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Mooyah Proposal
1. CBS WENT “MOOYAH STYLE”
PRESENTED TO:
MOOYAH
PRESENTED BY:
CBS RADIO
2. To persuade women 25-45 to dine in
a Mooyah location July 22-August 4th.
marketing objective:
3. “Mooyah style”
Mooyah is giving away a free burger with the purchase of fries and a drink.
Now YOU (Mooyah) can customize how you want it delivered to your guests!
Simply choose what you want from our menu below!
ONLINE1
FAMILY
HOUR
LADIES
LUNCH
2 3
KVIL and KJKK will
hide a Mooyah
burger on their
websites. Guests
(listeners) will be
invited to find the
burger and click on
it to get the
coupon for a free
burger with
purchase of fries
and a drink.
Guests will be
invited for “Family
Hour” every
Monday at 5:37 pm
on KVIL and 6:03 pm
on JACK. During this
hour, families will be
treated to a free
burger with
purchase of fries
and a drink.
Guests will be invited for
“Ladies Lunch” every
Wednesday at 12:37
pm on KVIL and 12:03
pm on JACK. During
this hour, ladies will be
treated to a free burger
with purchase of fries
and drink.
Listen for the “MOO” on
air to get the code word
for a free burger with
fries and drink.
MOO4