Agent-based modeling and marketSim can help brands and marketers build strategic and tactical marketing plans to drive more revenue, profit, brand and share.
All the functions of an organization are influenced by various internal and external factors such as organizational culture, structure, assets, finances, management, climate, and the business environment which includes economic, technological, political, competitive and legal conditions. The political environment consists of government actions that can affect companies on local, regional, national or international levels through regulations and policies. Businesses must pay close attention to the political landscape to understand how decisions will impact their operations.
Meetings involve gathering people together for important work or tasks within an appropriate timeframe. There are different types of meetings like status update meetings, information sharing meetings, decision making meetings, and problem solving meetings. Meetings are a democratic process that allow for participative management and help with coordination. They provide a way to convey information to large groups, improve decisions by considering multiple perspectives, and have other advantages like formulating policies. Meetings provide benefits by allowing collaborative work between parties on important matters.
Доклад. Адам Ховелл. Киев. Lost&Found bar: "Niche market"RestoPraktiki
1) This document discusses the niche cocktail bar market in Kyiv, Ukraine, focusing on one bar in particular called Lost & Found.
2) Lost & Found has been very successful with its focus on high-quality cocktails and a cozy, home-like atmosphere without other distractions like food or music.
3) The document provides some lessons for running a successful niche bar, including having a clear story and investing in employees to create the right atmosphere and retain talent.
This document discusses three main economic systems: capitalist, communist, and mixed. It provides details on each: capitalist systems emphasize private ownership and free enterprise; communist systems involve government control over resources and income; and mixed systems combine public and private aspects to provide benefits to citizens equitably. Examples are given of countries that follow each system. The limitations of communist systems are outlined as reducing freedom of choice, limiting foreign investment, and failing to achieve significant growth. Mixed systems aim to develop the public sector, enact land reforms, regulate wealth and investment, and promote self-reliance.
Economic environment PPT ON INDIAN BUSINESS ENVIROANMENT MBABabasab Patil
This document discusses economic development and the economic environment in India. It begins by defining key economic terms like economic growth, development, and the three sectors of an economy. It then outlines some of the major issues facing India's development like low per capita income, high poverty rates, unemployment, and economic inequalities. Some of the determinants of development discussed include capital formation, population growth, and building human capital. The document also provides an overview of India's economy as a developing one, looking at the contributions and growth of the primary, secondary, and tertiary sectors over time as well as some objectives of India's 11th five-year plan.
The document discusses the economic environment and its impact on business. It defines the economic environment as factors such as economic conditions, economic system, policies, and international economic factors that influence business operations. It describes the primary, secondary, tertiary and quaternary stages of economic activity and how environmental factors like economic, social, political, technological, and demographic conditions affect businesses.
The document discusses the micro-environment that affects firms. It includes customers, suppliers, marketing intermediaries, competitors, and publics. The micro-environment includes factors closest to the firm that it can influence. It discusses the different types of customers and markets firms operate in as well as the importance of suppliers and conducting competitor analysis. It also outlines the various marketing intermediaries that help firms promote, sell, and distribute goods, and defines publics as groups interested in or impacted by an organization.
All the functions of an organization are influenced by various internal and external factors such as organizational culture, structure, assets, finances, management, climate, and the business environment which includes economic, technological, political, competitive and legal conditions. The political environment consists of government actions that can affect companies on local, regional, national or international levels through regulations and policies. Businesses must pay close attention to the political landscape to understand how decisions will impact their operations.
Meetings involve gathering people together for important work or tasks within an appropriate timeframe. There are different types of meetings like status update meetings, information sharing meetings, decision making meetings, and problem solving meetings. Meetings are a democratic process that allow for participative management and help with coordination. They provide a way to convey information to large groups, improve decisions by considering multiple perspectives, and have other advantages like formulating policies. Meetings provide benefits by allowing collaborative work between parties on important matters.
Доклад. Адам Ховелл. Киев. Lost&Found bar: "Niche market"RestoPraktiki
1) This document discusses the niche cocktail bar market in Kyiv, Ukraine, focusing on one bar in particular called Lost & Found.
2) Lost & Found has been very successful with its focus on high-quality cocktails and a cozy, home-like atmosphere without other distractions like food or music.
3) The document provides some lessons for running a successful niche bar, including having a clear story and investing in employees to create the right atmosphere and retain talent.
This document discusses three main economic systems: capitalist, communist, and mixed. It provides details on each: capitalist systems emphasize private ownership and free enterprise; communist systems involve government control over resources and income; and mixed systems combine public and private aspects to provide benefits to citizens equitably. Examples are given of countries that follow each system. The limitations of communist systems are outlined as reducing freedom of choice, limiting foreign investment, and failing to achieve significant growth. Mixed systems aim to develop the public sector, enact land reforms, regulate wealth and investment, and promote self-reliance.
Economic environment PPT ON INDIAN BUSINESS ENVIROANMENT MBABabasab Patil
This document discusses economic development and the economic environment in India. It begins by defining key economic terms like economic growth, development, and the three sectors of an economy. It then outlines some of the major issues facing India's development like low per capita income, high poverty rates, unemployment, and economic inequalities. Some of the determinants of development discussed include capital formation, population growth, and building human capital. The document also provides an overview of India's economy as a developing one, looking at the contributions and growth of the primary, secondary, and tertiary sectors over time as well as some objectives of India's 11th five-year plan.
The document discusses the economic environment and its impact on business. It defines the economic environment as factors such as economic conditions, economic system, policies, and international economic factors that influence business operations. It describes the primary, secondary, tertiary and quaternary stages of economic activity and how environmental factors like economic, social, political, technological, and demographic conditions affect businesses.
The document discusses the micro-environment that affects firms. It includes customers, suppliers, marketing intermediaries, competitors, and publics. The micro-environment includes factors closest to the firm that it can influence. It discusses the different types of customers and markets firms operate in as well as the importance of suppliers and conducting competitor analysis. It also outlines the various marketing intermediaries that help firms promote, sell, and distribute goods, and defines publics as groups interested in or impacted by an organization.
This document outlines the steps and timelines involved in a typical MarketSim modeling project. It begins with an initial kick-off and data gathering phase that takes 1-3 weeks. Then 4-5 weeks are spent on model development and calibration. Preliminary results are presented after 1 day. Recommendations are developed over 1-n weeks depending on complexity. Results and a second training session are delivered after 1/2 day. A 4-week cycle is established for ongoing data updates and projected results. Typical model accuracy is 5% error at the brand level and 10% at the SKU level. Case studies demonstrate how MarketSim can be used to optimize pricing, distribution, and marketing mix to increase profit margins.
A list of the top marketing innovations that have changed the marketing scene forever. The list includes top marketers, marketing concepts, and many more great concepts.
As a marker, it’s intimidating when your CEO asks you “Every other department can measure their effectiveness, what can we do to measure the marketing department’s effectiveness?” What would your response be?
Marketing and driving Brand ROI is a must for any company. How can companies accomplish growth in both areas? Marketing metrics! Companies must select what measurement metric is best and understand their marketing if they hope to grow. What are the 5 dimensions of the future of metrics? See our list here: http://ow.ly/DswOy #BrandROI
Understanding consumer behavior is a daunting and never ending task for all marketers. However, is it because consumer behavior is changing, or the media channels which marketers use to reach consumers? How do marketers stay ahead of the curve to guarantee continuous success? See full blog: http://ow.ly/CyA2r
The document outlines the three phases of a successful product launch: the Brain Phase (pre-launch planning), the Work Like Crazy Phase (the first 6-12 months on shelves requiring fast adjustments), and the Love it or Leave it Phase (determining if the product is a success, marginal success, or failure within 12 months). It emphasizes the importance of understanding consumer behavior through modeling to plan effectively for all phases and ensure products meet or exceed expectations.
Are consumers making different purchases because they use their tablets, phones, PCs and the Internet or are they making the same decisions? They’re just coming to the same conclusion using different pre-purchase information gathering and decision-making pathways?
Look-Alike Modeling assists marketers in dialing in their desired audience and increase there ROMI. This is a brief overlook of how to effectively use Look-Alike Modeling to increase your ROMI.
Fox has found a new way to present commercials during American Idol by showing viewer behind-the-scenes footage and logos during ad breaks. This gives viewers a more intimate viewing experience and reasons to stay on the channel rather than change it. If successful, it could transform returns on investment for commercials during live broadcasts and increase advertiser demand to run ads during the show. The innovation may need to expand to recorded series in the future.
A study predicted that 80% of Facebook's user base will abandon the site. While losing users would be bad, losing engagement would be worse. Facebook has taken steps to keep users engaged by adding entertainment features and acquiring Instagram and WhatsApp. However, the question remains if Facebook can continue driving engagement and increasing time on the site in order to maintain advertising revenue and bring back disengaged users.
Presentation for #Socon11 on the ROI of Social Media . The session was titled:
ROI of Social Media – how to measure the right things to drive your marketing strategies
#ROISM
The document discusses 6 steps to improve return on marketing investment (ROMI):
1) Get marketing costs accounted for by tracking costs of each activity and assigning direct/indirect costs.
2) Understand consumers by tracking how they make purchase decisions, consume products, and what metrics to measure.
3) Track interim and point-of-sale results and compare to competitor actions.
4) Choose appropriate analytical tools like statistical modeling to connect marketing inputs to outputs.
5) Question results but act on insights by testing conclusions and controlling for other factors.
6) Look for areas to improve data and make better decisions through iterative learning.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
This document outlines the steps and timelines involved in a typical MarketSim modeling project. It begins with an initial kick-off and data gathering phase that takes 1-3 weeks. Then 4-5 weeks are spent on model development and calibration. Preliminary results are presented after 1 day. Recommendations are developed over 1-n weeks depending on complexity. Results and a second training session are delivered after 1/2 day. A 4-week cycle is established for ongoing data updates and projected results. Typical model accuracy is 5% error at the brand level and 10% at the SKU level. Case studies demonstrate how MarketSim can be used to optimize pricing, distribution, and marketing mix to increase profit margins.
A list of the top marketing innovations that have changed the marketing scene forever. The list includes top marketers, marketing concepts, and many more great concepts.
As a marker, it’s intimidating when your CEO asks you “Every other department can measure their effectiveness, what can we do to measure the marketing department’s effectiveness?” What would your response be?
Marketing and driving Brand ROI is a must for any company. How can companies accomplish growth in both areas? Marketing metrics! Companies must select what measurement metric is best and understand their marketing if they hope to grow. What are the 5 dimensions of the future of metrics? See our list here: http://ow.ly/DswOy #BrandROI
Understanding consumer behavior is a daunting and never ending task for all marketers. However, is it because consumer behavior is changing, or the media channels which marketers use to reach consumers? How do marketers stay ahead of the curve to guarantee continuous success? See full blog: http://ow.ly/CyA2r
The document outlines the three phases of a successful product launch: the Brain Phase (pre-launch planning), the Work Like Crazy Phase (the first 6-12 months on shelves requiring fast adjustments), and the Love it or Leave it Phase (determining if the product is a success, marginal success, or failure within 12 months). It emphasizes the importance of understanding consumer behavior through modeling to plan effectively for all phases and ensure products meet or exceed expectations.
Are consumers making different purchases because they use their tablets, phones, PCs and the Internet or are they making the same decisions? They’re just coming to the same conclusion using different pre-purchase information gathering and decision-making pathways?
Look-Alike Modeling assists marketers in dialing in their desired audience and increase there ROMI. This is a brief overlook of how to effectively use Look-Alike Modeling to increase your ROMI.
Fox has found a new way to present commercials during American Idol by showing viewer behind-the-scenes footage and logos during ad breaks. This gives viewers a more intimate viewing experience and reasons to stay on the channel rather than change it. If successful, it could transform returns on investment for commercials during live broadcasts and increase advertiser demand to run ads during the show. The innovation may need to expand to recorded series in the future.
A study predicted that 80% of Facebook's user base will abandon the site. While losing users would be bad, losing engagement would be worse. Facebook has taken steps to keep users engaged by adding entertainment features and acquiring Instagram and WhatsApp. However, the question remains if Facebook can continue driving engagement and increasing time on the site in order to maintain advertising revenue and bring back disengaged users.
Presentation for #Socon11 on the ROI of Social Media . The session was titled:
ROI of Social Media – how to measure the right things to drive your marketing strategies
#ROISM
The document discusses 6 steps to improve return on marketing investment (ROMI):
1) Get marketing costs accounted for by tracking costs of each activity and assigning direct/indirect costs.
2) Understand consumers by tracking how they make purchase decisions, consume products, and what metrics to measure.
3) Track interim and point-of-sale results and compare to competitor actions.
4) Choose appropriate analytical tools like statistical modeling to connect marketing inputs to outputs.
5) Question results but act on insights by testing conclusions and controlling for other factors.
6) Look for areas to improve data and make better decisions through iterative learning.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
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High-Quality IPTV Monthly Subscription for $15advik4387
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
6. Launch new products
Build strategic marketing plans
Improve mix and flighting
Deliver more
revenue, profit,
6
brand & share
7. ProRelevant
+1 404-816-4344, Atlanta, USA
+65 9185-6443, Singapore
www.ProRelevant.com
Strategic decision-making support Global experience
• Drive long term strategic change in North America Sri Lanka
marketing decision-making
Russia Singapore
methods
Malaysia Japan
• Provide training to over 2,000
senior marketers, globally Hong Kong Morocco
• Build consumer centric software Vietnam Indonesia
(MarketSim) Kenya Tanzania
7
Editor's Notes
sorry for late reply, on the b2b agenda, companies we have in the audience are from;- IT Services (outsourcing, system development, implementation) (DK)- Telco – networks (FI)- Pulp & paper (FI)- Forklifts + services (FI)- IT (Software + outsourcing) (FI)- Marine & powerplantengines + services (FI) As it seems, still 90% of companieswillbe from various b2c areas so the focusshouldbethere, businesses cover e.g.- food- dairy- telco - handsets- telco - operator- travel- retail food- retail hardware- transport- insurance- brewery- banking