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AIMEE HALL ― PORTFOLIO
aimee@aimeehall.com   | LinkedIn.com/in/AimeeHallMcGregor | @Aimee_Hall
BRANDING INITIATIVES
Responsibilities                                     ProSystem fx Next Generation Launch ‐ 2009
Contribute to high‐level messaging, proof points 
and value propositions

Create multichannel go‐to‐market plans

Develop sales materials , including brochures and 
web pages

Write and manage the creation of direct mail 
pieces, electronic marketing and print ads

Track and report on key performance indicators

                                                     CorpSystem Launch – 2007
Responsibilities                                       Web Marketing Pages




                                                                              SALES COLLATERAL
Manage a small team of writers, and coordinate 
with print, web and multimedia designers to create, 
update and maintain a variety of sales materials

Keep the sales teams informed about the latest 
collateral through knowledge base posts, status 
meetings and formal presentations
                                                       Interactive Graphics




Sales Sheets




                                                       Videos
DIRECT MARKETING
Retention     Responsibilities
              Manage the creation of the annual software 
              renewal package, achieving 95‐97% retention

              Create materials to support the customer loyalty 
              program

              Conceptualize and develop campaigns to attract 
              new customers via a variety of acquisition channels

              Track campaign results and report on success 
              factors and ROI


Acquisition
THOUGHT LEADERSHIP
Whitepapers   Responsibilities
              Manage the creation and promotion of whitepapers 
              and case studies written by internal and external 
              resources

              Create multichannel campaigns to promote third‐
              party and internal webinars

              Pitch newsletter articles and manage/edit 
Webinars      newsletter content written by external resources




Newsletters
EVENTS
Booth Displays       Responsibilities
                     Coordinate the creation of large‐scale booth 
                     graphics and posters

                     Create materials in support of event sponsorships, 
                     such as bag inserts, show guide ads and special 
                     promotions

                     Conceptualize and collaborate on show‐related 
                     networking events

                     Create pre‐ and post‐show communications, 
                     including mailers and e‐mail templates

Networking  Events

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Aimee Hall Portfolio

  • 2. BRANDING INITIATIVES Responsibilities ProSystem fx Next Generation Launch ‐ 2009 Contribute to high‐level messaging, proof points  and value propositions Create multichannel go‐to‐market plans Develop sales materials , including brochures and  web pages Write and manage the creation of direct mail  pieces, electronic marketing and print ads Track and report on key performance indicators CorpSystem Launch – 2007
  • 3. Responsibilities Web Marketing Pages SALES COLLATERAL Manage a small team of writers, and coordinate  with print, web and multimedia designers to create,  update and maintain a variety of sales materials Keep the sales teams informed about the latest  collateral through knowledge base posts, status  meetings and formal presentations Interactive Graphics Sales Sheets Videos
  • 4. DIRECT MARKETING Retention Responsibilities Manage the creation of the annual software  renewal package, achieving 95‐97% retention Create materials to support the customer loyalty  program Conceptualize and develop campaigns to attract  new customers via a variety of acquisition channels Track campaign results and report on success  factors and ROI Acquisition
  • 5. THOUGHT LEADERSHIP Whitepapers Responsibilities Manage the creation and promotion of whitepapers  and case studies written by internal and external  resources Create multichannel campaigns to promote third‐ party and internal webinars Pitch newsletter articles and manage/edit  Webinars newsletter content written by external resources Newsletters
  • 6. EVENTS Booth Displays Responsibilities Coordinate the creation of large‐scale booth  graphics and posters Create materials in support of event sponsorships,  such as bag inserts, show guide ads and special  promotions Conceptualize and collaborate on show‐related  networking events Create pre‐ and post‐show communications,  including mailers and e‐mail templates Networking  Events