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1
Air Cargo Market Intelligence
René Portal
Make decisions on solid
market fundamentals
Reporting Performance
When supporting evidence isn’t available
“If you can’t measure, you can’t
manage it…”
“If you can’t measure, you can’t
manage it…”
…if you can’t manage,
you can’t control it.
“If you can’t measure, you can’t
manage it…”
…if you can’t manage, you
can’t control it.
And if you can’t control,
you won’t manage to
IMPROVE it
Air
Cargo &
its intelligent
solution
"Making Visions a Reality"
35%
World’s
trade value
is flown
120K airport-to
airport trade lanes
Breaking the code of DNA helped
Science gain better understanding
of the make up of who we are
Product
Content & its
Imperatives
Agent
Origin
Destination
Weight (Chargeable)
Weight CHARGES
Fuel + Security
SURCHARGES
Execution date
Airline
Analytics vs.
Data Mining
Because
Data Ages
Must Be
Actionable
Imperatives
Required to Market Intelligence Work
"Making Visions a Reality"
Market
Entry
Before entering
new markets!
Assess how much
volumes to expect,
and particularly
how competitive
those Markets are
going to be
"Making Visions a Reality"
Network
Planning
Because air cargo
is a one-way
business
Outbound and
inbound flows must
be well balanced
"Making Visions a Reality"
Tap into Markets
beyond the reach of
your network
Stitch “off-line
stations” to your
flight schedule
Interlining
"Making Visions a Reality"
Key
Accounts
&
Preferred
Carrier
Management
Encourage loyalty &
partnership
And reward the
results the Two
achieve together
"Making Visions a Reality"
Pricing
&
Procurement
of Airfreight
Capacity
Fact-based
negotiations remove
uncertainty
And Yield
Management
optimizes the bottom
line
Like many things in life,
good performance can be relative
COMPETITION
PERFORMANCE
19
Breaking the Code of The Air Cargo Business
René Portal
Market Intelligence Solutions
!
hty
a
onk
u

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Air Cargo Market Intelligence