This document discusses social media marketing and provides success stories of local businesses that benefited from social media. It then provides tips on setting up and using Twitter successfully as a business, including creating an account, using hashtags, lists, and Hootsuite for scheduling posts. The document encourages attendees to start using Twitter and mentions the presenter will provide another free consultation to those who tweet about the session.

1. #SEforum14
@onlineguruUK @investsefton @lpoolchamber

3. Free One Hour consultation offered
to all attendees today

4. What we do
• Built over 300 websites
• Trained Social Media to over 300 businesses
• Managed Social Media for 125 businesses
• Train businesses on email marketing
• Run email marketing campaigns

5. Social Media
Success
Stories
#SEforum14

6. SUCCESS STORIES
Local interior design
Firm secured deal
To design interior for
Worlds most
expensive flat
At £27m from
Interactions on
Twitter
#SEforum14

7. SUCCESS STORIES
Local kitchen firm
Sold an ex display
Kitchen worth
Over £20,000 from
a single tweet
#SEforum14

8. SUCCESS STORIES
Local accountants
Have attracted 7 new
clients in 2013 worth
Over £10,000 in
Business from
interactions on
Social Media
#SEforum14

9. SUCCESS STORIES
Local home store
Sold a bath from their
online store
for £1499
From a single tweet at
2am on a Sunday
morning
#SEforum14

10. SUCCESS STORIES
Online Guru have
Attracted over 80
New website and
Social media clients
In the past 3 years
Through our Social
Media activity!!
#SEforum14

11. What is Social Media?

12. Social media etiquette
Act as you would at a cocktail party/networking event!

13. But WHAT shall I talk about?
• Your business history (Brand)
• Your products/services
• Special offers/promotions/events
• Your team
• Your sector
• Local area news
• Local events
• Latest BREAKING news
• Cartoons/videos/sayings
• Celebrities in the news
• RETWEETS RETWEETS RETWEETS

14. Which Platform Should I Use ?

16. TWITTER
32% of 18 million UK users use Twitter daily

17. How do you set up an account?
Go to www.twitter.com
Personal/Business?

18. Setting up on Twitter
• Username (15) check on namechk.com
• Name (20) To identify you
• Biography (150) Keywords
• Web address
• Location
• Logo (48px/48px)
• Banner (1263px/421px)
• Follow local businesses, suppliers, customers,
news,
@onlineguruUK @investsefton @lpoolchamber

22. HASHTAGS
1) Use to highlight keywords
#websites #socialmedia #liverpool
2) Use to show emotion
#soexcited #reallybusy
3) Use for competitions etc
to win, tweet answer using #gurucomp
#SEforum14

23. LISTS
Set up lists for........
Clients, suppliers, staff, prospects,
Networking events
You don’t need to follow to add
Make them private or public
Share the list with your team
Subscribe to other peoples lists
#SEforum14

24. Using Hootsuite
• Schedule posts of all platforms
• Manage multiple accounts
• Set up recurring tweets
• Monitor lists
• Good for security (users)
• Set up hierarchy/assign tasks
• Set up draft messages (opening times etc)
• Good mobile apps
#SEforum14

25. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Tweet regularly
Use #seftonhour #crosbynet etc
Be generous (retweets)
Use Bit.ly account
Use Hootsuite
Use Google Analytics

26. Add Social
Media feeds onto your
website

28. SO WHAT ARE YOU WAITING FOR??
“GET TWEETING”
Mention this
@onlineguruUK session
in a tweet
and we will give you another
1 hour
bespoke strategy
Consultation
#SEforum14 FREE!!!! @invest sefton