Founder Steve Ells opened the first Chipotle restaurant in Denver, Colorado in 1993 after studying cooking techniques in San Francisco. The original restaurant was highly successful, selling over 1,000 burritos per day when only 107 were needed to break even. By 2017, Chipotle had grown to operate more than 2,400 restaurants across the US while maintaining ownership of all locations. During the Covid-19 pandemic, Chipotle saw digital sales increase dramatically through initiatives like expanding their mobile app and drive-thru pickup lanes. They now have over 15 million loyalty program members, up from 8 million in 2019, and digital orders account for 25-30% of sales.