The document outlines plans to introduce hospitality management courses and diploma programs at Air University Islamabad. The one-year diploma programs would cover topics like hotel operations, food and beverage, human resources, and more. Graduates would be prepared for careers in Pakistan's growing hospitality industry, where demand is expected to increase substantially over the next five years as new hotels open. The proposed curriculum, career opportunities, and salaries in the hospitality field are presented.

1. 1
Hospitality Courses
for
Air University Islamabad
Presented by Zahid Aziz Khan
ic improvement begins with “i”
Infinite Consultants

2. 2
Mission
The hospitality management program's mission
is to educate students for management and
leadership in the hospitality industry and to
contribute to the profession through teaching
excellence, research, consultation and service
activities.

3. 3
Objectives
To introduce Executive level hospitality
courses to Air University students.
To start one year Diploma courses of Hotel &
Restaurant Management.

4. 4
Objectives of Diploma
Courses in Hospitality
 The diploma courses in Hospitality aim at developing
a cadre of professionals who are fully conversant with
the functioning of the hotel industry and have a sound
knowledge of its business and marketing principles, so
that they can work effectively and innovatively in a
global environment.
 The courses offer students the opportunity to apply
knowledge and skills to the real world of work in tune
with the evolving needs of the industry. A holistic
approach is adopted to ensure that students not only
develop technical and business skills, but also personal
and professional ability which are necessary for them
to build a secure career in the Hospitality industry.

5. 5
Introduction to Hospitality
Studies
 Hospitality Management Studies help students to
acquire the appropriate conceptual understanding
and professional skills in order for them to pursue a
career in this industry.
 The hospitality industry is diverse and thus a study in
hospitality covers many different aspects in the field.
Topics covered vary from running a multiunit
organization to managing a five star hotel and
everything in between.

6. 6
Introduction Continue….
 A large number of people in the hospitality industry
have associate's or bachelor's degrees. A good way to
establish students in the field is by earning a graduate
degree. It will not only give students an edge but also
open a new level of jobs and positions to them.
Master's degrees tend to be the most popular degrees
in the graduate world. This degree will engage
students with an in-depth understanding of the ways
in which the business works, and it will also likely
set them on the path toward a career in higher-level
management and planning.

7. 7
Benefits of hospitality courses
 The study program provides a structural learning
process encompassing, the theoretical dimension of
the Hospitality Industries and how these industries
have developed both nationally and internationally;
applications of underlying concepts and theoretical
principles of the individual subjects of the course to a
real like situation. The aim is to establish the
groundwork for the career development and future
training of students aspiring to managerial posts and
executive positions in the Hospitality Industries.

8. 8
Benefits of hospitality career
High remuneration
Exclusive fringe benefits
Challenging Career
Fulfillment of self-esteem
Creativity
Become movers and shakers
Traveling around the world

9. 9
The Curriculum
Introduction to
hospitality Industry.
Hospitality Operation
Management
Hospitality Laws
Sales and marketing
Cost Control.
Human resource
Management
 Food & Beverage
Production and
Management
 Management Skills
 South Asia Tourism
Manuals
 Skill Development
 Communication Skills
 Hospitality
Accounting

10. 10
Hospitality section Subjects as
Optional for Diploma/ BBA
Students
General Management
Front Office
Housekeeping
Food and Beverage
Sales and Marketing
Spoken English
Other Foreign language (Spanish/French)

11. 11
Diploma Subjects for lodging
Industry
 General Management
 Front Office
 House Keeping
 Food & Beverage
 Sales & Marketing
 Human Resource
 Accounts
 Engineering
 Security
 Laundry
 Practical
 Visits to hospitality
organizations
 Thesis
 Internship

12. 12
Diploma course Proceeding
Theory eight months
Hands on practice at
the facility /
visits to hotels one month
Thesis one month
Internship two months

13. 13
Diploma Courses Include
 In addition to formal lectures, the program include
interactive sessions, case studies, workshops, guest
lectures, simulations and projects to impart
knowledge to students.
 Students learn how to analyze and evaluate
hospitality industry information and draw objective
conclusions to develop problem-solving skills. The
courses expose students to current practices in the
hospitality industry and the prevalent work
environment.

14. 14
Some of most popular
Worldwide areas, positions and
specialties include:
 Food Service
Management
 Financial Accounting
for the Hospitality
Industry
 Hospitality Law
 Hospitality Marketing
 Hospitality
Technology and
Computer
Applications
 Managerial
Accounting for the
Hospitality Industry
 Finance for the
Hospitality Industry
 Food and Beverage
Management
 International &
national Lodging
positions at
Hospitality

15. 15
Typical Multiunit Positions in
Hospitality Industry
Area general manager
Regional general manager
Regional Director of Sales & marketing
Vice president, finance
Vice president, operations
Director of franchising
Director operations

16. 16
Alternative management
Positions in lodging Industry
 General manager
 Room division
manager
 Front office manager
 Controller
 Executive
housekeeper
 Food & beverage
Director
 Executive Chef
 Human resource
Director
 Executive Asst
Manager
 Chief engineer
 Sales & marketing
Director
 Chief security
 Resident manager

17. 17
Market Summary
Market: past, present, & future:
– In the past this industry has been monopolized
by (PSL) Pakistan Services Limited Hashoo
Group with five star Hotels like Holliday Inn
and Pearl continental along few other five &
four star hotels like Sheraton, Avari, Best
Western Hotel and Shalimar Hotel etc.
– At present this industry has tremendously
expended and franchise chains like Serena,
Crown plaza and Intercontinental has
established.

18. 18
Market Summary Continue….
– Future potential of this industry is limitless as
giant in this industry like Hyatt Regency,
Centaurus and Jumaira International and in four
star hotel category Radisson and Ramada have
laid their foundation here.

19. 19
Present & Upcoming Hospitality
Organizations at Islamabad
Top Level Hospitality Organizations
Organization Rooms Employees Executives
Serena 215 417 64
Marriott 300 380 52
Pear-continental 230 315 41
Holiday Inn 200 280 37
Best Western 60 250 21
Crown Plaza 60 248 20
Total 1065 1890 235
Up Coming Hospitality organization
Organization Rooms Employees Executives
Inter-Continental 400 465 73
Serena Extension 300 345 45
Centaurus 615 765 245
Jumara International 715 845 315
Hyatt Regency 600 750 280
Radisson 214 285 35
Ramada 200 291 45
Total 3044 3746 1038

20. 20
Main upcoming hospitality
Properties in Pakistan
Centaurus at Islamabad
Jumara International at Islamabad
Hyatt regency all over Pakistan.
PCB six lodging facilities all over Pakistan.
Ramada Inn at Islamabad, Lahore and
Multan.
Radisson at Islamabad, Lahore and Karachi

21. 21
Approximate remuneration in
Hospitality Industry
Monthly Salary Range of Executives in Hospitality Industry inclusive of
fringe benefits
Managers Multi-complex Seven Star Hotels Five Star Hotel Four Star Hotels
Managing Directors 5,00,000/-8,00,000 7,00,000/-9,00,000/ 5,00,000-7,00,000 2,00,000-4,00,000
General Managers 4,00,000-6,00,000 7,00,000-8,00,000 3,00,000-5,00,000 1,50,000-2,00,000
Resident Managers 3,00,000-4,00,000 2,00,000-3,00,000 70,000-100,000 60,000-80,000
Dptt Heads 150,000-200,000 180,000-210,000 60,000-150,000 40,000-60,000
Asst Dptt Heads 100,000-150,000 90,000-125,000 60,000-90,000 20,000-35,000

22. 22
Why Us ?
 Practical hand on national and international working
exposure as well as teaching experience in hospitality
industry.
 Clear vision of the tremendous growth potential of
the hospitality industry in Pakistan.
 Commitment to develop local human resource
requirement of hospitality industry.
 Well familiar with the cultural and regional
constrains of hospitality industry in Pakistan.
 Understands importance of developing Tourism &
Hospitality in Pakistan.

23. 23
The Team
 Mr. Athar Bhatti
19 years experience in hospitality industry. Worked in USA,
Europe and Pakistan as a GM in Four star and Five star Hotels.
 Mr. Zahid Aziz
14 years of experience in hospitality industry. Worked in USA
and Pakistan as a GM of different Restaurants and F&B
Manager in four and five star Hotels.
 Mr. Ali Humdani
20 years of experience in hospitality industry, both in Pakistan
and abroad. Expert in operation and production management
and teaching customer services. Has worked in senior
administrative positions in five star hotels, including being the
General Manager of a renowned resort. Has been conducting
customer service staff trainings.

24. 24
Conclusion
 Hospitality industry is booming in the region
requiring similar human resource in the next five
years.
 Success of the courses depends upon adequate
provision of funds and facilities, permanent
inclusion of hospitality diploma courses in
university curriculum, proper marketing of the
courses, encouragement from faculty members to
students, strong back up from the administration.