American sitcoms are a rage among the younger generation because of the type of their content showcased and the format gels with the viewers

1. AFFECT OF THE AMERICAN SITCOMS ON THE YOUTH OF TODAY
Ever wished to walk out of your apartment and into a cozy
coffee house where you can hang out with your best friends
or actually share a roof with them? Ever wanted to be
dropped off at school in a limo strutting your way in your
class wearing the most expensive Christian Louboutin
pumps? Well, you are obviously the part of the ‘affected
youth’. “Indian television is way too clichéd to watch. EVER. I mean,
who on earth goes off to sleep wearing full make up, heavy
sarees and jewelry? Plus every serial has the same stuff that
goes on for what seems like centuries. The planning and
plotting, jeez, relax you vamps!” Personally I can relate more to
someone
like Rachel or Monica than a Tulsi or Parvati. Moreover its not
dragged. It gets over before you get bored.” People tend to emulate
their own favorite character, as they relate more to them
. “My friend bought a boyfriend jacket after I saw
Serena wearing it on Gossip girl. Now my wardrobe contains
so many GG inspired clothes” Costume stylist Eric Daman gets to
decide what the Gossip Girl gang gets to wear each week. He recently
stepped out from the background and chatted with WWD (women’s
wear daily).
This is what he had to say on being asked if it’s more
important for characters to look approachable or
aspirational- “It should be a little bit of both. I always make
sure I mix some of the higher-end looks with something
from a less expensive brand. I use stuff from Forever 21 and
H&M all the time. You will always see someone wearing a$5,000 dress
with a pair of Nine West shoes. That is how

2. people dress today anyway.”Fashion labels like ‘Forever 21’, ZARA’ and
‘H&M’ have become a rage over the last six seven
years amongst the urban upper middle class youth in India.
Its not only affecting women in the fashion arena but also the men are
catching up with these trends.
India was (maybe still is) basically a country where the
youth liked to be closed about their feelings or who they are.
The girls acting a little coy/shy/demure for the so-called
society. These days, the younger generation is very open to
each other and have sleepovers. Plus all have a healthy
mixture of boys and girls and it seem like everyone is just
fine with that. Earlier things these were not allowed and a rare sight
This transformation actually happened due to the westernization
Of TV. Sitcoms like F.R.I.E.N.D.S and Seinfeld were the start
to it and then later How I met your mother and gossip girl. I
actually imitate my sleepover parties like Blair.
‘The relationship with parents have also changed, they’ve
become more open towards us and progressive. Earlier
teens would be reluctant to talk about sex with their parents
but now it’s a lot easier to discuss. Though there is a major
negative, we have this constant urge to win an argument
with parents which can sometime get really ugly. Many brands have
been advertised in television series like
90210, where in season one, Dr Pepper was advertised
extensively. Energy drinks like red bull were also promoted.
Coffee houses, which were scantily sprinkled all around the
nation became a hang-out zone. “I
used to watch F.R.I.E.N.D.S and think ‘wow, how cool are
they? They have such coffee houses where they can just sit
and talk! Wish we had a central park here’. A few years later
we had Barista and Café coffee day spread all over the

3. country like some virus. Now, it’s everywhere. Apart from coffee there
was a change in what people eat
too. Breakfasts now contain more of cornflakes and muesli
than aaloo pranthas and lassie. Pancake mixtures and frozen
waffles are readily available in supermarkets. Mc Donalds
also serves pancakes as a part of their breakfast menu. Food
Chains like KFC, Subway, Pizza Hut, and
Dominos have become regular eating out joints.