In today’s rapidly evolving business landscape, the role of product organization has emerged as a critical driver of success. As companies strive to remain competitive and deliver value to their customers, the transition towards a more product-focused approach has become imperative. This talk aims to provide insights into how teams can effectively transform their organizational structure and mindset to embrace a product-centric philosophy. During the presentation, we will delve into the key principles and strategies that underpin a successful shift towards a product-oriented mindset. We will explore the importance of cross-functional collaboration, where teams from various disciplines work seamlessly together to create cohesive and customer-centric products. Additionally, we will examine the significance of adopting agile methodologies, empowering teams to iterate quickly, respond to market changes, and continuously improve their products.

1. Navigating theWaves of Change
Developing towards a Product-Driven Organization

2. Traditional Approach
Vision
Ideas
Biz Case
Design
Build
Roadmap
Requirements
Test
Deploy
Internal
Stakeholders
customer
suppliers
regulatory
partners

3. Risks
> Value Risk
> Usability Risk
> Feasibility Risk
> Viability Risk

4. Traditional Approach
Vision
Ideas
Biz Case
Design
Build
Roadmap
Requirements
Test
Deploy
Internal
Stakeholders
customer
suppliers
regulatory
partners

5. Agile Delivery
Vision
D
e
s
i
g
n
B
ui
ld
Test
D
e
p
l
o
y
Ideas
Biz Case
Roadmap
PBI
PBI
PBI
PBI
Internal
Stakeholders
customer
suppliers
regulatory
partners
PBI PBI

6. Agile Delivery
Vision
D
e
s
i
g
n
B
ui
ld
Test
D
e
p
l
o
y
Ideas
Biz Case
Roadmap
PBI
PBI
PBI
PBI
Internal
Stakeholders
customer
suppliers
regulatory
partners
PBI PBI
Output
Value &
viability risks

7. 場 (Ba) Räume für Co-Creation
場
Individual Context
Individual Context
Knowledge
Shared Context
Learning

8. Agile Waves
> Bauen wir Lösungen
die unser Kunde will?
> Bauen wir Lösungen
für die tatsächlichen
Probleme unserer
Kunden?
> Bauen wir Lösungen die
unser Kunde nutzen
kann?

9. Agile Delivery
Vision
D
e
s
i
g
n
B
ui
ld
Test
D
e
p
l
o
y
Ideas
Biz Case
Roadmap
PBI
PBI
PBI
PBI
Internal
Stakeholders
customer
suppliers
regulatory
partners
PBI PBI

10. Product Driven Organization
Continuous Discovery & Continuous Delivery
OKRs
Vision
Delivery
Discovery Decide
Ideas
Internal
Stakeholders
customer
suppliers
regulatory
partners
Build
Learn

11. Dual Track Agile
Product
Discovery
Product
Delivery

12. Discovery leitet uns auf der
Reise zuValue Creation

13. Validation
Exploration
Discovery mündet in einen validierten Product Backlog.
High-risk Hypothesen sind getestet bevor sie in die
Implementierung gehen.
> Value Risk
> Usability Risk
> Feasibility Risk
> Viability Risk

14. Continuous Product Discovery
Validation
Exploration
Rapid
prototyping
Exploring the
problem
space
Surveys
Learning
from user
data
Customer
touchpoints
Experiment
Build MVP
Validate
hypothesis

15. Key Benefits & Outlooks
> Accelerator für
Business Agility &
Adaptability
> Risk Reduction
> Räume für Lernen,
Co-Creation und
Innovation

16. Q&A