Legal experts and regulators map out the legal minefields of affiliate marketing providing critical updates on advertising and online marketing law plus FTC and state enforcement actions.
Online Content Marketing - American Markteing Association PhoenixAnthony Kirlew
The document discusses various types of online content marketing strategies. It covers web content like copywriting, blogging, and viral content. It also discusses social media strategies on platforms like LinkedIn, Google+, Facebook, and Twitter. Additionally, it discusses using video marketing on YouTube and content marketing through press and media relations. The overall document provides an overview of different online content marketing tactics and opportunities.
This document discusses different metaphors used to describe the learning paradigm at Olivet College and Bailey Scholars program at Michigan State University. It lists various projects and activities conducted by students and faculty at these institutions. These include nature trail restoration, clean-up projects, community service activities, and classroom learning. The document examines the range of metaphors used and themes that emerge from them, such as journey, teamwork, and learning community.
2nd Concept for Diploma Thesis: The Impact of Source Identification on the Ev...Andreas Mahringer
The document provides a concept for a diploma thesis in marketing that will examine the impact of source identification on the evaluation of consumer-generated advertising. The thesis will test hypotheses about how source credibility and perceived similarity affect attitudes toward ads and brands. It outlines the introduction, literature review on key topics like user-generated content and the source effect, proposed research questions and hypotheses, and planned research methodology using a 2x2 between-subjects design.
This document is a master's thesis that aims to identify factors influencing Generation Y Thai consumers' purchase of luxury cars. Specifically, it seeks to suggest effective strategies for Volvo to increase sales among this group in Thailand. The thesis uses a quantitative survey method to examine perceptions of luxury cars regarding demographic factors, social influence, personal values, brand identity, and country of origin. Preliminary findings indicate demographic indicators like gender, occupation, and income significantly impact buying decisions. Personal values like materialism and brand identity also influence purchases. The thesis aims to provide recommendations to help Volvo better target Generation Y consumers in Thailand.
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This thesis evaluates classification and ensemble algorithms for predicting customer response to marketing in the Portuguese banking sector. It analyzes a public dataset containing over 45,000 instances described by 17 attributes. Performance is assessed using metrics like AUC, F1 score, precision, and recall. Experiments show that a random forest ensemble achieves an AUC of 0.893, outperforming logistic regression and decision trees. Further, balancing the dataset improves all algorithm performance, with random forests achieving an AUC of 0.742 on balanced data. The thesis concludes that ensembles do not clearly outperform single algorithms for this task. Key predictive attributes are identified as duration, previous campaign outcome, month, and contact information.
Legal experts and regulators map out the legal minefields of affiliate marketing providing critical updates on advertising and online marketing law plus FTC and state enforcement actions.
Online Content Marketing - American Markteing Association PhoenixAnthony Kirlew
The document discusses various types of online content marketing strategies. It covers web content like copywriting, blogging, and viral content. It also discusses social media strategies on platforms like LinkedIn, Google+, Facebook, and Twitter. Additionally, it discusses using video marketing on YouTube and content marketing through press and media relations. The overall document provides an overview of different online content marketing tactics and opportunities.
This document discusses different metaphors used to describe the learning paradigm at Olivet College and Bailey Scholars program at Michigan State University. It lists various projects and activities conducted by students and faculty at these institutions. These include nature trail restoration, clean-up projects, community service activities, and classroom learning. The document examines the range of metaphors used and themes that emerge from them, such as journey, teamwork, and learning community.
2nd Concept for Diploma Thesis: The Impact of Source Identification on the Ev...Andreas Mahringer
The document provides a concept for a diploma thesis in marketing that will examine the impact of source identification on the evaluation of consumer-generated advertising. The thesis will test hypotheses about how source credibility and perceived similarity affect attitudes toward ads and brands. It outlines the introduction, literature review on key topics like user-generated content and the source effect, proposed research questions and hypotheses, and planned research methodology using a 2x2 between-subjects design.
This document is a master's thesis that aims to identify factors influencing Generation Y Thai consumers' purchase of luxury cars. Specifically, it seeks to suggest effective strategies for Volvo to increase sales among this group in Thailand. The thesis uses a quantitative survey method to examine perceptions of luxury cars regarding demographic factors, social influence, personal values, brand identity, and country of origin. Preliminary findings indicate demographic indicators like gender, occupation, and income significantly impact buying decisions. Personal values like materialism and brand identity also influence purchases. The thesis aims to provide recommendations to help Volvo better target Generation Y consumers in Thailand.
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This thesis evaluates classification and ensemble algorithms for predicting customer response to marketing in the Portuguese banking sector. It analyzes a public dataset containing over 45,000 instances described by 17 attributes. Performance is assessed using metrics like AUC, F1 score, precision, and recall. Experiments show that a random forest ensemble achieves an AUC of 0.893, outperforming logistic regression and decision trees. Further, balancing the dataset improves all algorithm performance, with random forests achieving an AUC of 0.742 on balanced data. The thesis concludes that ensembles do not clearly outperform single algorithms for this task. Key predictive attributes are identified as duration, previous campaign outcome, month, and contact information.
This thesis provides a study of the marketing activities of Bashundhara Group, specifically their paper products division, Bashundhara Paper Mills Limited (BPML). The thesis consists of 7 chapters that analyze BPML's products, pricing, placement, and promotion strategies. It also examines BPML's position in the Bangladeshi market, identifies strengths and weaknesses through SWOT analysis, and presents findings from a customer survey on perceptions of BPML's paper products. The objective of the thesis is to help BPML identify issues and make improvements by considering customer opinions and feedback.
Dissertation Relationship Marketing in Health Care IndustryDissertationFirst
This dissertation examines relationship marketing in the healthcare industry through a case study of Kokilaben Dhirubhai Ambani Hospital in Mumbai, India. The 21,000 word document includes a literature review on relationship marketing concepts and their application in healthcare. It then outlines the research methodology used, which involved collecting primary data through questionnaires. The findings from 50 respondent questionnaires are then analyzed thematically and quantitatively. Key findings indicate that relationship marketing goals are well-aligned with patient satisfaction, and current strategies are effective but could be improved. The conclusion provides recommendations for enhancing relationship marketing at the hospital to better compete in the healthcare field.
An outlook on my final dissertation for the MA degree in Publishing, January 2014.
The essay I wrote was focused on the effectiveness of social media marketing for the promotion of books printed by indipendent publishing houses.
Interpretive paradigm presentation by vicky & savithirisykeshea
This document provides an overview of the interpretive research paradigm, including its key assumptions, origins, methods, and evolution. It discusses interpretivism's focus on understanding meaning and interpretation through socially constructed realities. The document outlines interpretivism's ontology of multiple subjective realities and epistemology of dynamic, context-dependent meanings. It also summarizes common interpretive research methods like interviews and observations. Finally, it notes some challenges of interpretive research and criteria for evaluating interpretive studies.
This document is a master's thesis that examines the impact of customer relationship marketing strategies on market performance among Iranian telecommunication service providers. The thesis involved collecting data from 105 telecommunication managers in Iran to understand the relationship between attraction activities, loyalty programs (bonus programs, contact, customer satisfaction, complaint handling), and market performance measures (market position, customer perception, customer loyalty). The hypotheses were evaluated using partial least squares structural equation modeling. The findings suggest that loyalty and interaction programs have a greater impact on market performance than service quality alone, particularly on market position. Attraction activities have a greater impact on customer perception, while bonus programs and customer satisfaction are more strongly associated with customer loyalty.
Final Thesis: How to integrate NFC in a Mobile Marketing Strategy? William Belle
Final Thesis: How to integrate NFC in a Mobile Marketing Strategy?
William BELLE - Euromed Management - Kedge Business School
This thesis will talk about how the relationship between brand and customer is going to be in the next 5 years. With Near-field communication’s rolling out our daily life will change, indeed NFC can be used for many situations such as: Payment, Bank, Access, Retail, Health, Tag Reading just to name a few. NFC is a mobile marketing tool which:
- Can develop a company’s brand by creating a customer relationship with the mobile devices
- Acquisition of new customers and development of customer loyalty
- Generate income
The main issue today is how to implement this technology?
Let’s start now with a short overview about Mobile Marketing trends that have come into view in the last 5 years. We will then focus on how NFC can create an added value to these trends.
This document discusses Unilever's changing branding strategy in response to challenges from private labels and a declining market. Unilever is moving from promoting individual product brands to endorsing product brands with its corporate brand ("Unilever") in advertisements and commercials. It is also planning corporate advertisements highlighting its CSR initiatives to strengthen relationships and enhance its reputation. The document reviews literature on associative network theory, which suggests that positive corporate associations can transfer to improve perceptions of product brands. An experiment is proposed to measure how making the corporate brand visible and communicating CSR associations impacts evaluations of Unilever product brands, and whether these effects are moderated by consumers' prior brand knowledge. The results are expected to provide insights into the effectiveness of
Master thesis. The impact of online video in marketing and communication stra...Maurici Carbó
Master thesis: The impact of online video in marketing and communication strategies of tourism and travel companies.
Master’s in Tourism Management and Planning. University of Girona. Catalonia. Spain.
Maurici Carbó
Masters Thesis New York University: Mobile Digital Marketing & Future of Hote...Charisma Glassman
The Maters Thesis is an in-depth study on the latest trends on mobile advertising and digital strategy. It also talks about application on hospitality industry where brand and customer loyalty can be increased through mobile websites and apps rather than just losing profits to online travel agents such as priceline etc.
This thesis examines the relationship between strategic marketing and business performance, and how this relationship is moderated by country-specific factors. The thesis aims to identify which types of strategic marketing most positively impact company financial performance in different business environments. Survey data from over 5,600 companies in 13 countries is analyzed. Statistical analysis, including structural equation modeling, is used to test hypotheses derived from literature. The results provide insights into how strategic marketing effectiveness varies between countries and industry groups.
New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave.
1. Moments Matter
2. Connected Consumer
3. Owned Audiences
4. Collaborative Economy
5. Humanizing Automation
This document summarizes a marketing thesis that examined the effectiveness of 15-second and 30-second television advertisements. A survey was conducted of 100 respondents to measure factors like ad recall, what makes ads likable or dislikeable, and the suitability of different ad lengths for various purposes. The results showed that storylines, humor and emotional appeal were the most important factors for ad effectiveness. Shorter ads were better suited for promotions while longer ads were better for new brand or product launches. Overall, the thesis concluded that ads can be effective if they use the right format, content and duration for the given context and objectives.
Internet Marketing Proposal & SEO/Search Engine Rank Report KJ Proweb
Here an example of a comprehensive Internet marketing proposal and search engine rank report (SERP) that I produced for K-1 Global Holdings, LTD.
K-1 is the world' premier professional kickboxing promotion. Established in 1993, K-1 tournaments have been held in 48 countries and broadcast via live-stream in 138 nations worldwide.
Over 4.5 million fans of combat sports have purchased tickets to witness a live K-1 event. K-1 tournaments have been televised on ESPN Sports, HDNet in the USA, SpikeTV, Fuji TV Japan, EuroSports and numerous other networks. [All content shown herein and in this document was authored by Kevin James].
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb's 2017-2021 strategic plan outlines goals to become the world leader in the internet-based accommodation industry. Key strategies include related diversification through acquiring hotels in Morocco and Egypt, product development such as a "from home to home" package utilizing partnerships, market penetration in existing markets through marketing, and market development in Middle East and Africa. One-year objectives are to develop new hotel acquisition plans, finalize a partnership with Uber, increase market growth and shares, enhance customer programs, and develop cultural/environmental initiatives. The plan aims to realize the vision through aggressive growth and adapting offerings to new markets and cultures.
This document discusses Airbnb and its impact on the hotel industry. It begins by defining the sharing economy and how Airbnb fits within that trend. It then summarizes Airbnb's business model, rapid growth, and key reasons for its success, which include meeting consumer needs for value, personalization, and empowerment. The document also outlines some of the challenges Airbnb faces, such as regulation and competition from sites focused on luxury rentals, family travel, or hotel services. In conclusion, while Airbnb is disruptive to the hotel industry, hotels are working to address consumer trends and fight back with enhanced loyalty programs and personalized offers.
Business management dissertation sample for mba students by dissertation-serv...Dissertation Services
This document provides an overview of business management techniques and their role in increasing organizational productivity and efficiency. It discusses management functions like planning, organizing, leading, and controlling. It also examines management styles such as participative management. The document reviews models of productivity and ways to improve productivity. It proposes using a qualitative case study approach to analyze management techniques implemented by retailers like Tesco, Asda, and Sainsbury's in the UK. The goal is to determine which techniques best increase productivity and whether theoretical models are effectively implemented in organizations.
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
This thesis provides a study of the marketing activities of Bashundhara Group, specifically their paper products division, Bashundhara Paper Mills Limited (BPML). The thesis consists of 7 chapters that analyze BPML's products, pricing, placement, and promotion strategies. It also examines BPML's position in the Bangladeshi market, identifies strengths and weaknesses through SWOT analysis, and presents findings from a customer survey on perceptions of BPML's paper products. The objective of the thesis is to help BPML identify issues and make improvements by considering customer opinions and feedback.
Dissertation Relationship Marketing in Health Care IndustryDissertationFirst
This dissertation examines relationship marketing in the healthcare industry through a case study of Kokilaben Dhirubhai Ambani Hospital in Mumbai, India. The 21,000 word document includes a literature review on relationship marketing concepts and their application in healthcare. It then outlines the research methodology used, which involved collecting primary data through questionnaires. The findings from 50 respondent questionnaires are then analyzed thematically and quantitatively. Key findings indicate that relationship marketing goals are well-aligned with patient satisfaction, and current strategies are effective but could be improved. The conclusion provides recommendations for enhancing relationship marketing at the hospital to better compete in the healthcare field.
An outlook on my final dissertation for the MA degree in Publishing, January 2014.
The essay I wrote was focused on the effectiveness of social media marketing for the promotion of books printed by indipendent publishing houses.
Interpretive paradigm presentation by vicky & savithirisykeshea
This document provides an overview of the interpretive research paradigm, including its key assumptions, origins, methods, and evolution. It discusses interpretivism's focus on understanding meaning and interpretation through socially constructed realities. The document outlines interpretivism's ontology of multiple subjective realities and epistemology of dynamic, context-dependent meanings. It also summarizes common interpretive research methods like interviews and observations. Finally, it notes some challenges of interpretive research and criteria for evaluating interpretive studies.
This document is a master's thesis that examines the impact of customer relationship marketing strategies on market performance among Iranian telecommunication service providers. The thesis involved collecting data from 105 telecommunication managers in Iran to understand the relationship between attraction activities, loyalty programs (bonus programs, contact, customer satisfaction, complaint handling), and market performance measures (market position, customer perception, customer loyalty). The hypotheses were evaluated using partial least squares structural equation modeling. The findings suggest that loyalty and interaction programs have a greater impact on market performance than service quality alone, particularly on market position. Attraction activities have a greater impact on customer perception, while bonus programs and customer satisfaction are more strongly associated with customer loyalty.
Final Thesis: How to integrate NFC in a Mobile Marketing Strategy? William Belle
Final Thesis: How to integrate NFC in a Mobile Marketing Strategy?
William BELLE - Euromed Management - Kedge Business School
This thesis will talk about how the relationship between brand and customer is going to be in the next 5 years. With Near-field communication’s rolling out our daily life will change, indeed NFC can be used for many situations such as: Payment, Bank, Access, Retail, Health, Tag Reading just to name a few. NFC is a mobile marketing tool which:
- Can develop a company’s brand by creating a customer relationship with the mobile devices
- Acquisition of new customers and development of customer loyalty
- Generate income
The main issue today is how to implement this technology?
Let’s start now with a short overview about Mobile Marketing trends that have come into view in the last 5 years. We will then focus on how NFC can create an added value to these trends.
This document discusses Unilever's changing branding strategy in response to challenges from private labels and a declining market. Unilever is moving from promoting individual product brands to endorsing product brands with its corporate brand ("Unilever") in advertisements and commercials. It is also planning corporate advertisements highlighting its CSR initiatives to strengthen relationships and enhance its reputation. The document reviews literature on associative network theory, which suggests that positive corporate associations can transfer to improve perceptions of product brands. An experiment is proposed to measure how making the corporate brand visible and communicating CSR associations impacts evaluations of Unilever product brands, and whether these effects are moderated by consumers' prior brand knowledge. The results are expected to provide insights into the effectiveness of
Master thesis. The impact of online video in marketing and communication stra...Maurici Carbó
Master thesis: The impact of online video in marketing and communication strategies of tourism and travel companies.
Master’s in Tourism Management and Planning. University of Girona. Catalonia. Spain.
Maurici Carbó
Masters Thesis New York University: Mobile Digital Marketing & Future of Hote...Charisma Glassman
The Maters Thesis is an in-depth study on the latest trends on mobile advertising and digital strategy. It also talks about application on hospitality industry where brand and customer loyalty can be increased through mobile websites and apps rather than just losing profits to online travel agents such as priceline etc.
This thesis examines the relationship between strategic marketing and business performance, and how this relationship is moderated by country-specific factors. The thesis aims to identify which types of strategic marketing most positively impact company financial performance in different business environments. Survey data from over 5,600 companies in 13 countries is analyzed. Statistical analysis, including structural equation modeling, is used to test hypotheses derived from literature. The results provide insights into how strategic marketing effectiveness varies between countries and industry groups.
New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave.
1. Moments Matter
2. Connected Consumer
3. Owned Audiences
4. Collaborative Economy
5. Humanizing Automation
This document summarizes a marketing thesis that examined the effectiveness of 15-second and 30-second television advertisements. A survey was conducted of 100 respondents to measure factors like ad recall, what makes ads likable or dislikeable, and the suitability of different ad lengths for various purposes. The results showed that storylines, humor and emotional appeal were the most important factors for ad effectiveness. Shorter ads were better suited for promotions while longer ads were better for new brand or product launches. Overall, the thesis concluded that ads can be effective if they use the right format, content and duration for the given context and objectives.
Internet Marketing Proposal & SEO/Search Engine Rank Report KJ Proweb
Here an example of a comprehensive Internet marketing proposal and search engine rank report (SERP) that I produced for K-1 Global Holdings, LTD.
K-1 is the world' premier professional kickboxing promotion. Established in 1993, K-1 tournaments have been held in 48 countries and broadcast via live-stream in 138 nations worldwide.
Over 4.5 million fans of combat sports have purchased tickets to witness a live K-1 event. K-1 tournaments have been televised on ESPN Sports, HDNet in the USA, SpikeTV, Fuji TV Japan, EuroSports and numerous other networks. [All content shown herein and in this document was authored by Kevin James].
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb's 2017-2021 strategic plan outlines goals to become the world leader in the internet-based accommodation industry. Key strategies include related diversification through acquiring hotels in Morocco and Egypt, product development such as a "from home to home" package utilizing partnerships, market penetration in existing markets through marketing, and market development in Middle East and Africa. One-year objectives are to develop new hotel acquisition plans, finalize a partnership with Uber, increase market growth and shares, enhance customer programs, and develop cultural/environmental initiatives. The plan aims to realize the vision through aggressive growth and adapting offerings to new markets and cultures.
This document discusses Airbnb and its impact on the hotel industry. It begins by defining the sharing economy and how Airbnb fits within that trend. It then summarizes Airbnb's business model, rapid growth, and key reasons for its success, which include meeting consumer needs for value, personalization, and empowerment. The document also outlines some of the challenges Airbnb faces, such as regulation and competition from sites focused on luxury rentals, family travel, or hotel services. In conclusion, while Airbnb is disruptive to the hotel industry, hotels are working to address consumer trends and fight back with enhanced loyalty programs and personalized offers.
Business management dissertation sample for mba students by dissertation-serv...Dissertation Services
This document provides an overview of business management techniques and their role in increasing organizational productivity and efficiency. It discusses management functions like planning, organizing, leading, and controlling. It also examines management styles such as participative management. The document reviews models of productivity and ways to improve productivity. It proposes using a qualitative case study approach to analyze management techniques implemented by retailers like Tesco, Asda, and Sainsbury's in the UK. The goal is to determine which techniques best increase productivity and whether theoretical models are effectively implemented in organizations.
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
1. Affiliate marketing:
is it a good way to increase profits?
Università degli Studi di Bari Aldo Moro
Facoltà di Economia
Corso di Laurea in Economia e Commercio
Anno Accademico 2011-2012
2. Introduction
• Nowadays almost 30% of the world’s
population has Internet access: around 2
billion people
• 32 billion hours spent online every month!
(Source: Go-Gulf)
3. Italian Internet users are estimated to be close
to 26 million, with a great growth since 2001
(source: Mclink)
4. Millions of Italian Internet users
30
25
20
15
Millions of users
10
5
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5. • What happens during those billions of hours
spent online every month?
• Who earns money?
6. General info
Definition: affiliate marketing is a type of performance-based
marketing in which a business rewards one or more affiliates for
each visitor or customer brought about by the affiliate’s own
marketing efforts.
The players of affiliate marketing are:
• the merchant, also called “retailer” or “brand”
• the publisher, also known as the affiliate
• the customer.
8. • One of the best ways to earn money online (Robert
Kiyosaki)
• Many hard-working affiliates made a fortune
9. How does affiliate marketing work?
• A company sets-up an affiliate marketing program
• The webmaster signs up to the program as an
affiliate
• The webmaster publishes banners or links
10. • A random visitor clicks on a banner/link
• The company’s web server is programmed so that
the visitor will be sent to the webpage for the
product/service promoted.
11. Short history
Referral William
Amazon
marketing Tobin
• Affiliate marketing nowadays
13. In-house vs outsourced affiliate
programs
Affiliate programs are the means through which
affiliate marketing works
14. What should a company do before
launching an affiliate program?
• Competitor analysis
• Commercials
• Creatives
• Communication
• Campaign analysis
15. Affiliate programs
In-house Outsourced
Direct Use of a
control network
Money saved
on Fast growth
commissions
16. In-house Outsourced
Connections may be limited and finding new affiliates Experienced managers have already estabilished an
might prove to be a challenge extensive network of affiliates
Experienced managers know what works and what
It is risky to hire an unexperienced affiliate manager
does not
This is not a one person job. It requires networking
Estabilished managers will have a team of experts to
and people skills, technical expertise, graphic design
handle all facets of affiliate program management
and newsletter management
Often, program management is a secondary task for The managers focus in on managing an affiliate
in-house managers as other responsibilities take program with few distractions
priority
Many in-house managers have an employee Managers are business owners. Their income is
mentality, requiring direction and permission on even based on performance, giving them incentive to do
the smallest decisions good work
Often the manager acts as one point of contact for
Affiliates need to deal with several affiliate managers
multiple merchants, making it easier for the affiliate
for several different companies
to promote several programs at once
18. Benefits:
• easy and free to join
• all tracking and payments are done by one network
• easy way to get deals with big companies
• wide offer of banners that can be perfectly added to
every website
• chance to check every affiliate program’s record
before applying
19. The main affiliate networks
• Main ones:
Tradedoubler, Zanox, Sprintrade, Netaffiliation
, AffiliateWindow, Webgains, Buy.
• How they earn their transaction fees
20. Tradedoubler: 1,900 advertisers and 138,000
publishers. Yearly gross revenue: 73 million €
Zanox: 4,000 merchants; more than 1 million
publishers. Yearly gross revenue: 77 million €
23. How can a publisher drive traffic to his
website?
• SEM – Search Engine Marketing
• DEM – Direct Email Marketing
• Social media marketing
Statistics Google Analytics
24. Case studies
Case study #1
Client: Hyundai
Affiliate network: Tradedoubler
Reward plan: CPL
Goal: generate 1,000 sign-ups for a newsletter with a
chance to win a €20 fuel voucher
Duration: 5 weeks
Results: 1,156 unique visitors, 1,000 sign-ups
25. Case study #2
Client: Bimbomarket
Affiliate network: Zanox
Reward plan: CPS
Goal: increase sales
Duration: 2009-ongoing
Results: sales increased by 25% during the first weeks;
new customers all around Europe
26. Case study #3
Publisher: Paolo Moro
Affiliate network: Tradedoubler
Duration: 2002-2008
Revenues: €125,369.48
27. Case study #4
Publisher: John Chow
Affiliate networks/programs: several
Duration: 1 year
Revenues: more than $500,000! Currently he earns up
to $40,000 each month with affiliate marketing.