Strategi dan kebijakan membangun daya saing perikanan Kabupaten Natuna perlu mempertimbangkan potensi sumber daya perikanan yang besar di wilayah tersebut namun belum dieksploitasi secara optimal. Kebijakan perlu meningkatkan kapasitas nelayan skala kecil dan mengembangkan industri hilir perikanan untuk meningkatkan nilai tambah komoditas perikanan Natuna.
The document summarizes revisions made to the conceptual approach of the Norwegian Post and Telecommunications Authority's (NPT) mobile cost model (version 8F). Key changes include reconsidering the definition of the operator to model, technologies employed, service definitions, and implementation of the model. The conceptual issues are classified into four dimensions: operator, technology, service, and implementation. Several recommendations from the previous model (version 7.1) require minor rewording or significant revision to reflect market evolutions such as new entrants and the growth of 4G networks.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Strategi dan kebijakan membangun daya saing perikanan Kabupaten Natuna perlu mempertimbangkan potensi sumber daya perikanan yang besar di wilayah tersebut namun belum dieksploitasi secara optimal. Kebijakan perlu meningkatkan kapasitas nelayan skala kecil dan mengembangkan industri hilir perikanan untuk meningkatkan nilai tambah komoditas perikanan Natuna.
The document summarizes revisions made to the conceptual approach of the Norwegian Post and Telecommunications Authority's (NPT) mobile cost model (version 8F). Key changes include reconsidering the definition of the operator to model, technologies employed, service definitions, and implementation of the model. The conceptual issues are classified into four dimensions: operator, technology, service, and implementation. Several recommendations from the previous model (version 7.1) require minor rewording or significant revision to reflect market evolutions such as new entrants and the growth of 4G networks.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
2. 2
BAGAIMANA MENYIKAPI KEJADIAN SEPERTI INI DI SUATU FORUM?
KAMI MAU
PROGRAM A !!
TIDAK BISA!
KAMI PILIH
PROGRAM B !!
ATAU PADA KEJADIAN BERIKUT . . . . .?
LAUTAN TANPA KEPUTUSAN
AYOLAH ... JATUH
DONG, AIRNYA
SEGAR LHO
3. 3
TAPI BOS ...
ITU ADALAH HASIL
ANALISA TERBAIK!
ANALISA LAGI
APAKAH REKOMENDASI ANDA BERAKHIR SEPERTI INI?
MUNGKIN ANDA
MEMERLUKAN
PENDEKATAN BARU
4. 4
HM ... PIKIR DI PIKIR
DARIPADA DIMARAHI
MELULU, LEBIH BAIK SAYA
COBA KERJA DENGAN AHP
SAJA AH !!!
5. 5
APA SIH AHP ITU?
DR THOMAS L. SAATY
MENGEMBANGKAN AHP
AWAL 1970an DAN ...
PROSESNYA SUDAH DIPAKAI UNTUK
MEMBANTU PARA PEMBUAT KEPUTUSAN
DI BANYAK PERUSAHAAN DAN
PEMERINTAHAN DI DUNIA
INFORMASI KEMUDIAN DISINTESAKAN UNTUK
MENENTUKAN TINGKATAN RELATIF DARI
ALTERNATIF-ALTERNATIF YANG TERBANGUN
KRITERIA KUALITATIF DAN KUANTITATIF DAPAT
DIPERBANDINGKAN MEMAKAI PENDAPAT PARA
AHLI (INFORMED JUDGEMENTS) TERUTAMA
DALAM MENETAPKAN BOBOT DAN PRIORITAS
INFORMASI DISUSUN
BERDASARKAN KRITERIA
DAN ALTERNATIF MEMAKAI
PENJENJANGAN
6. 6
SEPERTINYA SUSAH YA, TAPI
MENARIK. CONTOHNYA GIMANA
NIH?
OK LAH ..... KITA AMBIL
CONTOH PEMBUATAN
KEPUTUSAN DI
KEHIDUPAN KITA SEHARI-
HARI ATAU DI LEMHANAS?
KATANYA ANDA
AKAN DAPAT MOBIL
BARU DEH .....
7. 7
1. TETAPKAN TUJUAN:
MEMILIH MOBIL BARU
2. TENTUKAN KRITERIANYA:
GAYA, HANDAL, IRIT
3. TETAPKAN PILIHAN/ ALTERNATIF:
CIVIC COUPE, SATURN COUPE, FORD ESCORT,
MAZDA MIATA
YANG PALING PENTING DARI
PROSES INI ADALAH
MENUNTASKAN TIGA TAHAP
BERIKUT:
BIAYANYA BERAPA NIH?
(TENANG BOS, KITA BAHAS NANTI …..)
SI BUAYA SKEPTIS
Misal: menjadi lembaga yang
bertaraf internasional, unggul,
terkemuka, berlandaskan pada
Pancasila, UUDNRI 1945, NKRI,
dan Bhineka Tunggal Eka
1. Menghasilkan kebijakan strategis
2. Menghasilkan pemimpin yang
berkarakter
3. Kepakaran tinggi dan kompeten
4. Memiliki integritas dan
terintegrasi
1. Revitalisasi infrastruktur
pendukung kinerja lembaga
2. Kajian bersama tingkat regional
3. Sinkronisasi pembekalan calon
kepala daerah/ pimpinan daerah
4. Peningkatan kerjasama lintas
lembaga
8. 8
MEMILIH
ALTERNATIFTERBAIK
(MOBIL BARU)
GAYA HANDAL IRIT
Civic
Saturn
Escort
Miata
Civic
Saturn
Escort
Miata
Civic
Saturn
Escort
Miata
INFORMASI TADI (3T) KEMUDIAN DISUSUN
DALAM SUATU POHON HIRARKI
TUJUAN
KRITERIA
ALTERNATIF
9. 9
MANA KRITERIA YANG RELATIF PALING
PENTING DAN EFEKTIF?
CARA BEGINI JUGA BISA!
GAYA
HANDAL
IRIT
10. 10
HMM, ..... SAYA PIKIR KEHANDALAN PALING
PENTING, KEMUDIAN GAYA, DAN TERAKHIR IRIT,
JADI SAYA MAU PAKAI URUTAN ITU AHH .....
GAYA 3 KALI LEBIH PENTING DARI IRIT
LHO KOK DAK KONSISTEN YA?
KEHANDALAN 4 KALI LEBIH PENTING DARI IRIT
ATAU DENGAN CARA INI ... ?
MENGGUNAKAN PENDAPAT/
PEMIKIRAN DALAM
MENENTUKAN TINGKATAN
KRITERIA
KEHANDALAN 2 KALI LEBIH PENTING DARI GAYA
11. 11
CARA YANG LEBIH BAIK ... ? AHP!
GAYA
HANDAL
IRIT
GAYA HANDAL IRIT
1/1 1/2 3/1
2/1 1/1 4/1
1/3 1/4 1/1
MENGGUNAKAN PEMBANDING BERPASANGAN
(PAIRWISE COMPARISONS) .... KEPENTINGAN
RELATIF SATU KRITERIA TERHADAP KRITERIA
LAINNYA BISA DIPERLIHATKAN
GIMANA MERUBAH MATRIKS INI MENJADI
KRITERIA YANG BERTINGKAT (RANGKING)?
12. 12
EIGENVECTOR !!
DR THOMAS L. SAATY, DARI UNIVERSITAS PITTSBURGH, TELAH
MENDEMONSTRASIKAN SECARA MATEMATIS BAHWA SOLUSI
EIGENVECTOR TERBUKTI MERUPAKAN PENDEKATAN TERBAIK.
DAN SURVEI
MENGATAKAN
SEBETULNYA .....
SUMBER: THE ANALYTIC HIERARCHY PROCESS, 1990, THOMAS L. SAATY
BAGAIMANA MENDAPATKAN RANGKING KRITERIA
DARI SATU MATRIKS BERPASANGAN?
Eigenvector dari matrik adalah
skala prioritas lokal (untuk
mendapatkan urutan prioritas/
kepentingan)
13. 13
1. CARA TERMUDAH MENDAPATKAN RANKING ADALAH DENGAN
MENGUADRATKAN MATRIKS BERPASANGAN SECARA ITERATIF
2. KEMUDIAN, JUMLAHKAN SECARA BARIS DAN NORMALKAN
(CALCULATED AND NORMALIZED)
3. ITERASI PENGUADRATAN DIHITUNG DENGAN KOMPUTER HINGGA
PERBEDAAN JUMLAH BARIS DARI ITERASI LEBIH KECIL DARI NILAI
YANG DICANTUMKAN (A PRESCRIBED VALUE)
EULEUH ... RADA RIBET YA? RIBET? ... SEPERTINYA
SIH ... TAPI INI DEH
CONTOHNYA .....
CARANYA MENGHITUNG EIGENVECTOR?
14. 14
1.0000 0.5000 3.0000
2.0000 1.0000 4.0000
0.3333 0.2500 1.0000
GAMPANGNYA, ABAIKAN DULU NAMA DAN
RUBAH PECAHAN MENJADI DESIMAL:
BERALJABAR RIA DIKIT YA! HEHEHE ..... !!
1/1 1/2 3/1
2/1 1/1 4/1
1/3 1/4 1/1
GAYA
HANDAL
IRIT
GAYA HANDAL IRIT
16. 16
3.0000 + 1.7500 + 8.0000
5.3332 + 3.0000 + 14.0000
1.1666 + 0.6667 + 3.0000
STEP 2 : LALU, HITUNG EIGENVECTOR AWAL/ PERTAMA
(EMPAT DESIMAL DIBELAKANG KOMA)
= 12.7500 0.3194
= 22.3332 0.5595
= 4.8333 0.1211
39.9165 1.0000
PERTAMA, JUMLAHKAN SECARA BARIS
KEDUA, TOTALKAN BARIS DALAM KOLOM
AKHIRNYA, NORMALKAN DENGAN CARA
JUMLAH DALAM BARIS DIBAGI TOTAL (MISAL
12.7500 DIBAGI 39.9165 SAMA DENGAN 0.3194)
0.3194
0.5595
0.1211
HASILNYA ADALAH EIGENVECTOR!!!
( ARTINYA ..... LIHAT SLIDE BERIKUTNYA,
AWAS JANGAN BOSAN ATAU NGANTUK)
17. 17
PROSESNYA DI ITERASI LAGI SAMPAI SOLUSI/ NILAI
EIGENVECTOR RELATIF TIDAK BERUBAH DARI NILAI
ITERASI SEBELUMNYA (INGAT KITA PAKAI 4 DESIMAL)
27.6653 15.8330 72.4984
48.3311 27.6662 126.6642
10.5547 6.0414 27.6653
3.0000 1.7500 8.0000
5.3332 3.0000 14.0000
1.1666 0.6667 3.0000
KITA LANJUTKAN .....
LAGI, STEP KE1 DIULANG: KUADRATKAN MATRIKS BERIKUT
HASILNYA
19. 19
AKU NYERAH DEH!!
JANGAN BUAT SAYA HITUNG
EIGENVECTOR LAGI
OKAY, OKAY
SEBETULNYA, SATU KALI
LAGI ITERASI TIDAK AKAN
MEMPERLIHATKAN
PERBEDAAN SIGNIFIKAN
DI TINGKAT 4 DESIMAL INI
JADI APA DONG ARTINYA
EIGENVECTOR?
20. 20
KITA KEMBALI DULU KE MATRIKS
BERPASANGAN DENGAN JUDUL-JUDULNYA
0.3196
0.5584
0.1220
HASIL PERHITUNGAN EIGENVECTOR MEMBERI KITA
PERINGKATAN RELATIF DARI KRITERIA
KRITERIA TERPENTING
KRITERIA PENTING
KRITERIA PALING PENTING
YUK BALIK LAGI KE POHON HIRARKI ....
1/1 1/2 3/1
2/1 1/1 4/1
1/3 1/4 1/1
GAYA
HANDAL
IRIT
GAYA HANDAL IRIT
GAYA
HANDAL
IRIT
22. 22
DI URUSAN GAYA, PERBANDINGAN BERPASANGAN
BISA DIPAKAI UNTUK MENENTUKAN PILIHAN, SATU
PILIHAN RELATIF TERHADAP PILIHAN LAINNYA
CIVIC 1/1 1/4 4/1 1/6
SATURN 4/1 1/1 4/1 1/4
ESCORT 1/4 1/4 1/1 1/5
MIATA 6/1 4/1 5/1 1/1
CIVIC SATURN ESCORT MIATA
GAYA
DAN...
23. 23
BEGITU JUGA DI URUSAN KEHANDALAN,
CIVIC 1/1 2/1 5/1 1/1
SATURN 1/2 1/1 3/1 2/1
ESCORT 1/5 1/3 1/1 1/4
MIATA 1/1 1/2 4/1 1/1
CIVIC SATURN ESCORT MIATA
HANDAL
OK …. YUK, KITA SIMAK LAGI
MATRIKS ALJABARNYA!!!
24. 24
HITUNG LAGI EIGENVECTOR, MAKA BISA
DITENTUKAN PERINGKATAN RELATIF DARI
ALTERNATIF DI SETIAP KRITERIA
CIVIC .1160
SATURN .2470
ESCORT .0600
MIATA .5770
GAYA
CIVIC .3790
SATURN .2900
ESCORT .0740
MIATA .2570
HANDAL
3
2
4
1
1
2
4
3
RANKING RANKING
TERUS, GIMANA DENGAN IRIT?
BAGUS JUGA NIH PERTANYAAN PAKAYA ....
SI PAKAYA SKEPTIS
25. 25
SEPERTI SUDAH DIJELASKAN,
AHP DAPAT MENGOMBINASIKAN INFORMASI
KUALITATIF DAN KUANTITATIF SEKALIGUS
INFORMASI DI URUSAN PERIRITAN BISA
DIHITUNG UNTUK SETIAP ALTERNATIF:
KONSUMSI RERATA MINYAK
(MILES/ GALLON)
34 34 / 113 = .3010
27 27 / 113 = .2390
24 24 / 113 = .2120
28 28 / 113 = .2480
113 1.0000
CIVIC
SATURN
ESCORT
MIATA
NORMALISASI KEIRITAN MEMUNGKINKAN KITA
MENDAPATKAN RANKING BERIKUTNYA …..
26. 26
MILIH MOBIL
BARU
1.00
GAYA
.3196
HANDAL
.5584
IRIT
.1220
Civic .3790
Saturn .2900
Escort .0740
Miata .2570
Civic .1160
Saturn .2470
Escort .0600
Miata .5770
Civic .3010
Saturn .2390
Escort .2120
Miata .2480
KRITERIA
BALIK KE POHON TEA, KITA BISA
LIHAT BOBOT UNTUK MASING-
MASING KRITERIA DAN ALTERNATIF
ALTERNATIF
TUJUAN
OKAY, SEPERTINYA KITA SUDAH SIAP
DENGAN JAWABANNYA …...
27. 27
CIVIC .1160
SATURN .2470
ESCORT .0600
MIATA .5770
GAYA
.3790 .3010
.2900 .2390
.0740 .2120
.2570 .2480
HANDAL IRIT
0.3196
0.5584
0.1220
GAYA
HANDAL
IRIT
PERINGKAT
KRITERIA
*
CONTOH CIVIC: (.1160 * .3196) + (.3790 * .5584) + (.3010 * .1220) = .3060
CIVIC .3060
SATURN .2720
ESCORT .0940
MIATA .3280
=
SEDIKIT LAGI HITUNG-HITUNGAN ALJABAR, ADA SOLUSI:
MIATA, MOBIL DENGAN
PERINGKAT TERTINGGI
DAN PEMENANGNYA ADALAH:
28. 28
SEBAGAI KESIMPULAN, AHP MENYEDIAKAN
KERANGKA PIKIR LOGIS DALAM MENENTUKAN
MANFAAT DARI SETIAP ALTERNATIF
1. M I ATA .3280
2. CIVIC .3060
3. SATURN .2720
4. ESCORT .0940
SI PAKAYA SKEPTIS
JADI GIMANA DENGAN
HARGA/ BIAYA?
HMM, OK DEH SAYA BERI TAU .....
29. 29
MESKIPUN BIAYA KERAP DIHITUNG DI BANYAK
PEMBUATAN KEPUTUSAN YANG PELIK, TETAPI
BIAYA SEBAIKNYA DIKESAMPINGKAN DULU SAMPAI
MANFAAT DARI SEMUA ALTERNATIF DI EVALUASI
KALAU TIDAK HAL SEPERTI INI BISA TERJADI ....
USULAN (PROGRAM) ANDA TERLALU
MAHAL, SORRY SAYA TIDAK PEDULI
DENGAN MANFAATNYA
MENDISKUSIKAN BIAYA DAN
MANFAAT SECARA BERSAMAAN,
DAPAT MENYEBABKAN KONFLIK
EMOSI DAN KISRUH POLITIK DARI
PARA PEMBUAT KEPUTUSAN
30. 30
CARA UNTUK MENANGANI BIAYA DAN
MANFAAT DAPAT DIATUR SEPERTI INI:
1. GAMBARKAN SECARA GRAFIS MANFAAT DAN
BIAYA UNTUK SETIAP ALTERNATIF
BIAYA
MANFAAT .
.
.
2. HITUNG RASIO MANFAAT DAN BIAYA
3. GUNAKAN LINEAR PROGRAMMING
4. PISAHKAN POHON HIRARKIS MANFAAT DAN
BIAYA LALU KOMBINASIKAN HASILNYA
PILIH ALTERNATIF YANG
BIAYANYA TERENDAH DAN
MANFAATNYA TERTINGGI
DARI CONTOH KITA .....
.
31. 31
YUK, KITA LIHAT RASIO MANFAAT DAN BIAYA
1. MIATA 18,000 .3333 .3280 / .3333 = .9840
2. CIVIC 12,000 .2222 .3060 / .2222 = 1.3771
3. SATURN 15,000 .2778 .2720 / .2778 = .9791
4. ESCORT 9,000 .1667 .0940 / .1667 = .5639
54,000 1.0000
NORMALISASI
HARGA $ HARGA RASIO
SEPERTINYA PEMENANGNYA
ADALAH CIVIC DENGAN RASIO
MANFAAT-BIAYA TERTINGGI
(INGAT HITUNGAN MANFAAT
DENGAN AHP DI ATAS TADI)
DAN ...
32. 32
JADI, AHP DAPAT DIPAKAI UNTUK
PEMBUATAN KEPUTUSAN YANG
KOMPLEKS/ PELIK
TUJUANPERINGKATAN KRITERIA
DAN SUB KRITERIA
DAPAT DITAMBAHKAN
SESUAI KEBUTUHAN
33. 33
WAH, TAPI SAYA TIDAK PUNYA
WAKTU UNTUK SEMUA ITU,
APALAGI BERALJABAR RIA ….
KATANYA SIH SUDAH ADA
SOFTWARENYA KOK, TAPI SAYA
JUGA BELUM TAHU BAGAIMANA
MENDAPATKANNYA
SAYA YANG MEMBUAT
KEPUTUSAN DISINI!!
AGGH !!!
AHP BUKAN PROSES
SEPERTI INI LHO …..
YANG PERLU DIINGAT …
34. 34
AHP BISA DIPAKAI UNTUK BERBAGAI
APLIKASI, SEPERTI:
STRATEGIC PLANNING
RESOURCE ALLOCATION
SOURCE SELECTION
BUSINESS/ PUBLIC POLICY
PROGAM SELECTION
DAN BANYAK LAGI …...
35. • Beberapa fitur ANP
a. Dapat menangkap pengaruh
feedback
b. Dapat mengkombinasikan nilai
intangible dan tangible
c. Mampu menghasilkan indikator
pengaruh positif maupun negatif
yang dapat dibobot dan
dibandingkan
• Hubungan AHP dan ANP
a. ANP merupakan pengembangan
dari AHP
b. AHP merupakan special case dari
ANP
c. AHP unggul dalam simplicity
d. ANP unggul dalam
connectivity, komparasi lebih
obyektif, prediksi lebih
akurat, hasil lebih stabil dan
robust
Dari AHP ke ANP?
Cek:
• Gambaran Umum AHP/ANP
• Landasan AHP/ANP
• Prinsip-prinsip Dasar
AHP/ANP
• Fungsi Utama AHP/ANP
• Konsistensi dalam AHP/ANP
• Perbedaan AHP dan ANP
• Bentuk-bentuk Jaringan
• Prosedur Mendapatkan Skala
Rasio
• Supermatriks dalam ANP
37. • Reciprocal
PC (EB,EA) = 1/ PC (EA,EB) ; Jika A = 5 B , maka B = 1/5 A
Jika aspek A 5 kali lebih penting dari aspek B dalam mencapai
suatu tujuan, maka aspek B 1/5 pentingnya dari A
• Homogenitas
Elemen-elemen yang dibandingkan sebaiknya tidak memiliki
perbedaan terlalu besar. Skala verbal dikonversi menjadi skala
numerik 1 sampai ≥ 9.5
• Struktur Hierarki (tidak berlaku untuk ANP)
Penilaian atau prioritas dari elemen-elemen tidak tergantung
pada elemen-elemen pada level yang lebih rendah Aksioma
ini mengharuskan penerapan struktur yang hierarkis
Landasan AHP/ANP
39. • Dekomposisi
Menstrukturkan masalah yang kompleks menjadi kerangka
hierarki atau jaringan cluster, sub-cluster, sub-sub cluster, dan
seterusnya.
• Penilaian Komparasi
Membangun pembandingan pasangan (pairwise comparison)
dari semua kombinasi elemen-elemen dalam cluster dilihat dari
cluster induknya untuk mendapatkan prioritas lokal.
• Komposisi / Sintesis
Mengalikan prioritas lokal dari elemen-elemen dalam cluster
dengan prioritas ‘global’ dari elemen induk, yang akan
menghasilkan prioritas global seluruh hierarki.
Prinsip Dasar AHP/ANP
40. • Menstruktur Kompleksitas
Menstruktur kompleksitas secara hierarkis ke dalam cluster-cluster yang
homogen dari faktor-faktor, untuk memodelkan masalah ke
dalam kerangka AHP/ANP
• Pengukuran ke dalam Skala Rasio
• Pengukuran skala rasio diyakini paling akurat dalam mengukur
faktor-faktor yang membentuk hierarki
• Pengukuran rasio diperlukan untuk mencerminkan proporsi
• Agar tetap sederhana digunakan penilaian rasio-rasio dari setiap
pasang faktor dalam hierarki untuk mendapatkan (tidak dengan cara
langsung memberikan nilai) pengukuran skala rasio
• Sintesis
Menyatukan semua bagian yang telah diurai dan diukur menjadi satu
kesatuan
Fungsi Utama AHP/ANP
41. • Inkonsistensi
Kemungkinan terjadi inkonsistensi dalam mengukur preferensi
komparasi pasangan
• Transitivitas
Jika a1 > a2 dan a2 > a3, maka a1 > a3 (> = lebih disukai)
Jika a1 = 4a2 dan a1 = 8a3, maka 4a2 = 8a3
• Konsep Deviasi
Karena untuk mencapai konsistensi cukup sulit, maka
diperkenalkan konsep deviasi dari konsistensi dalam AHP/ ANP.
Disarankan bahwa tingkat inkonsistensi preferensi atau
pengaruh pembandingan pasangan tidak lebih dari 10 persen
Konsistensi Dalam AHP/ANP
43. Perbedaan AHP dan ANP
No. Perbedaan AHP ANP
1 KERANGKA Hirarhikal Hirarki/ Jaringan
2 HUBUNGAN Dependensi Dependensi dan feedback
3 PREDIKSI Kurang akurat Lebih akurat
4 KOMPARASI Preferensi/ kepentingan
dan lebih subyektif
Pengaruh dan lebih
obyektif
5 HASIL Matriks, eigenvector,
kurang stabil
Supermatriks dan lebih
stabil
6 CAKUPAN Sempit/ terbatas Luas/ tidak terbatas, AHP
menjadi kasus khusus ANP
44. 44
AHP MEMBERIKAN CARA YANG LOGIS
DALAM PEMBUATAN KEPUTUSAN
AHP MEMBANGUN KONSENSUS
BISA DILACAK PROSESNYA (AUDIT)
BERPROSES DENGAN ITERASI
MENYENANGKAN UNTUK DIGARAP!!!
MAU LEBIH PINTAR? BACA DEH BUKU-BUKU BERIKUT:
DECISION MAKING FOR LEADERS, 1990, THOMAS L. SAATY (VERY
GOOD BOOK OF CASE STUDIES)
THE ANALYTIC HIERARCHY PROCESS, 1990, THOMAS L. SAATY (AN
INDUSTRIAL STRENGTH MATH BOOK)
THE HIERARCHON, A DICTIONARY OF HIERARCHIES, 1993, THOMAS
L. SAATY AND ERNEST H. FORMAN (A HUGE FOREST OF HIERARCHICAL
TREES)