The document prompts a discussion on the significance of components within the merchandise management process based on recent readings. It encourages reflection on their importance and justification for the choice made. The reference material is from Kunz's book on merchandising principles.

1. After reflecting on this week’s overview and textbook reading,
discuss which of the components of the merchandise
management process are the most important. Explain your
choice.
Kunz, G. I. (2010).
Merchandising: Theory, principles, and practice
. New York, NY: Fairchild Books.