Africa in Me is a global branding campaign that aims to showcase the continent to the world to make AIESEC in Africa the first choice destination for internships globally.

1. Youth Active Contribution
Program
Powered by AIESEC in Africa

2. Youth Active Contribution Program
Definition:
It’s an umbrella program run by AIESEC in Africa that
aims to positively impact and develop a massive amount
of young people, especially African youth, by offering
them a platform of projects and activities that impacts
specific areas on the society, for a sustainable
development of African continent.

3. 1. Health
Improvement
2. Education
3. Youth
Leadership
AIESEC in Africa
4. Youth
Employment
Active Contribution Towards…
“Africa in Me” Branding Campaign
5. Area of
Impact #5

4. My Africa . Your Africa . Our Africa
An opportunity to embrace Africa with heart wide
open and a hands on attitude!

6. African in Me Description
Africa in Me is a global branding campaign that aims to
showcase the continent to the world to make AIESEC in
Africa the first choice destination for internships globally.
Africa in Me is based around an online
portal, africainme.org, as well as a set of activities
designed to engage incoming EPs during their stay in
different countries in Africa and allow them to explore
African culture as well as document their experience for
their origin LC, while showcasing on africainme.org.

7. African in Me purpose
• Rebrand Africa
• Clear stereotypes and misconceptions about Africa
• Promote African cultures
• Create unique experiences for young people
• Promote Africa as a first choice destination for
internships in the AIESEC network
• Having an holistic impact on Africa and reach out to
more African communities

8. It’s an XP that enriches your volunteer or
professional internship in Africa with a set of
extremely exciting activities.

9. Africa in Me activities - Our HANDS-ON XP
ePIC Moments
“Powerful African stories captured in images”
ESSENSE
“Sensing the essence of Africa”
Untold Africa
“Stories to Inspire”
Active Joy
“Playing for a purpose”

10. What happens now
• MCPs Summit: Presentation to MCPs, Gather inputs
and feedback
• April – May: Countries/Sub-regions selection for
prototypes
• April – May: Consolidation and materials creation
• June: Release of materials to the network and
education webinars
• IC 2012: Education to MCs, establishment of
partnerships with other regions and fully
implementation

11. Thank you