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AGILE CONTRACTING
In the Second Decade of Agility
@cgosimon
info@lasting-benefits.com
Contracting for Agile Practices Contracting for Agile Benefits
MY BIO
• Practitioner, Consultant,Trainer
• Occasional CTO
• 25+ years in software
• 15+ years in “Agile”
MY HISTORY
• Independent ISV
• Multi-million dollar waterfall projects
• Military Simulations
• Internal AgileTeams
• Outsourced Agile Development
• Training / Coaching / Consulting
TRADITIONAL AGILE
Product
Owner
Scrum
Master
Users
Stake
holders The
Team
OUTSOURCED AGILE
Product
Owner
Users
Stake
holders
Scrum
Master
The
Team
Moral Hazard
we’ve increased our Moral Hazard
WE CONTRACT BECAUSE
Because we outsourced our Software Development
WE INCREASED OUR MORAL
HAZARD
Outsource our Software Development?
SO WHY DID WE?
EXPERTISE
COST
RISK
THETRADITIONAL ALGORITHM
goto Define Solution
goto Quote
goto Plan
goto Execute
goto Complain
fork Set Objectives
ASSUMPTIONS & OBJECTIVES
• Objectives are disjoint from Definition
• Expertise in Definition is Separated from Expertise in Execution
• Goal of preparation is Completeness & Correctness of the Definition
- creating a fungible commodity
• Goal of theVendor Selection process is to find the cheapest supplier
• The Biggest Risk is not getting everything we asked for
ECONOMIC DRIVERS
• Time & money is spent on upfront analysis & contract negotiation
• which increases the cost of delay
• Plus transaction costs throughout the project
• Customers have to get a good deal
• Otherwise the Software probably wouldn’t be worth it…
THE FUNDAMENTAL
ASSUMPTION
Is that we can describe what needs to be done so completely,
that it doesn’t matter who does it
ANDTHAT BY DOING SO
We’ll get the hoped for outcomes
HOWEVER…
IFYOU DEFINE ONLY
ONE WAYTO WIN
You’ve just created an infinite number of ways to fail
WHYTHETRADITIONAL
APPROACH
Is pre-disposed to failure
MAKING SENSE 

OFTHE WORLD 

WITHTHE

Simple
(The Known)
Complicated
(The Knowable)
OrderedDomains
UnorderedDomains
Disorder
Complex
Chaotic
Cause & Effect
Obvious, predictable
& repeatable
Cause & Effect
Separated by space &
time and/or requiring
analysis or expertise
Cause & Effect
Only coherent in
retrospect, but not
repeatable
Cause & Effect
not perceivable
What strategies are
effective in each
domain?
•Legitimate “Best Practice”
•Standard Operating Procedures
•Analytical / Reductionist
•“Current Good Practice(s)”
•Pattern management
•Solutions emerge
through co-evolution
with agents
Simple
ComplicatedComplex
Chaotic
•Stability-focused intervention
•Crisis management
Sense ➠
Categorise ➠
Respond
Sense ➠
Analyse ➠
Respond
Probe ➠
Sense ➠
Respond
Simple
ComplicatedComplex
Chaotic
Act ➠
Sense ➠
Respond
Domain Appropriate
Command Structures
Simple
ComplicatedComplex
Chaotic
Strong Central
Weak Distributed
Strong Central
Strong Distributed
Weak Central
Strong Distributed
Weak Central
Weak Distributed
TO SUM UP
• We can’t describe the solutions to Complex Problems in complete
detail ahead of trying to solve them
• Our solutions can only co-evolve with the agents
• Which means it does matter who builds it
• Expertise not cost is the most important in vendor selection
(Stop demanding dumb people who don’t care)
The Analytical Reductionist techniques that create explicitly
documented Defined Predictive “Waterfall Plans” work fine for simple
and complicated problems alike
Their “domain inauthenticity” however means that they will begin to
fail completely as they encounter problems of increasing complexity
It’s not that we’re failing at
Predictive ReductionistTechniques
They’re failing us
AGILE FRAMEWORKS
Produce better results
because they implement
“Probe ➠ Sense ➠ Respond” loops.
UNLESS
You wrap your Agile in a domain
inauthentic wrapper
LIKE A
TRADITIONAL
CONTRACT
SO WHY DO WE CONTINUETO
CONTRACT
In such an inauthentic style?
REASON ONE
THE AWESOMETHING ABOUT
AGILE
Is that it’s so focused on Software
THE BIGGEST WEAKNESS OF
AGILE
Is that it’s so focused on Software
When you say: “9 out of 10 Bushfires are caused by humans”
All I hear is: “There’s a Koala out there who knows how to use
matches”
When we said:
“We are uncovering
better ways of
developing software.”
All they heard was: “I’m glad you admit that it’s all your fault”
http://lasting-benefits.com/2014/05/31/a-conversation-with-the-agile-manifesto/
This never happens
This is how they expected Agile to work
THE RESULT
• Software Development is treated as construction
• Definable & Predictable
• Much time will elapse before deliverables have value
• Payment cycles should be long
• Interim deliverables are close to irrelevant
• Early termination represents a crisis to be avoided
• Customer involvement is front loaded
REASONTWO
LEGAL REASONING
• Is about following a Causal Chain
• A Contract may not be indeterminate
• Is based on precedent rather than pure logic
• Changes very slowly (Stare Decisis)
• Is always “behind the curve”
Enforceable
via
C
ontractLaw
Where the solutions
to our problems live
LAWYERS
• Are duty bound to “Obtain for their client the benefit of any and
every remedy and defence authorised by law from threats seen &
unseen”
• Focus on protection when trust deteriorates
• “Think the unthinkable”
• Are conservative and combative
REASONTHREE
LACK OFTRUST
AGILE STRONGLY BENEFITS
CUSTOMERS
Far more than it does vendors
SO WHY ARETHEY
RELUCTANT?
AndVendors so very keen?
SUPPLIER MOTIVATIONS
• A genuine desire for customer success
• Mindlessly jumping on the latest bandwagon
• Seems like a good way to get “off the hook”
A MARKET FOR LEMONS?
• Created after years of disappointing results
• Drives the customers to gain profits from “side effects”
• Based around fear and asymmetric information
THE CONTRACT SERVES AS A
REPLACEMENT FORTRUST
IT ALSO DEFINESTHE RULES
FOR A GAME
EACH PLAYER HAS A STARTING
SET OF DESIRED OUTCOMES
Supplier
Outcomes
Customer
Outcomes
Legal Outcomes
SOME OF WHICH ARE LEGAL
Supplier
Outcomes
Customer
Outcomes
Supplier
Outcomes
Customer
Outcomes
THEN WE NEGOTIATE
Legal Outcomes
UNTIL WE STRIKE A DEAL
Supplier
Outcomes
Customer
Outcomes
Legal Outcomes
SO FAR SO GOOD...
BUT…
Supplier
Outcomes
Customer
Outcomes
Legal Outcomes
A GOOD LAWYER WILL GET IT
TO LOOK LIKETHIS…
Supplier
Outcomes
Customer
Outcomes
Legal Outcomes
BUT BE LIKETHIS
I WOULDN’T
WANNA DO
BUSINESS
WITH
ANYBODY
WHO’D HAVE
ME AS A
CLIENT
ANDTHE SUPPLIER?
CUSTOMER COLLABORATION?
WE NEED A NEW GAME
THE AGILE ALGORITHM
Define Objectives
Set Constraints
do {
Plan
Define
Execute} until happy
Enjoy
AGILE WAS RIGHT
We need to remove Hazard rather than manage it
TRUST CREATES AN
ECONOMIC SURPLUS
TARGET COST ALIGNS
INCENTIVES
BUILDINGTRUST BUILDS
PROFITS
• TheTraditional approach uses Contracts as a replacement for trust
• This however came at the price of increased “Transaction Costs”
• Increasing trust reduces transaction costs – creating a larger “surplus”
Transaction costs make up around 30% of
the costs of any given project
SO WHAT ISTRUST?
WHO DO YOUTRUST?
(and why?)
TRUST IS A RESPONSE,
NOT A CHOICE
(at least not a rational one)
IS BUILT ONTOP OF
TRUSTWORTHINESS
TRUSTWORTHINESS
• Competence
• Honesty
• Reliability
THE FIRST STEPTOWARDS
WISDOM
Is to say “I don’t know”
THE FIRST STEPTOWARDS
TRUST
Is to say “I don’t trust you”
PROTECT CUSTOMER
INTERESTS
• Incremental Delivery
• A Clean Code Base
• A low barrier to exit
PROTECT SUPPLIER INTERESTS
• Share in the reward for early delivery
• Compensated for early termination
VULNERABILITY BUILDSTRUST
BUILDTRUSTTHROUGH
TRANSPARENCY
• EncourageTransparency by increasing Safety
• Create Safety by Protecting Confidentiality
• Sharing Confidential Information builds trust through exposing
Vulnerabilities
BUY SOMETRUST
TAKE MULTIPLE TEAMS FOR
ATEST DRIVE
AN AGILE PROJECT IS NOT
DISTINCT FROM IT’S PEOPLE
You’re renting Individuals to Interact with…
YOU’RE NOT PROVING A
CONCEPT
You’re fostering collaboration
MULTI-TRACKING WILL
INCREASETHE QUALITY OF
PROJECT DEFINITION
REFLECT
Does your business model really support Agility?
AGILE CONTRACTING
HEURISTICS
EDUCATE & INVOLVE
Lawyers in Agile
TELLYOUR LAWYERS
• Early termination is no longer a cause for concern because we keep
our code clean and our increments valuable (but contract for that)
• We no longer believe we can completely describe the micro level
activities that will result in our desired macro level outcomes
• Not building stuff can be a good thing
• We no longer wish to seek unfair advantage
CREATE AN IPD
REMEMBERTHIS?
goto Define Solution
goto Quote
goto Plan
goto Execute
goto Complain
fork Set Objectives
A Traditional Contract creates a Prisoner’s Dilemma
THIS CREATES AN IPD
Define Objectives
Set Constraints
do {
Plan
Define
Execute} until happy
Enjoy
Unless you know how
many Sprints it’s going to
take
Where the dominant
strategy is collaboration
MANAGE INTHETAILS
Probably
doesn’t
matter
Awesomely Early
Horrifically late
THINK RESILIENCE
NOT ROBUSTNESS
Which means you focus the contract on what
you’re going to do when things go wrong
CHANGETHE LANGUAGE
• The language we use day to day influences the way we think and act
• Compare:
• “The Current Hypothesised Implementation is” to “The System
Shall”
• Talking about “opinions” instead of “bugs”
KEEPTHE FOCUS ONTHE GOAL
And off the Sprints
(and don’t even mentionVelocity)
PROVIDE EXEMPLARS
Story Maps and Impact Mapping are your friends
ENCOURAGE OWNERSHIP
• Regular Reviews are not enough
• Clients need to regularly accept as
their own the software that the
supplier has built
• We value something far more highly
when we perceive ownership
(Endowment Effect)
FOCUS ON WHATYOU HAVE
NOW
Not just where you’re going
DON’T PUSH IT
• Not everybody is ready or able
• Not every software problem is complex
ITERATETOWARDS AGILITY
• Get clients used to being more involved
• And you being more involved with them
• Avoid Sprint “Failure” penalties
• Start with the introduction of re-ordering
• Then move to substitution
ASKYOURSELVES
And your customers
WHEN DOYOU WANTTO BE
HAPPIEST?
• At the moment the contract is signed?
OR
• When the Software goes into production?
SUBSTITUTE FEELING IN
CONTROL
For being in Control
WHICH REDUCESYOUR FEAR
OTHERWISE…
FEAR LEADSTO ANGER
ANGER LEADS
TO HATE
HATE LEADSTO
WATERFALL
info@lasting-benefits.com

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