Airport Advertising In Ahemdabad
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What are the in-flight advertising options? In-flight magazines are the best medium to reach the flying audience waiting to land at their destination. The most popular in-flight magazines include: • Hello 6E Domestic & Hello 6E International: Catalogue of Indigo • Jet Wings Domestic & Jet Wings International : Catalogue of Jet Airways • Shubh Yatra : Air India • Spice Route: Spice Jet • Go Getter: Go Air • Vistara : Vistara • Travel 360: Air Asia Benefits of in-flight advertising: • Leads to at least 25% of audience shift from intended buyers to purchasers. • In-flight magazines are read by approximately 91% of flyers. • Domestic flyers average magazine reading time is at least 30-40 minutes. • The readers are engaged to brand ads for a minimum of 1.5-8.5 hours during the flight. • According to the sample survey at least 77% of flyers remember the in-flight advertising even after the exiting the flight. Tips for effective airport advertising • While designing a communication message the advertisers must remember that the airport advertising is aimed at targeting national audience and cannot target a particular city. • The reach of airport advertising is directly proportional to the passenger traffic at any airport. The data related to passenger traffic and aircraft movements is released every month by the DGCA (Directorate General Of Civil Aviation). • The lead time of airport advertising is comparatively higher than the lead time of other mediums owing to security and safety checks and approvals by airport authorities.
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Airport Advertising In Jaipur
What kind of audience do the brands capture through domestic and international airport advertising?
Brands can pull in the attention of wide variety of flyers through airport advertising. As airport infrastructure, illumination, ambience and well-maintained surrounding inculcate an appropriate surrounding for advertising, the airport advertising can be highly influential in turning potential consumers into brand buyers. The target audience at the airports include:
• Affluent families
• Businessmen
• Top Executives
• Policy Makers
• NRIs
• Indian and foreign tourists
• Top-Rung Professionals
• Expatriate workers
What makes airport advertising highly effective?
Airport advertising is a no-traditional mode of advertising. The medium is new and unique. Brands can implement numerous ways to tap the attention of the flyers and get their message across to the target audience. The airport advertising is highly effective for the following reasons:
• 24x7 internal illumination through wide range of lighting lets your advertisement be live for 24 hours.
• The dwell time spent by the flyers owing to airport procedures such security clearance, ticketing and baggage collection offers extended brand exposure.
• As the travellers are in receptive state of mind at the airport where their focus lies only at boarding the flight, the brand message seeps into the unconscious mind and paves the way for high recall value of the displayed brand.
Airport Advertising In Mumbai
What kind of audience do the brands capture through domestic and international airport advertising?
Brands can pull in the attention of wide variety of flyers through airport advertising. As airport infrastructure, illumination, ambience and well-maintained surrounding inculcate an appropriate surrounding for advertising, the airport advertising can be highly influential in turning potential consumers into brand buyers. The target audience at the airports include:
• Affluent families
• Businessmen
• Top Executives
• Policy Makers
• NRIs
• Indian and foreign tourists
• Top-Rung Professionals
• Expatriate workers
What makes airport advertising highly effective?
Airport advertising is a no-traditional mode of advertising. The medium is new and unique. Brands can implement numerous ways to tap the attention of the flyers and get their message across to the target audience. The airport advertising is highly effective for the following reasons:
• 24x7 internal illumination through wide range of lighting lets your advertisement be live for 24 hours.
• The dwell time spent by the flyers owing to airport procedures such security clearance, ticketing and baggage collection offers extended brand exposure.
• As the travellers are in receptive state of mind at the airport where their focus lies only at boarding the flight, the brand message seeps into the unconscious mind and paves the way for high recall value of the displayed brand.
Airport Advertising In Gurugram
Which are the busiest airports of India?
1. Indira Gandhi International Airport, Delhi
Passenger Traffic : 65,691,662 in the year 2017-18.
2. Chhatarapati Shivaji International Airport, Mumbai
Passenger Traffic: 48,496,430 in the year 2017-2018.
3. Kempegowda International Airport, Bengaluru
Passenger Traffic: 26,910,431 in the year 2017-2018.
4. Chennai International Airport, Chennai
Passenger Traffic: 20,361,482 in the year 2017-2018.
5. Netaji Subhash Chandra Bose International Airport, Kolkata
Passenger Traffic: 19,892,524 in the year 2017-2018.
6. Rajiv Gandhi International Airport, Hyderabad
Passenger Traffic: 18,156,789 in the year 2017-2018
7. Cochin International Airport, Kerala
Passenger Traffic: 10,172,839 in the year 2017-2018
8. Sardar Vallabhbhai International Airport, Ahmedabad
Passenger Traffic: 9,174, 425 in the year 2017-2018
9. Pune Airport, Pune
Passenger Traffic: 8,164,840 in the year 2017-2018
10. Dabolim Airport or Goa International Airport
Passenger Traffic: 7,607, 249
The advertising rates are higher at international airport and for international flights owing to the flyers that travel through these airports. The international airports have higher footfall of affluent , well-informed and upper middle class audience. Therefore, the brands advertised at international airports try to grab the attention this segmented audience and push their sales upwards.
Airport Advertising In Chandigarh
Airport advertising is the term coined to define advertising activities that aim at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel.
What makes airport advertising crucial in recent times?
Airport advertising can act as catalyst for any advertising campaign and can enhance the overall impact of it. Modern airport infrastructure and better management has opened new avenues for airport advertising. The large scale set-ups, 24x7 illumination and sophisticated infrastructures contribute to better ad placement at the airport. Moreover, owing to diverse airport traffic, the brands can target both national and hyper local market. Through airport branding both economic and business level target audience can be captured at one place. These benefits make airport advertising a crucial part of any advertising campaign that aims at targeting affluent audience.
Airport Advertising In Hyderabad
Which are the busiest airports of India?
1. Indira Gandhi International Airport, Delhi
Passenger Traffic : 65,691,662 in the year 2017-18.
2. Chhatarapati Shivaji International Airport, Mumbai
Passenger Traffic: 48,496,430 in the year 2017-2018.
3. Kempegowda International Airport, Bengaluru
Passenger Traffic: 26,910,431 in the year 2017-2018.
4. Chennai International Airport, Chennai
Passenger Traffic: 20,361,482 in the year 2017-2018.
5. Netaji Subhash Chandra Bose International Airport, Kolkata
Passenger Traffic: 19,892,524 in the year 2017-2018.
6. Rajiv Gandhi International Airport, Hyderabad
Passenger Traffic: 18,156,789 in the year 2017-2018
7. Cochin International Airport, Kerala
Passenger Traffic: 10,172,839 in the year 2017-2018
8. Sardar Vallabhbhai International Airport, Ahmedabad
Passenger Traffic: 9,174, 425 in the year 2017-2018
9. Pune Airport, Pune
Passenger Traffic: 8,164,840 in the year 2017-2018
10. Dabolim Airport or Goa International Airport
Passenger Traffic: 7,607, 249
The advertising rates are higher at international airport and for international flights owing to the flyers that travel through these airports. The international airports have higher footfall of affluent , well-informed and upper middle class audience. Therefore, the brands advertised at international airports try to grab the attention this segmented audience and push their sales upwards.
Airport Advertising In Bengaluru
Airport advertising is the term coined to define advertising activities that aim at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel.
What makes airport advertising crucial in recent times?
Airport advertising can act as catalyst for any advertising campaign and can enhance the overall impact of it. Modern airport infrastructure and better management has opened new avenues for airport advertising. The large scale set-ups, 24x7 illumination and sophisticated infrastructures contribute to better ad placement at the airport. Moreover, owing to diverse airport traffic, the brands can target both national and hyper local market. Through airport branding both economic and business level target audience can be captured at one place. These benefits make airport advertising a crucial part of any advertising campaign that aims at targeting affluent audience.
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What are the in-flight advertising options?
In-flight magazines are the best medium to reach the flying audience waiting to land at their destination. The most popular in-flight magazines include:
• Hello 6E Domestic & Hello 6E International: Catalogue of Indigo
• Jet Wings Domestic & Jet Wings International : Catalogue of Jet Airways
• Shubh Yatra : Air India
• Spice Route: Spice Jet
• Go Getter: Go Air
• Vistara : Vistara
• Travel 360: Air Asia
Benefits of in-flight advertising:
• Leads to at least 25% of audience shift from intended buyers to purchasers.
• In-flight magazines are read by approximately 91% of flyers.
• Domestic flyers average magazine reading time is at least 30-40 minutes.
• The readers are engaged to brand ads for a minimum of 1.5-8.5 hours during the flight.
• According to the sample survey at least 77% of flyers remember the in-flight advertising even after the exiting the flight.
Tips for effective airport advertising
• While designing a communication message the advertisers must remember that the airport advertising is aimed at targeting national audience and cannot target a particular city.
• The reach of airport advertising is directly proportional to the passenger traffic at any airport. The data related to passenger traffic and aircraft movements is released every month by the DGCA (Directorate General Of Civil Aviation).
• The lead time of airport advertising is comparatively higher than the lead time of other mediums owing to security and safety checks and approvals by airport authorities.
Airport Advertising In Delhi
Airport advertising include range of promotional activities such as:
• Billboards
• Hoardings
• Baggage area branding
• Check-in area branding
• Conveyer belt branding
• Luggage trolley branding
• Luggage tag branding
• Boarding pass branding
• Airport Lounge branding ( Product sampling and banner ads)
• In-flight advertising (airline magazine ads and airline seat back ads)
The advertising rates vary according to the type of airline you choose to advertise you brand. The ad rates also depend on the preferred airport site of advertising. For instance the international flight terminal advertising rates will be higher than the domestic flight terminal advertising.
What are the most popular Domestic and International airlines in India?
Domestic Airlines in India:
• Air India
• IndiaGo Airlines
• Jet Airways
• SpiceJet Airlines
• GoAir
• Air carnival
• Air India Express
• JetLite
• Jet Konnect
• Star Air
• Air Costa
• Zoom Air
• Vistara Airlines
• Air Pegasus
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What kind of audience do the brands capture through domestic and international airport advertising?
Brands can pull in the attention of wide variety of flyers through airport advertising. As airport infrastructure, illumination, ambience and well-maintained surrounding inculcate an appropriate surrounding for advertising, the airport advertising can be highly influential in turning potential consumers into brand buyers. The target audience at the airports include:
• Affluent families
• Businessmen
• Top Executives
• Policy Makers
• NRIs
• Indian and foreign tourists
• Top-Rung Professionals
• Expatriate workers
What makes airport advertising highly effective?
Airport advertising is a no-traditional mode of advertising. The medium is new and unique. Brands can implement numerous ways to tap the attention of the flyers and get their message across to the target audience. The airport advertising is highly effective for the following reasons:
• 24x7 internal illumination through wide range of lighting lets your advertisement be live for 24 hours.
• The dwell time spent by the flyers owing to airport procedures such security clearance, ticketing and baggage collection offers extended brand exposure.
• As the travellers are in receptive state of mind at the airport where their focus lies only at boarding the flight, the brand message seeps into the unconscious mind and paves the way for high recall value of the displayed brand.
Airport Advertising In Mumbai
What kind of audience do the brands capture through domestic and international airport advertising?
Brands can pull in the attention of wide variety of flyers through airport advertising. As airport infrastructure, illumination, ambience and well-maintained surrounding inculcate an appropriate surrounding for advertising, the airport advertising can be highly influential in turning potential consumers into brand buyers. The target audience at the airports include:
• Affluent families
• Businessmen
• Top Executives
• Policy Makers
• NRIs
• Indian and foreign tourists
• Top-Rung Professionals
• Expatriate workers
What makes airport advertising highly effective?
Airport advertising is a no-traditional mode of advertising. The medium is new and unique. Brands can implement numerous ways to tap the attention of the flyers and get their message across to the target audience. The airport advertising is highly effective for the following reasons:
• 24x7 internal illumination through wide range of lighting lets your advertisement be live for 24 hours.
• The dwell time spent by the flyers owing to airport procedures such security clearance, ticketing and baggage collection offers extended brand exposure.
• As the travellers are in receptive state of mind at the airport where their focus lies only at boarding the flight, the brand message seeps into the unconscious mind and paves the way for high recall value of the displayed brand.
Airport Advertising In Gurugram
Which are the busiest airports of India?
1. Indira Gandhi International Airport, Delhi
Passenger Traffic : 65,691,662 in the year 2017-18.
2. Chhatarapati Shivaji International Airport, Mumbai
Passenger Traffic: 48,496,430 in the year 2017-2018.
3. Kempegowda International Airport, Bengaluru
Passenger Traffic: 26,910,431 in the year 2017-2018.
4. Chennai International Airport, Chennai
Passenger Traffic: 20,361,482 in the year 2017-2018.
5. Netaji Subhash Chandra Bose International Airport, Kolkata
Passenger Traffic: 19,892,524 in the year 2017-2018.
6. Rajiv Gandhi International Airport, Hyderabad
Passenger Traffic: 18,156,789 in the year 2017-2018
7. Cochin International Airport, Kerala
Passenger Traffic: 10,172,839 in the year 2017-2018
8. Sardar Vallabhbhai International Airport, Ahmedabad
Passenger Traffic: 9,174, 425 in the year 2017-2018
9. Pune Airport, Pune
Passenger Traffic: 8,164,840 in the year 2017-2018
10. Dabolim Airport or Goa International Airport
Passenger Traffic: 7,607, 249
The advertising rates are higher at international airport and for international flights owing to the flyers that travel through these airports. The international airports have higher footfall of affluent , well-informed and upper middle class audience. Therefore, the brands advertised at international airports try to grab the attention this segmented audience and push their sales upwards.
Airport Advertising In Chandigarh
Airport advertising is the term coined to define advertising activities that aim at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel.
What makes airport advertising crucial in recent times?
Airport advertising can act as catalyst for any advertising campaign and can enhance the overall impact of it. Modern airport infrastructure and better management has opened new avenues for airport advertising. The large scale set-ups, 24x7 illumination and sophisticated infrastructures contribute to better ad placement at the airport. Moreover, owing to diverse airport traffic, the brands can target both national and hyper local market. Through airport branding both economic and business level target audience can be captured at one place. These benefits make airport advertising a crucial part of any advertising campaign that aims at targeting affluent audience.
Airport Advertising In Hyderabad
Which are the busiest airports of India?
1. Indira Gandhi International Airport, Delhi
Passenger Traffic : 65,691,662 in the year 2017-18.
2. Chhatarapati Shivaji International Airport, Mumbai
Passenger Traffic: 48,496,430 in the year 2017-2018.
3. Kempegowda International Airport, Bengaluru
Passenger Traffic: 26,910,431 in the year 2017-2018.
4. Chennai International Airport, Chennai
Passenger Traffic: 20,361,482 in the year 2017-2018.
5. Netaji Subhash Chandra Bose International Airport, Kolkata
Passenger Traffic: 19,892,524 in the year 2017-2018.
6. Rajiv Gandhi International Airport, Hyderabad
Passenger Traffic: 18,156,789 in the year 2017-2018
7. Cochin International Airport, Kerala
Passenger Traffic: 10,172,839 in the year 2017-2018
8. Sardar Vallabhbhai International Airport, Ahmedabad
Passenger Traffic: 9,174, 425 in the year 2017-2018
9. Pune Airport, Pune
Passenger Traffic: 8,164,840 in the year 2017-2018
10. Dabolim Airport or Goa International Airport
Passenger Traffic: 7,607, 249
The advertising rates are higher at international airport and for international flights owing to the flyers that travel through these airports. The international airports have higher footfall of affluent , well-informed and upper middle class audience. Therefore, the brands advertised at international airports try to grab the attention this segmented audience and push their sales upwards.
Airport Advertising In Bengaluru
Airport advertising is the term coined to define advertising activities that aim at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel.
What makes airport advertising crucial in recent times?
Airport advertising can act as catalyst for any advertising campaign and can enhance the overall impact of it. Modern airport infrastructure and better management has opened new avenues for airport advertising. The large scale set-ups, 24x7 illumination and sophisticated infrastructures contribute to better ad placement at the airport. Moreover, owing to diverse airport traffic, the brands can target both national and hyper local market. Through airport branding both economic and business level target audience can be captured at one place. These benefits make airport advertising a crucial part of any advertising campaign that aims at targeting affluent audience.
Airport Advertising In Telangana
What are the in-flight advertising options?
In-flight magazines are the best medium to reach the flying audience waiting to land at their destination. The most popular in-flight magazines include:
• Hello 6E Domestic & Hello 6E International: Catalogue of Indigo
• Jet Wings Domestic & Jet Wings International : Catalogue of Jet Airways
• Shubh Yatra : Air India
• Spice Route: Spice Jet
• Go Getter: Go Air
• Vistara : Vistara
• Travel 360: Air Asia
Benefits of in-flight advertising:
• Leads to at least 25% of audience shift from intended buyers to purchasers.
• In-flight magazines are read by approximately 91% of flyers.
• Domestic flyers average magazine reading time is at least 30-40 minutes.
• The readers are engaged to brand ads for a minimum of 1.5-8.5 hours during the flight.
• According to the sample survey at least 77% of flyers remember the in-flight advertising even after the exiting the flight.
Tips for effective airport advertising
• While designing a communication message the advertisers must remember that the airport advertising is aimed at targeting national audience and cannot target a particular city.
• The reach of airport advertising is directly proportional to the passenger traffic at any airport. The data related to passenger traffic and aircraft movements is released every month by the DGCA (Directorate General Of Civil Aviation).
• The lead time of airport advertising is comparatively higher than the lead time of other mediums owing to security and safety checks and approvals by airport authorities.
Airport Advertising In Delhi
Airport advertising include range of promotional activities such as:
• Billboards
• Hoardings
• Baggage area branding
• Check-in area branding
• Conveyer belt branding
• Luggage trolley branding
• Luggage tag branding
• Boarding pass branding
• Airport Lounge branding ( Product sampling and banner ads)
• In-flight advertising (airline magazine ads and airline seat back ads)
The advertising rates vary according to the type of airline you choose to advertise you brand. The ad rates also depend on the preferred airport site of advertising. For instance the international flight terminal advertising rates will be higher than the domestic flight terminal advertising.
What are the most popular Domestic and International airlines in India?
Domestic Airlines in India:
• Air India
• IndiaGo Airlines
• Jet Airways
• SpiceJet Airlines
• GoAir
• Air carnival
• Air India Express
• JetLite
• Jet Konnect
• Star Air
• Air Costa
• Zoom Air
• Vistara Airlines
• Air Pegasus
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Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
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Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
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Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
Auto Advertising in Rajasthan
Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
Auto Advertising in Punjab
Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
Auto Advertising in Maharashtra
Are you of the opinion that promoting your advertising is expensive in Maharashtra? Are you unsure of investing in brand promotion with fewer funds? Well, then you are oblivious of a transit media advertising option called auto rickshaw advertising in Maharashtra. Auto rickshaw advertising will be the easiest on your pocket.
Why should you invest in auto rickshaw advertising in Maharashtra?
Auto rickshaw advertising is the advertising of brands on the back panel, sides, and the hood of the auto. The banner of the ad of your brand will be pasted on the auto-rickshaw. There is no fixed time for auto rickshaw branding. That is to say, you can keep the ad of your brand pasted for as long as you would like to promote your brand, till the ad gets damaged somehow or till the pasted banner gets replaced by some other advertisement. Thus, this gives you the independence to run an ad campaign for a longer duration of time.
Besides this, auto rickshaw branding in Maharashtra ranges between 170 INR to 200 INR per auto (excluding the GST). So, you will be able to easily carry on bulk advertising on autos by selecting autos from different routes. Therefore, in this way, the brand message and image will travel to the places that the autos venture too. That is to say, the autos will efficiently take the name of your brand to every corner of the city and its suburbs. So, if you want to have a city-wide branding campaign in Maharashtra, auto-rickshaw branding is one cost-effective way to do so.
Additionally, auto-rickshaw branding also ensures promotional activities at the locality and community levels. As the autos will travel through the alleys and streets of Maharashtra, your brand will also influence people and consumers of all demographics. Thus, auto-rickshaw branding can be safely assumed to be an all-inclusive advertising option.
Furthermore, autos have the scope of attracting the attention of both the passengers and onlookers. A single auto in Maharashtra covers around 150 to 200 km a day while completing 10 trips per day on an average. Also, the average travel time of a passenger in an auto is 15 minutes. So, with the above statistics, you can be well assured of investing in brand promotion through the right medium.
We all are aware of the popularity of autos in Maharashtra. So, tap into the opportunity of capitalizing on the marketability of one of the most common modes of transportation in the city by opting for auto-rickshaw branding.
Auto Advertising in Kerala
Are you of the opinion that promoting your advertising is expensive in Kerala? Are you unsure of investing in brand promotion with fewer funds? Well, then you are oblivious of a transit media advertising option called auto rickshaw advertising in Kerala. Auto rickshaw advertising will be the easiest on your pocket.
Why should you invest in auto rickshaw advertising in Kerala?
Auto rickshaw advertising is the advertising of brands on the back panel, sides, and the hood of the auto. The banner of the ad of your brand will be pasted on the auto-rickshaw. There is no fixed time for auto rickshaw branding. That is to say, you can keep the ad of your brand pasted for as long as you would like to promote your brand, till the ad gets damaged somehow or till the pasted banner gets replaced by some other advertisement. Thus, this gives you the independence to run an ad campaign for a longer duration of time.
Besides this, auto rickshaw branding in Kerala ranges between 170 INR to 200 INR per auto (excluding the GST). So, you will be able to easily carry on bulk advertising on autos by selecting autos from different routes. Therefore, in this way, the brand message and image will travel to the places that the autos venture too. That is to say, the autos will efficiently take the name of your brand to every corner of the city and its suburbs. So, if you want to have a city-wide branding campaign in Kerala, auto-rickshaw branding is one cost-effective way to do so.
Additionally, auto-rickshaw branding also ensures promotional activities at the locality and community levels. As the autos will travel through the alleys and streets of Kerala, your brand will also influence people and consumers of all demographics. Thus, auto-rickshaw branding can be safely assumed to be an all-inclusive advertising option.
Furthermore, autos have the scope of attracting the attention of both the passengers and onlookers. A single auto in Kerala covers around 150 to 200 km a day while completing 10 trips per day on an average. Also, the average travel time of a passenger in an auto is 15 minutes. So, with the above statistics, you can be well assured of investing in brand promotion through the right medium.
We all are aware of the popularity of autos in Kerala. So, tap into the opportunity of capitalizing on the marketability of one of the most common modes of transportation in the city by opting for auto-rickshaw branding.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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Auto Advertising in West Bengal
Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
Auto Advertising in Telangana
Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
Auto Advertising in Tamil Nadu
Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
Auto Advertising in Rajasthan
Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
Auto Advertising in Punjab
Transit Advertising | Car Branding | Auto Branding
As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move.
Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc.
Benefits of transit advertising:
• Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.
• Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.
• Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision.
• Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.
• Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention.
• Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.
• Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.
• Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.
• Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.
Auto Advertising in Maharashtra
Are you of the opinion that promoting your advertising is expensive in Maharashtra? Are you unsure of investing in brand promotion with fewer funds? Well, then you are oblivious of a transit media advertising option called auto rickshaw advertising in Maharashtra. Auto rickshaw advertising will be the easiest on your pocket.
Why should you invest in auto rickshaw advertising in Maharashtra?
Auto rickshaw advertising is the advertising of brands on the back panel, sides, and the hood of the auto. The banner of the ad of your brand will be pasted on the auto-rickshaw. There is no fixed time for auto rickshaw branding. That is to say, you can keep the ad of your brand pasted for as long as you would like to promote your brand, till the ad gets damaged somehow or till the pasted banner gets replaced by some other advertisement. Thus, this gives you the independence to run an ad campaign for a longer duration of time.
Besides this, auto rickshaw branding in Maharashtra ranges between 170 INR to 200 INR per auto (excluding the GST). So, you will be able to easily carry on bulk advertising on autos by selecting autos from different routes. Therefore, in this way, the brand message and image will travel to the places that the autos venture too. That is to say, the autos will efficiently take the name of your brand to every corner of the city and its suburbs. So, if you want to have a city-wide branding campaign in Maharashtra, auto-rickshaw branding is one cost-effective way to do so.
Additionally, auto-rickshaw branding also ensures promotional activities at the locality and community levels. As the autos will travel through the alleys and streets of Maharashtra, your brand will also influence people and consumers of all demographics. Thus, auto-rickshaw branding can be safely assumed to be an all-inclusive advertising option.
Furthermore, autos have the scope of attracting the attention of both the passengers and onlookers. A single auto in Maharashtra covers around 150 to 200 km a day while completing 10 trips per day on an average. Also, the average travel time of a passenger in an auto is 15 minutes. So, with the above statistics, you can be well assured of investing in brand promotion through the right medium.
We all are aware of the popularity of autos in Maharashtra. So, tap into the opportunity of capitalizing on the marketability of one of the most common modes of transportation in the city by opting for auto-rickshaw branding.
Auto Advertising in Kerala
Are you of the opinion that promoting your advertising is expensive in Kerala? Are you unsure of investing in brand promotion with fewer funds? Well, then you are oblivious of a transit media advertising option called auto rickshaw advertising in Kerala. Auto rickshaw advertising will be the easiest on your pocket.
Why should you invest in auto rickshaw advertising in Kerala?
Auto rickshaw advertising is the advertising of brands on the back panel, sides, and the hood of the auto. The banner of the ad of your brand will be pasted on the auto-rickshaw. There is no fixed time for auto rickshaw branding. That is to say, you can keep the ad of your brand pasted for as long as you would like to promote your brand, till the ad gets damaged somehow or till the pasted banner gets replaced by some other advertisement. Thus, this gives you the independence to run an ad campaign for a longer duration of time.
Besides this, auto rickshaw branding in Kerala ranges between 170 INR to 200 INR per auto (excluding the GST). So, you will be able to easily carry on bulk advertising on autos by selecting autos from different routes. Therefore, in this way, the brand message and image will travel to the places that the autos venture too. That is to say, the autos will efficiently take the name of your brand to every corner of the city and its suburbs. So, if you want to have a city-wide branding campaign in Kerala, auto-rickshaw branding is one cost-effective way to do so.
Additionally, auto-rickshaw branding also ensures promotional activities at the locality and community levels. As the autos will travel through the alleys and streets of Kerala, your brand will also influence people and consumers of all demographics. Thus, auto-rickshaw branding can be safely assumed to be an all-inclusive advertising option.
Furthermore, autos have the scope of attracting the attention of both the passengers and onlookers. A single auto in Kerala covers around 150 to 200 km a day while completing 10 trips per day on an average. Also, the average travel time of a passenger in an auto is 15 minutes. So, with the above statistics, you can be well assured of investing in brand promotion through the right medium.
We all are aware of the popularity of autos in Kerala. So, tap into the opportunity of capitalizing on the marketability of one of the most common modes of transportation in the city by opting for auto-rickshaw branding.
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina