NVIDIA is an American technology company that aims to provide users with a seamless experience through its chips. It supports users' endeavors through educational resources and technical support. NVIDIA establishes itself as the standard for performance technology by continuously innovating its products and supporting developers. The document outlines NVIDIA's target markets, brand promise, value proposition, roadmap, positioning matrices, and ideas for human-centric design.

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BRAND
STRATEGY

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POSITIONING TATEMENT
NVIDIA is an American technology company, our goal is to give
users, a seamless experience with our chips, in order to give
them the power to design, influence and evolve.
We support our users greatest endeavors and while providing
back-up support as well as educational resources for new devel-
opers to step on to the platform.
We are the standard for performance technology and we will
ensure that we stay at the top, by always finding new ways to
innovate out products into the human lifestyle and supporting
devlopers to create new ideas and new ways to integrate tech-
nology in our lives.
CONSUMER TARGET MARKET DEFINITION
BRAND PROMISE REASON TO BELIEVE
Companies and individuals who have a
need for computational devices as well
as resources to expand their knowledge
of technology development.
Age: 15 – 40+
Gender: Female and Male
Income: 45,000 to 300K+
Technology development company and
education resource.
- Human Integration
- Inutuitive design
- Accesible
- Performance standard
- Versatile
- Immersive
- Evolutionary
-Collaboration with educators, designers
and scientist to expand
human possibility.
- Creating environments for collaboration
within a dedicated community.
-Top of the line tech support.
- Exploration of human ingenuinty.
- Ehancing human lifestlye
and capabilities.

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VALUE PROPOSITION ATTRIBUTE WHEEL
AILA is your personal AI companion.
Allowing you to go through life, with a trusted
friend, mentor, advisor and companion. Life is
always better with someone else, let AILA be a
part of that equation.
HUMAN CENTRIC
VERSATILE INTEGRATION
IM
M
ERSIVE
EXPERIENCEEM
OTION
DRIVEN
INTUITIVE
DESIGN
BUILDING
CONNECTION

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BRAND ROADMAP
2020 20282022
SHORT - TERM MID - TERM LONG - TERM
20302024 20322026 2034 2036 2038
PRODUCTS
- CPU development
-TPU development
- Processing Cloud
- Industrial Automation
- AI development
- AI life Advisor
- Bionic equipment
- Military Application
MARKETING
- Introducing AI as a lifestyle partner
- Partnering withTech influencers
-Tech and AI conference
-TV show exploring the universe with AI
INDUSTRY
- Education “Tech school”
- GamingTournament
- Science Exploration
- Medical
- Film Indusrty
- Political
- Legal

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POSITIONING MATRICES
(PRICE & PERFORMANCE)
COMPETITION
OPPORTUNITY:
NOT IMMERSIVE IMMERSIVE
NOT HUMAN CENTRIC
HUMAN CENTRIC

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POSITIONING MATRICES
(PRICE & PERFORMANCE)
CONSUMER
NNOVATORS:
EARLY ADOPTERS:
EARLY MAJORITY:
LATE MAJORITY:
LAGGARDS:
OPPORTUNITY:
NOT IMMERSIVE IMMERSIVE
NOT HUMAN CENTRIC
HUMAN CENTRIC

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POSITIONING MATRICES
(VARIETY OF USES & PARTNERSHIPS)
COMPETITION
OPPORTUNITY:
BAD PERFORMANCE GOOD PREFORMANCE
CHEAP
EXPENSIVE

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POSITIONING MATRICES
(PRICE & PERFORMANCE)
CONSUMER
NNOVATORS:
EARLY ADOPTERS:
EARLY MAJORITY:
LATE MAJORITY:
LAGGARDS:
OPPORTUNITY:
BAD PERFORMANCE GOOD PERFORMANCE
CHEAP
EXPENSIVE

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POSITIONING MATRICES
(AWARENESS & POPULARITY)
COMPETITION
NOT CONNECTIVE CONNECTIVE
NOT EMOTIVE
EMOTIVE
NNOVATORS:
EARLY ADOPTERS:
EARLY MAJORITY:
LATE MAJORITY:
LAGGARDS:
OPPORTUNITY:

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POSITIONING MATRICES
(PRICE & PERFORMANCE)
CONSUMER
NNOVATORS:
EARLY ADOPTERS:
EARLY MAJORITY:
LATE MAJORITY:
LAGGARDS:
OPPORTUNITY:
NOT CONNECTIVE CONNECTIVE
NOT EMOTIVE
EMOTIVE

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USER CENTERED DEISGN CANVAS
PROBLEMS
Making sure that the unit is stable and
functional.
Making sure that the refurbished ver-
sions and units bought from a 3rd par-
ty are functioning at Maximum perfor-
mance.
Understanding what a GPU is and
what it does.
Understanding how to get the best
performance out of the unit.
Showing people how it helps bring
creations to life.
Units can go out of stock quickly. Be-
cause of Crypto miners.
Gaining the trust of people who use
products powered by Nvidia.
Getting customered satisfied before
and after the purchase of a product.
Assuring the company, that they made
the right purchse.
Motives
Connecting people to people and peo-
ple to technology.
Developing a new type of emotional
experience between humans and tech-
nology.
Finding ways to support and develop
peoples mental growth.
Developing a system that allows peo-
ple to be sure of themselves and their
descions
Increase productivity in the work
space.
inccrease productivity in the social
space.
Fears
Fear that technology may one day sur-
pass human intellect.
Hardware can be faulty or have factory
errors.
Must be tech savvy in order to use
their chips to their fullest potential.
Fear of over using the cards, resulting
in over heating and can result in the
failure of a project being rendered.
Users
Current: Performance concious, peo-
ple who are looking for speed in both
gaming and rendering.
Prospective: People who are interest-
ed in developing technology and using
applications that require GPU technol-
ogy.
Value Proposition
Nvidia provides users and companies
with the most cutting edge technolo-
gies in order to help them in all of their
creative and personal endeavors. By
providing highly efficient calcualtions
as well as projecting future possibili-
ties to the user.
BUSINESS Competitive Advantages
Integratability into several different
devices.
Already have a highly established
name and product.
In parternships with many other tech-
nology companies.
Are part of a international supply net-
working group.
Are in the process of integrating their
technology into several different mar-
ket sectors.
The have the technology and funding
to create and expand new frontiers of
technology.
Alternatives
Creating you own personalized experi-
ence with the product.
Having meet and greets with creators
that use Nvidia products.
Using social media as a marketing
platform to livestream, how the devel-
opment process works.
Creating informative campaigns that
describe the manufacturing process
from start to finish.
Hosting competitions for finding new
ways to use GPU’s within daily life-
style.
Solutions
Creating a sub brand that would be
able to distinguish itself from Nvidia.
Create a product or sytem that it more
geared towards emotive and human
centric design.
Create a environment where people
can learn more about waht GPU’s do
and how they can be used.
Develop their own supportive chipsets
and hardware.
Advertise to consumers using emotion
as a main source of attraction.
Show consumers how their new brand
or product can enhance and improve
their lives and level of understanding.
Create products that are sustainable,
modular and reuseable.
Create a system where people can
send in the used GPU’s for refurbish-
ing or re-use of materials.
Create a set of interactive ad campaign
in physical spaces, so that people can
experience and interact with their
product.
Expand into different age groups, and
see how the new brand or product can
help enhance their live.