This document discusses different types of advertising appeals used in marketing, including fear appeals, emotional appeals, scarcity appeals, youth appeals, and brand appeals. For each type of appeal, an example is provided from an advertisement by State Bank of India (SBI). For the fear, emotional, scarcity, and youth appeals, the document indicates the appeals would not be changed because they appropriately convey the intended messages. For the brand appeal focusing on SBI's goodwill and large following, the appeal also would not be changed as it effectively highlights the brand.