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Period
1.1 - 31/12/2014
EXCELLENCE OGCDP AWARD
Ho Chi Minh City 14-15
1. #RE
2. Relative growth
(%)
3. MA rate
4. %MA from
Expansions
VOLUME
0
10
20
30
40
50
60
70
80
2011 2012 2013 2014
Period 1.1 – 31.12
Realization
NUMBER OF REALIZATION: 76
GROWTH RATE: 21%
NO OF RA: 156 - NO OF MATCH: 107
MATCH RATE: 68.6%
0
20
40
60
80
100
120
140
160
180
2013 2014
RAISE
MATCH
Period 1.1 – 31.12
In quarter IV/2014, growth rate of MA is 570%
2014: 40 – 2013: 7
23%
77%
Contribution of MATCH
Period 1.1 – 31.12.2014
HSU Others
HSU ME ACHIEVEMENT
NO OF MA: 25 - NO OF REALIZATION: 19
0
5
10
15
20
25
30
2013 2014
MATCH
REALIZATION
HSU GROWTH in VOLUME
Period 1.1 – 31.12
1. NPS
2. Response rate
STANDARD
&
SATISFACTION
0
20
40
60
80
100
120
Quarter I Quarter II Quarter III
NPS (Co) Period 1.1 – 31.9.2014
NPS
NPS AND RESPONSE RATE
0%
10%
20%
30%
40%
50%
60%
70%
Quarter I Quarter II Quarter III
Response Rate (Co) Period 1.1-31.9.2014
Response Rate
NPS AND RESPONSE RATE
1. Revenue
contribution
2. F-oGCDP synergy
FINANCE
OGCDP FINANCE CONTRIBUTION
0 DAY DELAYED FOR MC FEES PAYMENT
40%
1%
22%
37%
Profit Comparation
oGCDP oGIP iGIP iGCDP
34%
2%
17%
46%
1%
9%
2% 2%
39%
48%
oGCDP oGIP iGIP iGCDP Non X
Revenues and Expenses
Revenues Expenses
0
50
100
150
200
250
300
350
1 2 3 4 5 6 7 8 9 10 11 12
Average Collection Period
Average Collection Period
 Finance coordinator for OGX will fully responsible for financial issues in
oGCDP program, especially finance education for EP and Parents; and EP
fee submission.
 Working flow:
OGCDP – FINANCE SYNERGY
EP EP BUDDY
FINANCEEP
EP BUDDY
FINANCE
Before
NOTE
Fee Submit
Keep Track
Update
Now
Key achievements:
 Reduce workload of EP Buddy
 Ensure Finance understanding for both EPs and BUDDIES
 Enhance effectiveness in cash collection
Payment confirmation to EPs within 24 hours from Finance team
OGCDP – FINANCE SYNERGY
1. Member ef ficiency
2. IXP
TALENT
MANAGEMENT
MEMBER EFFICIENCY
PERIOD 1.1-31.12/2014
76%
14%
4%
6%
oGCDP people
oGCDP members
MARCOM members
F coordinator
TM coordinator
Member efficiency = No of RE/ oGCDP people = 76/51 = 1.5
3%
38%
7%
52%
IXP ALLOCATION
Alumni taking GCDP
Members taking GCDP
Returnees retaking GCDP
EPs becoming AIESECers
IXP ACHIEVEMENT
PERIOD 1.1-31.12/2014
Total number of IXP experience: 29
Every function has at least 1 member taking GCDP/1 EP becoming a member
1. Attraction
2. Synergy
MARCOM
Summer
peak
55%
Winter
peak
45%
Total REACH in 2014
1472124
ATTRACTION
235
572
62
107
63 76
2013 2014
Ratio AF – RA: 0.2
AF RA MA
 Changing in structure and responsibilities between OGX and
MARCOM resulted in delivering better result for oGCDP in both
quantity and quality
OGCDP – MARCOM SYNERGY
OGX MARCOM
OC
Promotion
+ Services
IN CHARGE
Consult
Marketing
Strategy
Consult Product
Understanding
Before Now
OGX MARCOM
OC Services
IN CHARGE
OC
Promotion
IN CHARGE
Key achievements:
 Maximize capacities of oGCDP and MARCOM members in
order to maximize the successful chance in marketing
(Reflected in 243% growth of No of Application Form in 2014)
 Enhance showcasing impact in promotion campaigns
 Successful product packaging for Spring Promotion and can
be utilized or reused in the later promotion campaigns.
OGCDP – MARCOM SYNERGY
1. Activities
2. EB-EB
Recommendation
COLLABORATION
COLLABORATION ACTIVITIES
Regional promotion campaign
 DO GOOD GROW STRONG conference
reached more than 300 students in HCMC
via 2 workshops and 1 Global Village on
30/3/2014
 50 days of summer competition attracted
28 AFs from both LC HCMC and LC FTUHCM,
4EPs realized.
Regional LEAD DAY
which aimed to deliver EP LEAD for around 80 EPs in
HCM region in summer peak 2014 to strongly support
EPs for their coming journey with AIESEC.
Regional Booths in Partner’s events
wh ic h a i m ed to p r o mot e G l oba l C it i z en Pr ogr a m to
d if fe ren t s ta k eho l de r s inc l ud i ng st ude nts and pa ren ts in
Ho C h i Mi nh reg i on . oG CD P co m m i ss i o n has j o ine d 3
events : EDUEXPOS, CAPSTONE’s fair and EF in 2014.
Van Dao
VP OGX 14-15
AIESEC FTU HCM
“…However, we did learn a lot from this promotion campaign named Do
good grow strong, and its event. We did not succeed because the planning
phase we are in a rush and have no idea how to ensure the outcome for all
LCs. The WHY to collaborate is clear: was to brand AIESEC and Global
Citizen in HCM region and attract students for the program, but the HOW
was more complicated. Above all, this collaboration marked a big change
in terms of mindset and spirit of LCs in HCM region.
Drawing the lesson from Do good grow strong, we decided to collaborate in
service project, with the event LEAD day in May 2014. I had the chance to
work with members from HCM LC and learnt more about their working
culture: seriousness and commitment in everything we do. The event was
quite successful that attract around 40 Eps from HCM LC, 30 Eps from FTU
HCM and 5 from RMIT. We formed a separate structure for this event. I was
the LC VP coach, the OCP come from HCM LC, most of members in the
team is from HCM and FTU HCM. The event was run smoothly and gained
the overall satisfaction of 4/5. Gathering a large pool of attendants, we
had the chance to invite Unilever as our guest speaker to come and deliver
session, which would build trust and reliability of the program in general to
students.
…In a nutshell, we, VP OGXs from FTU HCM really appreciate the
collaboration with HCM LC and the time we spent together in OGX
commission. There are a lot of things to learn from the other LC and we
would love to collaborate more with HCM for a better chance to drive
sustainable growth in OGX commission and AIESEC in Vietnam as a
whole.”
Dan Anh Bui
VP oGCDP 14-15
AIESEC FTU HCM
“…HCMC LC is mostly the first one who invite other two LCs in HCM
area to collaborate in mutual event in order to make Global Citizen
program message more consistent. It cannot be ignored that our
regional events Do good, Grow strong and LEAD day have created
big impact on HCM students in general.
In the next term, as LC HCMC oGCDP is planning to focus more on
collaboration, therefore, they have encouraged their LCVP
candidates to learned from my LC about regional collaboration,
which makes me so impressed, because I feel that they actually
promote collaborative mindset to future generation of oGCDP. They
also make me feel that together with LC HCMC, I can let my
members more open and think out of the box to grow together as
a strong region rather than local.
To sum up, I just want to state that I strongly believe that LC HCMC
oGCDP is totally worth rewarding. They will not only grow
themselves but also assist the whole region in term of growing
together. Therefore, I recommend my neighbor – oGCDP LC HCMC
– for this precious award to appreciate their recent efforts and
encourage them to boost up collaboration more in the next term.”
Special thanks
to all
AIESEC HCMC
members
&
OGX commission
to make
oGCDP happen
this year <3
THANK YOU FOR YOUR READING!
SEE YOU IN ILEAD 2015
Ho Chi Minh City 14-15

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[AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

  • 1. Period 1.1 - 31/12/2014 EXCELLENCE OGCDP AWARD Ho Chi Minh City 14-15
  • 2. 1. #RE 2. Relative growth (%) 3. MA rate 4. %MA from Expansions VOLUME
  • 3. 0 10 20 30 40 50 60 70 80 2011 2012 2013 2014 Period 1.1 – 31.12 Realization NUMBER OF REALIZATION: 76 GROWTH RATE: 21%
  • 4. NO OF RA: 156 - NO OF MATCH: 107 MATCH RATE: 68.6% 0 20 40 60 80 100 120 140 160 180 2013 2014 RAISE MATCH Period 1.1 – 31.12 In quarter IV/2014, growth rate of MA is 570% 2014: 40 – 2013: 7
  • 5. 23% 77% Contribution of MATCH Period 1.1 – 31.12.2014 HSU Others HSU ME ACHIEVEMENT NO OF MA: 25 - NO OF REALIZATION: 19 0 5 10 15 20 25 30 2013 2014 MATCH REALIZATION HSU GROWTH in VOLUME Period 1.1 – 31.12
  • 6. 1. NPS 2. Response rate STANDARD & SATISFACTION
  • 7. 0 20 40 60 80 100 120 Quarter I Quarter II Quarter III NPS (Co) Period 1.1 – 31.9.2014 NPS NPS AND RESPONSE RATE
  • 8. 0% 10% 20% 30% 40% 50% 60% 70% Quarter I Quarter II Quarter III Response Rate (Co) Period 1.1-31.9.2014 Response Rate NPS AND RESPONSE RATE
  • 10. OGCDP FINANCE CONTRIBUTION 0 DAY DELAYED FOR MC FEES PAYMENT 40% 1% 22% 37% Profit Comparation oGCDP oGIP iGIP iGCDP 34% 2% 17% 46% 1% 9% 2% 2% 39% 48% oGCDP oGIP iGIP iGCDP Non X Revenues and Expenses Revenues Expenses 0 50 100 150 200 250 300 350 1 2 3 4 5 6 7 8 9 10 11 12 Average Collection Period Average Collection Period
  • 11.  Finance coordinator for OGX will fully responsible for financial issues in oGCDP program, especially finance education for EP and Parents; and EP fee submission.  Working flow: OGCDP – FINANCE SYNERGY EP EP BUDDY FINANCEEP EP BUDDY FINANCE Before NOTE Fee Submit Keep Track Update Now
  • 12. Key achievements:  Reduce workload of EP Buddy  Ensure Finance understanding for both EPs and BUDDIES  Enhance effectiveness in cash collection Payment confirmation to EPs within 24 hours from Finance team OGCDP – FINANCE SYNERGY
  • 13. 1. Member ef ficiency 2. IXP TALENT MANAGEMENT
  • 14. MEMBER EFFICIENCY PERIOD 1.1-31.12/2014 76% 14% 4% 6% oGCDP people oGCDP members MARCOM members F coordinator TM coordinator Member efficiency = No of RE/ oGCDP people = 76/51 = 1.5
  • 15. 3% 38% 7% 52% IXP ALLOCATION Alumni taking GCDP Members taking GCDP Returnees retaking GCDP EPs becoming AIESECers IXP ACHIEVEMENT PERIOD 1.1-31.12/2014 Total number of IXP experience: 29 Every function has at least 1 member taking GCDP/1 EP becoming a member
  • 17. Summer peak 55% Winter peak 45% Total REACH in 2014 1472124 ATTRACTION 235 572 62 107 63 76 2013 2014 Ratio AF – RA: 0.2 AF RA MA
  • 18.  Changing in structure and responsibilities between OGX and MARCOM resulted in delivering better result for oGCDP in both quantity and quality OGCDP – MARCOM SYNERGY OGX MARCOM OC Promotion + Services IN CHARGE Consult Marketing Strategy Consult Product Understanding Before Now OGX MARCOM OC Services IN CHARGE OC Promotion IN CHARGE
  • 19. Key achievements:  Maximize capacities of oGCDP and MARCOM members in order to maximize the successful chance in marketing (Reflected in 243% growth of No of Application Form in 2014)  Enhance showcasing impact in promotion campaigns  Successful product packaging for Spring Promotion and can be utilized or reused in the later promotion campaigns. OGCDP – MARCOM SYNERGY
  • 21. COLLABORATION ACTIVITIES Regional promotion campaign  DO GOOD GROW STRONG conference reached more than 300 students in HCMC via 2 workshops and 1 Global Village on 30/3/2014  50 days of summer competition attracted 28 AFs from both LC HCMC and LC FTUHCM, 4EPs realized. Regional LEAD DAY which aimed to deliver EP LEAD for around 80 EPs in HCM region in summer peak 2014 to strongly support EPs for their coming journey with AIESEC. Regional Booths in Partner’s events wh ic h a i m ed to p r o mot e G l oba l C it i z en Pr ogr a m to d if fe ren t s ta k eho l de r s inc l ud i ng st ude nts and pa ren ts in Ho C h i Mi nh reg i on . oG CD P co m m i ss i o n has j o ine d 3 events : EDUEXPOS, CAPSTONE’s fair and EF in 2014.
  • 22. Van Dao VP OGX 14-15 AIESEC FTU HCM “…However, we did learn a lot from this promotion campaign named Do good grow strong, and its event. We did not succeed because the planning phase we are in a rush and have no idea how to ensure the outcome for all LCs. The WHY to collaborate is clear: was to brand AIESEC and Global Citizen in HCM region and attract students for the program, but the HOW was more complicated. Above all, this collaboration marked a big change in terms of mindset and spirit of LCs in HCM region. Drawing the lesson from Do good grow strong, we decided to collaborate in service project, with the event LEAD day in May 2014. I had the chance to work with members from HCM LC and learnt more about their working culture: seriousness and commitment in everything we do. The event was quite successful that attract around 40 Eps from HCM LC, 30 Eps from FTU HCM and 5 from RMIT. We formed a separate structure for this event. I was the LC VP coach, the OCP come from HCM LC, most of members in the team is from HCM and FTU HCM. The event was run smoothly and gained the overall satisfaction of 4/5. Gathering a large pool of attendants, we had the chance to invite Unilever as our guest speaker to come and deliver session, which would build trust and reliability of the program in general to students. …In a nutshell, we, VP OGXs from FTU HCM really appreciate the collaboration with HCM LC and the time we spent together in OGX commission. There are a lot of things to learn from the other LC and we would love to collaborate more with HCM for a better chance to drive sustainable growth in OGX commission and AIESEC in Vietnam as a whole.”
  • 23. Dan Anh Bui VP oGCDP 14-15 AIESEC FTU HCM “…HCMC LC is mostly the first one who invite other two LCs in HCM area to collaborate in mutual event in order to make Global Citizen program message more consistent. It cannot be ignored that our regional events Do good, Grow strong and LEAD day have created big impact on HCM students in general. In the next term, as LC HCMC oGCDP is planning to focus more on collaboration, therefore, they have encouraged their LCVP candidates to learned from my LC about regional collaboration, which makes me so impressed, because I feel that they actually promote collaborative mindset to future generation of oGCDP. They also make me feel that together with LC HCMC, I can let my members more open and think out of the box to grow together as a strong region rather than local. To sum up, I just want to state that I strongly believe that LC HCMC oGCDP is totally worth rewarding. They will not only grow themselves but also assist the whole region in term of growing together. Therefore, I recommend my neighbor – oGCDP LC HCMC – for this precious award to appreciate their recent efforts and encourage them to boost up collaboration more in the next term.”
  • 24. Special thanks to all AIESEC HCMC members & OGX commission to make oGCDP happen this year <3 THANK YOU FOR YOUR READING! SEE YOU IN ILEAD 2015 Ho Chi Minh City 14-15