Money Transfer App greatly simplifies money transfer, one of the best value added mobile banking service for the users. The application enables a user transfer money to another person securely, 20 seconds in average.

1. Mobile Money Transfer
Application
October 2011
sedat.tik@mobinex.biz

2. Definition
What is money transfer application?
•‘Mobile Money Transfer’ application is the easiest way to transfer
money.
•You could transfer your money approximately in 20 seconds, in 3
steps.
•It is a personal and secure application. When you change your SIM
card or give your phone to anyone, it does not perform any
transaction.
• Use SMS or http infrastructure for execution operations
Key Features
• Easy Money Transfer
• Easy Activation
• Easy Authentication
• Secure banking

3. User Interface

4. Application Flow Chart
From Your Account
Send Money To Any
Bank Account
From Your Credit Card
Send Money To
Main Menu
ATM (Person)
To your AKBANK Credit Card
Send Money To To Any AKBANK Credit Card
Credit Card
To Any Other Bank Credit Card

5. Initial Activation Process
‘Mobile Money Transfer Application’ activation steps.
Terms & Conditions Set Preferences Authentication Confirmation Conclusion
• It is completed in 5 simple steps.
• All activation steps are managed on the mobile application, independent from the
web site.

6. Main Menu
• No additional Authentication (login etc.) needed after Activation step.
• Provided functionality
• Money Transfer to ATM
• Money Transfer to Account from your Account / Credit Card
• Money Transfer to your Credit Card / any other Credit Card

7. Main Menu > to ATM
Main Page Inputs Confirmation Conclusion
• Account to ATM’ money transfer process.
• Required Inputs for this transaction;
o Receiver MSISDN
o Amount
o Debit Card Password

8. Main Menu > to Account
Main Page Inputs Confirmation Conclusion
• ‘Credit Card to Account’ money transfer process.
• Required Inputs for this transaction;
o Receiver MSISDN
o Amount
o Credit Card Password
o Expiration Date of Credit Card

9. Main Menu > to Credit Card
Main Page Inputs Confirmation Conclusion
• ‘Account to Credit Card’ money transfer process with Card Number.
• Required Inputs for this transaction;
o Receiver Card Number
o Amount
o Debit Card Password

10. Support Page
Main Page Support
• ‘Support’ page.
• There are 5 functions;
o Help
o FAQ (Frequently Asked Questions)
o Pricing info about transactions
o Calling to ‘Call Center’ directly
o Reactivation

11. Technical Architecture

12. Technical Architecture
Activation
Process by API SMS Banking
Gateway/ Interface Core Banking
Transactions API
by SMS Interface
 SMS Handling
 Security
 Activation Process by API
Interface
 Define SMS Banking Status
 Set Bank Account
 Set Credit Card
 Set Limitation
• For Mobile Money Transfer Application
• new security rules need to be developed
• new business rules need to be developed
• may to be developed approximately 50 man/day

13. PR Activities

14. TV Commercial and Demo
TV Commercial Application Demo
http://www.youtube.com/watch?v=tQtKnDKV http://www.youtube.com/watch?v=h7t-
6Aw&feature=player_embedded 30rcPoI&feature=player_embedded

15. Print and Outdoor Advertising

16. Thanks!
sedat.tik@mobinex.biz