The document provides an overview of the services provided by an Audience Experience Manager, including event coordination, video production, and online communication services. Specifically, it details the 10 step process for event coordination that involves planning meetings, communications, reserving facilities, scheduling events, managing agendas, executing events, and providing post-event summaries. It also outlines services for video recording and editing, social media consulting, and support for online communication platforms. The role of the Audience Experience Manager is to deliver these services and ensure successful client events and online projects through coordination of resources and partners.

1. Audience Experience Overview
The Bureau

2. Delivery Services
• WebEx Event Management
• TelePresence Video Recording
and Editing
• Web Communication
Deployment
• Survey Production and
Summary Presentation
Communication
Projects
• Event coordination
• Video production
• Web and Social Media
Consultation
Services
• Message delivery
• Web and Social Media
Support
Role of an Audience Experience Manager

3. Event Services
Event Coordination &WebEx Hosting

4. 1) Event requested by AM
2) Host event planning meetings (AM, CD, Client support)
3) Prepare event communications and pre-event survey
4) Reserve necessary facilities (CTV studio, Event Centers, conference and TP rooms)
5) Schedule WebEx Event Center/Meeting Center
6) Engage and coordinate with service partners as needed
7) Manage event agenda (in partnership with AM)
8) Execute/coordinate event
9) Distribute post-event communications and survey
10) Deliver post-event executive summary presentations
Event Process
Cisco TV, Event Center, WebEx
and TP Support
Client Funded
WebEx Hosted by AE
Free to Client

5. Pre-Event Communications & Surveying
Event Coordination / Delivery Services Overview
Awareness Email Verint Survey

6. Host Planning Sessions and Produce Agenda
Event Coordination / Delivery Services Overview
Agenda with Production Details Detailed Timeline

7. • Prep presenters (delivery coaching, A/V check)
• Ensure successful delivery of planned event with service partners
• Timekeeping
• Document event metrics and takeaways for post-event analysis (audience count,
Q&A archive, post-meeting discussions)
Day of Event Support
Event Coordination / Delivery Services Overview

8. Post-Event Communications and Surveying
Event Coordination / Delivery Services Overview
Thank You Email with Survey Post-Event Survey

9. Summary of event with metrics
and trends, feedback themes,
and recommendations
Post-Event Summary Presentation
Event Coordination / Delivery Services Overview
Comprehensive event participation
metrics (attendance, VoD views,
survey responses)

10. Segment scores for content
and delivery
Post-Event Summary Presentation
Event Coordination / Delivery Services Overview
Trend data for client presentation
and overall meeting

11. Video
TelePresence Recording and Editing

12. Video
Telepresence Recording and Editing
Basic editing (simple cuts, fades, titles, slides)

13. Online Communications
Social Media Consulting

14. What
• Client assessments
• Consulting on social activity
• Metrics gathering
Online Communications
Social Media Consulting
How
• Social Media Certification
• Partnership with Social Media
Teams and blogs.cisco.com
channel owners
Blogs | Show and Share | Jive | Twitter | LinkedIn

15. Questions?
bureau-ae@cisco.com