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Advisory board presentation 2
- 1. T O R E S T R U C T U R E T H E C O L L E G E O F C O M M U N I C A T I O N S A PROPOSAL
- 2. ADAPTING TO CHANGE • Fortune Magazine predicts the death of TV in 1958 • Advertisers are abandoning the medium because: • Cost-price squeeze • Buyer’s market • TV market is saturated • Audience is getting choosier • Questioning value of TV advertising • TV is losing capacity to excite audiences
- 3. A COLLEGE TIMELINE • Journalism at ASC began in English in 1930s and became a degree program in 1941. • Broadcast courses began in mid-1950s and became a program in 1961. • In 1967, ASC became ASU and restructured • Journalism, printing, radio and television became an independent division. • The division became the College of Communications in 1973. • Departments of Journalism & Printing and Radio & Television were created in 1978. • In 2000-2001, Dept. of Speech Communication was added to the college. It was renamed Communication Studies in 2007.
- 4. LEGACY OF EXCELLENCE • Only College of Communications in Arkansas • Accredited since 1978 • Long serving administration providing consistent emphasis on excellence • Journalism has had 3 chairs: Tex Plunkett, Joel Gambill, Gil Fowler • RTV has had 4 chairs: Charles Raspberry, Rich Carvell, Osa’ Amienyi, Mary Jackson Pitts (interim) • College has had five deans: Robert Hoskins, Gil Fowler (interim), Russ Shain, Osa’ Amienyi (interim), Brad Rawlins
- 5. HONORING THE LEGACY • The challenge is to adapt to change in such a way that ensures that the college is relevant yet preserves its foundational qualities. • Foundation: • “Studies in the college allow students to learn to gather, organize, synthesize and communicate information professionally in a democratic, multi-cultural society. They learn to think critically and communicate effectively in preparation for productive roles, for example, in news, radio, television, film, public relations, organizational communication, health communication, advertising, photo- journalism, graphic communications, web and multimedia production and design.”
- 7. RELEVANT! • If we focus on the foundations of the education we provide, which is to produce graduates who can think, communicate and be professional. • Think: • Analytically • Critically • Creatively • Communicate (tell stories): • Verbally in oral and written form • Visually • Be Professional: • Ethics, norms and values • Tools of the trade • Work ethic
- 8. BUILDING ON FOUNDATION • Provide a core built on foundational principles • Give training in unique programs of study (professional norms, values, competencies and tools) • Journalism • Production • Strategic Communication • Communication Studies • Give students flexibility to build emphases according to their interests
- 9. CURRENT STRUCTURE • Journalism split between two departments, defined by channels rather than function. • Production split between departments defined by the medium (audio/video vs. print/digital). • Strategic Communications programs built on journalism core. • Communication Studies program not connected to the rest of the college.
- 11. RESTRUCTURE • Need to bring journalism programs together to address the converged, multimedia, multiplatform journalism that is in demand. • Bring production programs together to address digital platforms across media. • Create a unique program in strategic communication areas of advertising and public relations • University of North Carolina • University of Kansas • University of Texas
- 12. RESTRUCTURE IDEAS • Could the college restructure with four departments, one for each emphasis?
- 14. RESTRUCTURE IDEAS • If not four departments, could it restructure as three departments? • Washington State University as a model because it has journalism, advertising, public relations, broadcast journalism and production, and communication studies and was structured similarly to ASU before it restructured. • Washington State Model
- 16. ADDITIONAL CONSIDERATIONS • Graduate program is exploding and needs more attention. 0 20 40 60 80 100 120 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Graduate
- 17. INSTITUTIONAL SCOPE • ASU Mission and Strategic Plan • Refine ASU’s mission and identity as an emerging global research institution. • Continue to Promote the Transformation of ASU into a Research-Intensive Institution. • This means increased scholarship and grants. • Faculty need more time to dedicate to scholarship and teaching. • Offload some of the advising responsibilities.
- 18. INCREASE STUDENT SERVICES • Provide quality advising for all students, particularly with regard to check sheets and graduation plans. • Advising center with full-time staff. • Allows faculty to spend more time mentoring and advising for career plans. • Students and parents asking what the college is doing to help students find jobs. • Need for a career center that can help manage mentoring program, internships, recruiting and job opportunities.
- 19. RESTRUCTURE IDEAS • Could the college restructure with four departments, one for each emphasis, and an associate dean for graduate studies, and a director of an advisement/career center?
- 21. RESTRUCTURE IDEAS • The answer from ASU administration was that any restructuring we did had to be done with existing resources. • One of the smallest colleges on campus • Some departments in Education and Humanities & Social Sciences are as big as our college
- 23. RESTRUCTURE IDEAS • Concern with Mass Comm/Comm Studies model is the imbalance of the two departments. • It also would encourage continued disconnect between the two departments
- 25. RESTRUCTURE IDEAS • Looked at other departments in the University and found that several housed more than one degree program, which were usually closely aligned, but not always.
- 26. ASU DEPARTMENTS
- 27. NAMES Media • Journalism and Media Production • Digital Media • Electronic Communications • Mass Communications • Media Communication • Social and Strategic Communication • Strategic Communications and Communication Studies • Strategic and Interactive Communication • Communication