Transit Advertising | Car Branding | Auto Branding As the word 'Transit' implies transportation, this category of advertising is non-traditional form of advertising where different vehicles like Cars, Auto Rickshaw, Buses, Train Ads, cycles or any other moving objects become the medium for communicating to the target audience. Transit advertising is also a part of outdoor/ out-of-home advertising as the motive is to catch the attention of the audience on the move. Transit advertising also encompasses advertising at bus shelters, fuel stations, train platforms etc. Benefits of transit advertising: • Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised. • Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience. • Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision. • Flexible: Transit advertising is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed. • Uncluttered medium: As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler's attention. • Observer and traveler attention: Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility. • Hard to ignore: The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately. • Unskippable: Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad. As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time. • Cost-effective: Transit advertising fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.

1. AUTO ADVERTISING IN
WEST BENGAL