AgileMidwest2018-Gattra-SayingNoProductOwnersDilema

1. Why saying “No” is so hard,
A Product Owner’s DilemmaLiz Gattra – Product Ownership Champion

2. About Me

3. The Product Owners’ Responsibilities

11. Seven reasons people say “yes”
• Overestimating the team’s capacity
• Gain or Maintain Esteem
• Reciprocity
• People Pleaser
• Fear of Conflict
• Belief they Can’t say “no”
• Shiny object

12. Overestimating the team’s capacity
• Not knowing the team’s velocity/capacity
• Not being honest about the team’s velocity/capacity

13. Gain or Maintain Esteem
Maslow’s hierarchy of needs

14. Reciprocity
The first universal Principle of Influence
Influence
By Dr. Robert Cialdini

15. People Pleaser
• Avoid internal bad feelings
• Easily influenced
• Naturally compassionate
• Feels good
• Low self-esteem

16. Fear of Conflict
• Uncomfortable
• Avoidance

17. Can’t say “no”
• Lack of Empowerment

18. Shiny Object

19. Can’t say “no”
It’ll fit!
Seven reasons people say “yes”

20. Can’t say “no”
It’ll fit!

22. It’ll fit!

23. Reasons you should say “yes”
• The request fits within the
product vision
• The request adds more value
than other requests
• The value added by the
request is worth the cost
• The team has the capacity to
complete the request

24. ?Questions?