“The pace at which people are taking to digital technology defies our stereotypes of age, education, language, and income. “ – Narendra Modi

2.  “The pace at which people are taking to digital technology defies
our stereotypes of age, education, language, and income. “
 – Narendra Modi
 The above lines were rightly quoted by PM Narendra Modi
signifying the importance of Digital Technology to raise our
standard of living. With the inclusion of Various Technologies like
Data Entry and marketing??, we have taken our business to
another level successfully. Now, New Era has different demands
with new inventions and ideas. One of the hottest topics the entire
Media covers in the last few years is the emergence of AI. For
Non- Technical persons, AI and ML seem to be a very technical
and complicated term but surprisingly we all are aware of it. Not
only this, we all are using these in our daily lives but may be
unaware of it. Today we all know Alexa, Siri, Google Assistant;
they all are voice assistants for their respective brands and a
perfect example of AI.

3.  According to the father of AI, John McCarthy, “it is the science and engineering of making
intelligent machines, especially intelligent computer programs”. AI is a way of making a
computer or computer-controlled robot or software think intelligently, in a similar way the
intelligent human thinks. Machine learning is a system that improves performance in a
given task with more and more experience or data. The study of AI and ML has proven its
significance in the future.

 For the question, when do you need to use AI/ ML in your business?”, the answer entirely
depends on how faster you want to take your business to another level.
 Let’s take a small example of how AI or the use of ML can impact our business:
 Suppose you are the owner of a store. Around 500 customers visit your store every day and
out of them, few are your regular customers (let’s say 10%). So, as the owner of the store,
you probably knew about their choices for their product. Also for the irregular customer,
you can predict.
 For example, if a customer wants a birthday cake along with candles, then there is also a
chance for him to buy balloons because these three things are commonly used at birthday
parties. If someone is purchasing a cricket bat, he or she may also purchase gloves, leg-
pads, or a helmet. On a small scale, our brain is mature enough and trained well to handle
all these things. But if you are working on a large scale then to know the customer’s need,
their choice, preference, you have to analyze the data of the sales record that is maintained
by the data analyst and it may take time as well as financial resources. With the
advancement of technology, i.e., AI and ML we can predict the choices of customers easily.
 Let’s take a problem, You are heading to a shop where the following items are available:

4. Customer Shopping History Purchase
Alexa
Jewelry, footwear,
handbags Watch
Siri Shoes, Watch, Belt Slippers
Alpha
Belt, educational book,
footwear Fictional Book
Beta Shoes, Watches, apparels Phone
Apparels, phones, books, footwear, jewelry, belt, handbags, watches, shoes,
slippers, sandals, educational books, and fictional books.
The table below gives a brief description of purchase data by 5 customers:

5.  Let’s make a rough prediction. What Gamma will purchase?

 The probable answer is, Gamma will purchase either Jewelry or footwear. The above
example is a real-life application of the Artificial Intelligence Prediction system. There
were five customers and their choice may be unpredictable if no. of customers increases.
In such cases, the past behavior of a person or shopping history gives a clear indication of
his/her choice or interest.
 Various companies use these features and you may be surprised if I tell you that you are
their customer. How? Have you ever been to some music app? Suppose you choose one
song from singer A to listen to. After a week when you login into the same app, you will
find the same song, that’s because of search history. But if you find similar songs or some
other songs of the same singer then you are using a service that uses AI/ ML to know
your choice.

 Not only these, the recommendation we get while browsing an online shopping website
like Amazon, Flipkart, or E- the bay is also a real-life application of AI. You ordered the
book “Ignited Minds” written by Dr. APJ Abdul Kalam. Now, you may be suggested
about other books by him like “Wings of Fire”. How can all this be possible? Is there
someone present physically recommending all these products to you? If it is so, then,
according to data, almost 1.8 billion users worldwide had done shopping online. No
service provider can recommend each person individually. That’s where AI and ML are
used. With the use of AI/ ML, the study on previous customer’s choices is taken under
observation and after proper analysis, similar kinds of products are assigned to the new
customer.

6.  These features help you to know your customer choice, behavior, feedback, and by
analyzing all these you can make necessary changes to it. With the use of the
recommendation system, you can make the customer buy more things with their
needs.
 How leading industries are using Artificial Intelligence and Machine Learning is
quite significant and also prove remarkable stats behind history. Whether it is a
music recommendation system like Spotify or Ganna, or your book reading app,
all are using AI to know about their choice.
 Tesla and Google who are on the way to build Self- Driving Cars, are also using
the applications of Artificial Intelligence. This advancement will mark its history in
the world. Other Tech- Giant companies like – Facebook, Instagram, Twitter are
also using it for providing a better recommendation environment to their users and
making the app more interactive. Artificial Intelligence and Machine Learning can
also be proven as a weapon to enhance security features. Hence they can be used
for the betterment and welfare of society.
 If you want to run your business efficiently in a competitive environment, then
you must use AI and ML, otherwise, you will not be able to make your position
with leading companies.