life of youth as they work towards achieving their dreams.
- 6. Targets • Youth following their passions and make successful careers out of them.
- 7. Positioning • Nescafe is positioned to the youth as the cup of resolve that 'keeps you on plan'. It is their constant companion along this journey strengthening their resolve."
- 8. Brand endorsement • Vikrant Massey, who has been seen in various TV serials as well as feature films, has played the role of the cartoonist. BRANDING TOOL • Art of cartoonist • A mug of coffee.
- 9. Why it is popular? • Because of its theme-a cartoonist’s determination to keep going against all odds. • Slogan-“Coffee lagao aur lag jao.” • Tagline-”It all starts with a Nescafe.”