The document outlines an agenda and instructions for conducting experiments using a Javelin Experiment Board. The agenda includes: 1. A 5-minute introduction step 2. A 110-minute step for experimenting with the Javelin Experiment Board 3. A 10-minute concluding step The document provides guidance on forming hypotheses, assumptions, and plans for testing assumptions with the goal of developing experiments and getting out of the building to test ideas with customers.

1. ”GOOD !?”
”BAD !?”
2016
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

2. INTRODUCE-MYSELF
Odd-e Japan
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3. Javelin Experiment Board
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4. Javelin Experiment Board 1
!
!
!
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5. AGENDA
1. 10min
2.Javelin Experiment Board 110min
3. 10min
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

6. AGENDA
1. 10min
2.Javelin Experiment Board 110min
3. 10min
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

7. JAVELIN EXPERIMENT BOARD
Experiments
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

8. JAVELIN EXPERIMENT BOARD
Experiments
( )
1 2 3 4 5
( )To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

9. JAVELIN EXPERIMENT BOARD
Experiments
( )
1 2 3 4 5
( )To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

10. Experiments
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
JAVELIN EXPERIMENT BOARD
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

11. Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

12. AGENDA
1. 5min
2.Javelin Experiment Board 110min
3. 10min
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

13. 1
( )
5
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

14. 5
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

15. 5
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

16. Step1. 5min
Step2. 5min
Step3. 5min
Step4. 10min
Step5. 15min
Step6. 5min
Step7. 5min
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

17. Step1.
Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

18. Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Step1.
5
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

19. Step2.
Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

20. Experiments
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Step2.
5
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

21. Step3.
Experiments
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

22. Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Step3.
5
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

23. STEP4.
Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

24. STEP4.
Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
♀♂ ♂ ♀ ♂
3/5
5
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

25. GET OUT OF THE BUILDING!
STEP5.
15
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

26. Step5.
Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

27. Step6.
Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
10
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

28. Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

29. Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

30. Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

31. Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
2
( )
15
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

32. GET OUT OF THE BUILDING!
15
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

33. Experiment
( )
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To form your Assumptions:
In order for hypothesis to be true,
assumption needs to be true.
To identify your Riskiest Assumption:
The assumption with the least amount of
data, and core to the viability of my
hypothesis is...
Determine how you will test it:
The least expensive way to
test my assumption is...
Determine what success looks like:
I will run experiment with # of customers
and expect a strong signal from # of
customers.
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
GET OUT OF THE BUILDING!
( )
10
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

34. AGENDA
1. 10min
2.Javelin Experiment Board 110min
3. 10min
Copyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

35. !
PIVOT
(C) AfloCopyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.

36. !
by
!
(C) AfloCopyright (C) 2016 Yahoo Japan Corporation. All Rights Reserved.