These jewelry advertisements from Michael Kors, Pandora, Tiffany & Co and Thomas Sabo use visual and audio codes to convey relationships, featured jewelry items, family, and feelings of rebellion or magic. Specifically, the Tiffany & Co Christmas ad from 2013 pairs a slow song with images of relationships and children to promote the holiday season and sense of family, while a Thomas Sabo ad sets a fast-paced music to showcase their rebel-themed collection and appeal to younger audiences.

2. JEWELRY ADVERT
These adverts show Michael Kors, Pandora, Tiffany and Co, Thomas Sabo
Rebel, Thomas Sabo Glam&Soul Collection.

3. VISUAL CODE
- Relationship between a man and a woman
- Jewelry
- Items made by that brand
- Family

4. AUDIO CODE
- Songs vary from what the advert is trying to promote or what feelings
they are trying to give through their jewelry
- ie) Tiffany and Co Christmas advert 2013 has a slow song to promote
the time of year, also to give the magical feeling of Christmas, we also
see relationships between men and women and children to indicate
family.
- Thomas Sabo was showing a rebel side so had an upbeat fast music to
connect with younger people, and showed some iconic British's things
to appeal to an English audience or even people who like the area of
London.

5. NARRATIVE CODE

6. ACTION CODE

7. ENIGMA CODE

8. TECHNICAL CODE