Helps the account manager in day to day activities. Production: They are responsible for the actual production of
Media Department: They are the experts who decide where the ads, films, commercials etc. This includes coordination
the ads should appear. Be it print, TV, radio or outdoor media. with vendors and suppliers.
They negotiate ad rates and space bookings. Support Staff: Back office staff like HR, Finance etc.
Creative Brief
Creative Team
Copywriter
Art Director
Designer
Producer
Director
Animator
Photographer
37 37 creativity_in_advertising_project_reportArun Rai
1) The document discusses the planning and execution of advertising campaigns. It outlines factors to consider like the organization, budget, product, consumers, competitors, and media.
2) When planning a campaign, advertisers must review the company's marketing position, define the target market, and determine campaign objectives. The planning process involves joint meetings between the company and ad agency.
3) Executing a campaign requires a series of coordinated ads published over time with the same theme. Continuity in messaging helps remind consumers and address issues like forgetfulness or confusion. Well-planned campaigns are more effective than sporadic ads.
HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions. HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking. HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results. HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
This document discusses various aspects of marketing and promotion for community organizations and enterprises. It covers creating an image, advertising, producing a marketing plan, promoting the organization to the community, generating publicity, and selling. Effective marketing requires understanding customer needs, defining the product or service, establishing pricing strategies, and developing promotional strategies. The marketing mix of product, price, place, and promotion must work together. Marketing to both funders and service users is important for community groups.
The document provides an overview of various advertising and promotion techniques used by companies to communicate with customers. It discusses different media channels like electronic media (radio, television), print media (newspapers, magazines), outdoor advertising and sales promotion activities. It also explains the concepts of advertising, publicity, personal selling and public relations. The document concludes by discussing methods to measure the effectiveness of advertising such as assessing communication effects, sales effects and using progress tests.
Advertising is a paid form of non-personal promotion used to introduce, build awareness of, and persuade people about ideas, goods, and services. Modern advertising aims to impact consumer behavior through strategic communication objectives. It has four key components: the advertiser, agency, media, and suppliers. Advertising serves marketing, communication, economic, and societal roles. Current developments include greater interactivity, integrated marketing communication, and addressing globalization. An effective ad gets attention, creates a positive brand impression, differentiates the brand, and influences the desired consumer response.
The document provides an introduction to advertising, including its growing importance, definition, and explanation of personal and non-personal selling. It discusses how advertising serves to get new customers, increase existing customer usage, and help customers choose between competing brands. Advertising has a tremendous effect on people, consciously or subconsciously. It also reflects and affects culture. Advertising supports the media industry and helps spread information about new technologies and innovations.
This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines 10 features of advertising including that it is a means of communication, provides information, and aims to persuade. It also discusses the objectives of advertising which include introducing new products and supporting personal selling. Additionally, the roles of various groups involved in advertising like advertisers, agencies, media, and audiences are described.
Relevance and accountability in the age of distractionTod Frincke
The document discusses the challenges facing advertising agencies in today's fragmented media landscape where consumers are distracted. It argues that to be successful, agencies must create experiential and social ideas that engage consumers rather than static ads. The key is focusing ideas around the consumer's relationship and behavioral journey with the brand. Successful agencies will reorient themselves to focus on clear goals, consumer behavior, and rapid collaboration to build winning experiential ideas that serve business objectives and transform consumer attitudes and behaviors.
37 37 creativity_in_advertising_project_reportArun Rai
1) The document discusses the planning and execution of advertising campaigns. It outlines factors to consider like the organization, budget, product, consumers, competitors, and media.
2) When planning a campaign, advertisers must review the company's marketing position, define the target market, and determine campaign objectives. The planning process involves joint meetings between the company and ad agency.
3) Executing a campaign requires a series of coordinated ads published over time with the same theme. Continuity in messaging helps remind consumers and address issues like forgetfulness or confusion. Well-planned campaigns are more effective than sporadic ads.
HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions. HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking. HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results. HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
This document discusses various aspects of marketing and promotion for community organizations and enterprises. It covers creating an image, advertising, producing a marketing plan, promoting the organization to the community, generating publicity, and selling. Effective marketing requires understanding customer needs, defining the product or service, establishing pricing strategies, and developing promotional strategies. The marketing mix of product, price, place, and promotion must work together. Marketing to both funders and service users is important for community groups.
The document provides an overview of various advertising and promotion techniques used by companies to communicate with customers. It discusses different media channels like electronic media (radio, television), print media (newspapers, magazines), outdoor advertising and sales promotion activities. It also explains the concepts of advertising, publicity, personal selling and public relations. The document concludes by discussing methods to measure the effectiveness of advertising such as assessing communication effects, sales effects and using progress tests.
Advertising is a paid form of non-personal promotion used to introduce, build awareness of, and persuade people about ideas, goods, and services. Modern advertising aims to impact consumer behavior through strategic communication objectives. It has four key components: the advertiser, agency, media, and suppliers. Advertising serves marketing, communication, economic, and societal roles. Current developments include greater interactivity, integrated marketing communication, and addressing globalization. An effective ad gets attention, creates a positive brand impression, differentiates the brand, and influences the desired consumer response.
The document provides an introduction to advertising, including its growing importance, definition, and explanation of personal and non-personal selling. It discusses how advertising serves to get new customers, increase existing customer usage, and help customers choose between competing brands. Advertising has a tremendous effect on people, consciously or subconsciously. It also reflects and affects culture. Advertising supports the media industry and helps spread information about new technologies and innovations.
This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines 10 features of advertising including that it is a means of communication, provides information, and aims to persuade. It also discusses the objectives of advertising which include introducing new products and supporting personal selling. Additionally, the roles of various groups involved in advertising like advertisers, agencies, media, and audiences are described.
Relevance and accountability in the age of distractionTod Frincke
The document discusses the challenges facing advertising agencies in today's fragmented media landscape where consumers are distracted. It argues that to be successful, agencies must create experiential and social ideas that engage consumers rather than static ads. The key is focusing ideas around the consumer's relationship and behavioral journey with the brand. Successful agencies will reorient themselves to focus on clear goals, consumer behavior, and rapid collaboration to build winning experiential ideas that serve business objectives and transform consumer attitudes and behaviors.
The document is a syllabus for a course called "Future of Advertising". It introduces the class and discusses how advertising is evolving due to technology, empowered consumers, and the importance of data and interaction. The course will focus on digital advertising tactics and prepare students for a career where ideas are critical in this new environment.
The document discusses communication and integrated marketing communication. It defines communication as influencing groups to accept a company's products through informing and persuading audiences. Marketing communication is one element of the marketing mix and uses tools like advertising, sales promotion, public relations and personal selling. The document then discusses these various communication elements in more detail, including advertising objectives, budgeting, strategy, media selection and evaluating effectiveness. It emphasizes developing clear, consistent messaging across integrated communication channels.
Advertising is a form of communication used to promote products, services, or ideas. It typically attempts to persuade potential customers through the use of slogans, images, and other methods. The document discusses the definitions, history, types, and key players in the advertising industry. It outlines the advertising planning framework which includes objective setting, budget decisions, message creation, media planning, and evaluation. The types of advertising discussed include television, print, online, mobile, and covert advertising which embeds brands in entertainment.
This document provides an introduction to advertising, including definitions, types, and key concepts. It defines advertising as paid persuasive communication that uses mass media to connect sponsors with target audiences. The main types of advertising discussed are brand advertising, retail/local advertising, political advertising, directory advertising, direct response advertising, business-to-business advertising, institutional advertising, public service advertising, and interactive advertising. The document also covers the role of advertising in marketing, key players in advertising like media and audiences, the need for advertising effectiveness, and key concepts like advertising strategy, creativity, and creative media use.
Antara Design Studios (ADS) helps businesses define their brand image and communicate their message to customers. ADS works with clients to create branding, unified messaging, and marketing strategies. It aims to launch brands and services systematically by exploring all avenues to make clients successful. The company was founded in 2012 in Bangalore by Antara Pal Chowdhury to provide an integrated platform for businesses to conceptualize, develop, and communicate their marketing and branding.
Advertisements-Effective business stratergyDilna DV
Meaning,Definition,Objectives of advertising,History of advertising,Types and medium of advertising,Advantages and disadvantages,Current scenario,Impact of effective advertisements-Notable examples,conclusion,suggestions
International Marketing-Ambient Advertising_Write UpMeenaskhi Gaur
Ambient advertising is an innovative marketing technique that aims to catch consumers' attention through unusual mediums in unexpected times and places. It encompasses advertisements that have no boundaries in terms of size, shape, or format. Examples include ads on public beaches, backs of bathroom stalls, bottoms of golf holes, supermarket floors, tattoos, cars, and egg shells. Ambient advertising is effective because it employs surprise, creativity, and discovery to engage consumers in a more interactive way than traditional out-of-home advertising. The medium itself can take on symbolic meanings that connote qualities like innovativeness or cleverness. Marketers are increasingly drawn to ambient advertising as a more affordable way to cut through the advertising clutter and
Communicating Effective Advertising and Sales PromotionJuliahLuder
Effective communication is key to business success. There are various types of communication including interpersonal communication between two people, oral presentations to audiences, and mass communication through media like TV, radio and magazines. When creating advertising and promotional messages, it is important to follow the four C's of communication - comprehension, connection, credibility and contagiousness. Effective advertising finds unique ways to engage consumers, relates to their needs and wants, and delivers truthful messages without overpromising. It is important to motivate consumers to view ads, give them opportunity to understand messages, and ensure they have the ability to process the information based on their existing knowledge.
The document provides a status report on the study of advertising agency business in India. It includes a certificate from the researcher's supervisor certifying that the research is original work. It also includes a declaration by the researcher stating they completed the research and a acknowledgements section thanking those who provided assistance and support. The table of contents provides an overview of the 10 chapters that make up the thesis, covering topics like the concepts and applications of advertising, the role of advertising in business, the growth of advertising business in India, the structure and types of advertising agencies, and conclusions and recommendations from the study.
This document summarizes a presentation on sales promotion and advertising. It defines sales promotion as short-term incentives to encourage purchasing or selling a product. It discusses different promotional tools including advertising, sales promotion, public relations, and personal selling. The conclusion states that promotional activities play an important role in creating awareness and increasing sales for businesses.
1. The document discusses various frameworks for how advertising works, including the sales, persuasion, involvement, and salience frameworks. It explains concepts like using emotion, shock advertising, and developing brand awareness.
2. Strategic uses of advertising discussed include differentiating brands, reinforcing messages, and engaging customers. The FCB matrix combines involvement with rational/emotional thinking for ad strategies.
3. Case studies are provided on how companies like M&S, Sony Ericsson, Yellow Pages, and NesCafe have effectively used advertising frameworks and strategies.
Advertising is a paid form of non-personal communication used to promote organizations, products, services, or ideas. It aims to influence audiences through mass media like television, radio, magazines and newspapers. Advertising is important for creating brand awareness and image. It helps companies introduce new products to large audiences in a cost-effective manner. Regulations govern advertising to prevent false, misleading, or unethical claims. Advertising must consider legal, social, cultural and ethical aspects to avoid harming audiences like children.
The document discusses setting advertising objectives. It classifies objectives as informative, persuasive, or reminder. Setting objectives involves identifying the target audience, analyzing desired behavior changes, and understanding communication and decision processes. Behavioral dynamics that can be objectives include gaining new customers, increasing brand loyalty, and boosting usage. Advertising response variables like awareness, comprehension, image, and attitude must also be considered when setting objectives to achieve sales or operational goals within a specific time period.
The document discusses advertising and sales promotion. It defines advertising as the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. Promotion includes advertising, personal selling, sales promotion, and publicity and aims to support the marketing mix. The document then traces the origins and development of advertising from ancient Rome and the Middle Ages to the present. It provides several definitions of advertising and discusses what is included in advertising messages and forms.
The document discusses key aspects of advertising such as definitions, objectives, types, elements and what makes an advertisement effective. It defines advertising as any paid, non-personal presentation of ideas, goods or services by an identified sponsor. The main objectives of advertising are to inform, persuade, generate buzz, induce demand, remind, reinforce, change perception and build relationships. Common advertising media include television, newspapers, magazines, radio, internet, social media and email marketing. The document also outlines the main text, illustration, graphic and layout elements that make up an advertisement. It concludes by stating that an effective ad must create an impression for a product, influence a response and differentiate the product from competitors.
The document provides an introduction to advertising, defining it as a complex form of communication used to impact consumer thoughts and actions. It discusses the four main components of advertising as strategy, creative idea, creative execution, and media planning/buying. Additionally, it outlines the key roles of advertising as marketing, communication, economic, and societal and describes different types including brand, retail, direct response, and nonprofit advertising.
The document discusses various topics related to advertising, promotion, and accounting. It provides definitions for advertising, promotional tools, and accounting terms. It also includes sections on advertising agencies, target markets, thresholds for advertising effectiveness, and comparative advertising methods.
This document provides an overview of a student project report on advertisements. It includes an introduction, acknowledgements, table of contents, and sections on the meaning and purpose of advertising, different types of advertising aims and media, and factors that influence consumer behavior. The project was submitted by Anshu Maheshwari, a student of Bachelor of Business Administration at Dezyne E’cole College, towards their degree requirements. It discusses key advertising concepts and provides examples to explain different topics.
teléfono 9. Currículo Nisán parte ambiental residual pasta coloide web 10. Fl...Maxwell Altamirano
12. Diseño de evapocristalizadores (Tachos)
13. Diseño de equipos de transferencia de calor (intercambiadores de placas, tubo y coraza y de espiral)
14. Diseño de clarificadores.
15. Tratamiento de agua de calderas.
16. Tratamiento de aguas industriales.
17. Manejo de sólido.
18. Consultoría en contaminación del aire.
19. Asesoría en soldadura.
20. Contraparte en proyectos de instalación.
21. Transferencia de masa (equipos de destilación, adsorción, osmosis inversa, etc.)
22. Maquinaria minera pesa (trituración)
23. Electroquímica
24. Curtiembre
25. Formulación de insecticidas
26. Diseño de extrusores.
27. Análisis de capacidad de producción en la industria alimenticia.
28. Balance y economía del agua.
29. Elaboración de productos en laboratorios farmacéuticos
30. Industria farmacéutica.
31. Alcohol –química (productos derivados del alcohol)
We are the top limo company in Southern California and look forward to providing you with exceptional transportation.We have been providing outstanding services to thousands of clients since 1988.
http://www.alexislimo.com
The document is a syllabus for a course called "Future of Advertising". It introduces the class and discusses how advertising is evolving due to technology, empowered consumers, and the importance of data and interaction. The course will focus on digital advertising tactics and prepare students for a career where ideas are critical in this new environment.
The document discusses communication and integrated marketing communication. It defines communication as influencing groups to accept a company's products through informing and persuading audiences. Marketing communication is one element of the marketing mix and uses tools like advertising, sales promotion, public relations and personal selling. The document then discusses these various communication elements in more detail, including advertising objectives, budgeting, strategy, media selection and evaluating effectiveness. It emphasizes developing clear, consistent messaging across integrated communication channels.
Advertising is a form of communication used to promote products, services, or ideas. It typically attempts to persuade potential customers through the use of slogans, images, and other methods. The document discusses the definitions, history, types, and key players in the advertising industry. It outlines the advertising planning framework which includes objective setting, budget decisions, message creation, media planning, and evaluation. The types of advertising discussed include television, print, online, mobile, and covert advertising which embeds brands in entertainment.
This document provides an introduction to advertising, including definitions, types, and key concepts. It defines advertising as paid persuasive communication that uses mass media to connect sponsors with target audiences. The main types of advertising discussed are brand advertising, retail/local advertising, political advertising, directory advertising, direct response advertising, business-to-business advertising, institutional advertising, public service advertising, and interactive advertising. The document also covers the role of advertising in marketing, key players in advertising like media and audiences, the need for advertising effectiveness, and key concepts like advertising strategy, creativity, and creative media use.
Antara Design Studios (ADS) helps businesses define their brand image and communicate their message to customers. ADS works with clients to create branding, unified messaging, and marketing strategies. It aims to launch brands and services systematically by exploring all avenues to make clients successful. The company was founded in 2012 in Bangalore by Antara Pal Chowdhury to provide an integrated platform for businesses to conceptualize, develop, and communicate their marketing and branding.
Advertisements-Effective business stratergyDilna DV
Meaning,Definition,Objectives of advertising,History of advertising,Types and medium of advertising,Advantages and disadvantages,Current scenario,Impact of effective advertisements-Notable examples,conclusion,suggestions
International Marketing-Ambient Advertising_Write UpMeenaskhi Gaur
Ambient advertising is an innovative marketing technique that aims to catch consumers' attention through unusual mediums in unexpected times and places. It encompasses advertisements that have no boundaries in terms of size, shape, or format. Examples include ads on public beaches, backs of bathroom stalls, bottoms of golf holes, supermarket floors, tattoos, cars, and egg shells. Ambient advertising is effective because it employs surprise, creativity, and discovery to engage consumers in a more interactive way than traditional out-of-home advertising. The medium itself can take on symbolic meanings that connote qualities like innovativeness or cleverness. Marketers are increasingly drawn to ambient advertising as a more affordable way to cut through the advertising clutter and
Communicating Effective Advertising and Sales PromotionJuliahLuder
Effective communication is key to business success. There are various types of communication including interpersonal communication between two people, oral presentations to audiences, and mass communication through media like TV, radio and magazines. When creating advertising and promotional messages, it is important to follow the four C's of communication - comprehension, connection, credibility and contagiousness. Effective advertising finds unique ways to engage consumers, relates to their needs and wants, and delivers truthful messages without overpromising. It is important to motivate consumers to view ads, give them opportunity to understand messages, and ensure they have the ability to process the information based on their existing knowledge.
The document provides a status report on the study of advertising agency business in India. It includes a certificate from the researcher's supervisor certifying that the research is original work. It also includes a declaration by the researcher stating they completed the research and a acknowledgements section thanking those who provided assistance and support. The table of contents provides an overview of the 10 chapters that make up the thesis, covering topics like the concepts and applications of advertising, the role of advertising in business, the growth of advertising business in India, the structure and types of advertising agencies, and conclusions and recommendations from the study.
This document summarizes a presentation on sales promotion and advertising. It defines sales promotion as short-term incentives to encourage purchasing or selling a product. It discusses different promotional tools including advertising, sales promotion, public relations, and personal selling. The conclusion states that promotional activities play an important role in creating awareness and increasing sales for businesses.
1. The document discusses various frameworks for how advertising works, including the sales, persuasion, involvement, and salience frameworks. It explains concepts like using emotion, shock advertising, and developing brand awareness.
2. Strategic uses of advertising discussed include differentiating brands, reinforcing messages, and engaging customers. The FCB matrix combines involvement with rational/emotional thinking for ad strategies.
3. Case studies are provided on how companies like M&S, Sony Ericsson, Yellow Pages, and NesCafe have effectively used advertising frameworks and strategies.
Advertising is a paid form of non-personal communication used to promote organizations, products, services, or ideas. It aims to influence audiences through mass media like television, radio, magazines and newspapers. Advertising is important for creating brand awareness and image. It helps companies introduce new products to large audiences in a cost-effective manner. Regulations govern advertising to prevent false, misleading, or unethical claims. Advertising must consider legal, social, cultural and ethical aspects to avoid harming audiences like children.
The document discusses setting advertising objectives. It classifies objectives as informative, persuasive, or reminder. Setting objectives involves identifying the target audience, analyzing desired behavior changes, and understanding communication and decision processes. Behavioral dynamics that can be objectives include gaining new customers, increasing brand loyalty, and boosting usage. Advertising response variables like awareness, comprehension, image, and attitude must also be considered when setting objectives to achieve sales or operational goals within a specific time period.
The document discusses advertising and sales promotion. It defines advertising as the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. Promotion includes advertising, personal selling, sales promotion, and publicity and aims to support the marketing mix. The document then traces the origins and development of advertising from ancient Rome and the Middle Ages to the present. It provides several definitions of advertising and discusses what is included in advertising messages and forms.
The document discusses key aspects of advertising such as definitions, objectives, types, elements and what makes an advertisement effective. It defines advertising as any paid, non-personal presentation of ideas, goods or services by an identified sponsor. The main objectives of advertising are to inform, persuade, generate buzz, induce demand, remind, reinforce, change perception and build relationships. Common advertising media include television, newspapers, magazines, radio, internet, social media and email marketing. The document also outlines the main text, illustration, graphic and layout elements that make up an advertisement. It concludes by stating that an effective ad must create an impression for a product, influence a response and differentiate the product from competitors.
The document provides an introduction to advertising, defining it as a complex form of communication used to impact consumer thoughts and actions. It discusses the four main components of advertising as strategy, creative idea, creative execution, and media planning/buying. Additionally, it outlines the key roles of advertising as marketing, communication, economic, and societal and describes different types including brand, retail, direct response, and nonprofit advertising.
The document discusses various topics related to advertising, promotion, and accounting. It provides definitions for advertising, promotional tools, and accounting terms. It also includes sections on advertising agencies, target markets, thresholds for advertising effectiveness, and comparative advertising methods.
This document provides an overview of a student project report on advertisements. It includes an introduction, acknowledgements, table of contents, and sections on the meaning and purpose of advertising, different types of advertising aims and media, and factors that influence consumer behavior. The project was submitted by Anshu Maheshwari, a student of Bachelor of Business Administration at Dezyne E’cole College, towards their degree requirements. It discusses key advertising concepts and provides examples to explain different topics.
teléfono 9. Currículo Nisán parte ambiental residual pasta coloide web 10. Fl...Maxwell Altamirano
12. Diseño de evapocristalizadores (Tachos)
13. Diseño de equipos de transferencia de calor (intercambiadores de placas, tubo y coraza y de espiral)
14. Diseño de clarificadores.
15. Tratamiento de agua de calderas.
16. Tratamiento de aguas industriales.
17. Manejo de sólido.
18. Consultoría en contaminación del aire.
19. Asesoría en soldadura.
20. Contraparte en proyectos de instalación.
21. Transferencia de masa (equipos de destilación, adsorción, osmosis inversa, etc.)
22. Maquinaria minera pesa (trituración)
23. Electroquímica
24. Curtiembre
25. Formulación de insecticidas
26. Diseño de extrusores.
27. Análisis de capacidad de producción en la industria alimenticia.
28. Balance y economía del agua.
29. Elaboración de productos en laboratorios farmacéuticos
30. Industria farmacéutica.
31. Alcohol –química (productos derivados del alcohol)
We are the top limo company in Southern California and look forward to providing you with exceptional transportation.We have been providing outstanding services to thousands of clients since 1988.
http://www.alexislimo.com
ANDS Webinar. Data Management Policies and PeopleJulia Gross
Over nine months in 2011 Edith Cowan University Library successfully completed an ANDS funded Seeding the Commons project. The project team were tasked with developing a data management plan and policy, identifying and describing a selection of datasets and producing training for researchers at the university. As part of the project, the library team learned new skills, including conducting data interviews, describing data using RIF-CS, and understanding the many issues surrounding the management of research data. In this webinar Constance and Julia will discuss how they approached the project, the lessons learned along the way, and how the benefits are being taken forward in 2012
This document provides product specifications for various steel products from Tangshan Yunfeng Industrial and Trading Co., Ltd. including:
- Hot rolled H beams, I beams, U channels, and angle steel in various sizes with specifications like thickness, weight, and dimensions.
- Steel sheet piles and other steel products with thickness, weight and size specifications.
- Contact information is provided for Tangshan Yunfeng Industrial and Trading Co., Ltd.
Dokumen tersebut merupakan biodata lengkap Panitera Muda Hukum bernama Jumrik, SH yang berisi informasi tentang data pribadi, keluarga, pendidikan, pelatihan, pengalaman kerja, dan prestasi yang dimilikinya.
Este documento presenta la información teórica sobre pozas disipadoras. Explica conceptos clave como velocidad, caudal, cantidad de movimiento y ecuación de energía. Define la poza disipadora y su función de disipar la energía de un fluido al reducir su velocidad. Clasifica diferentes tipos de pozas disipadoras y factores que las influyen. Luego detalla el objetivo de diseñar una poza disipadora para un canal, describiendo cada etapa del desarrollo e incluyendo tablas y cálculos. Finalmente present
El documento habla sobre el uso adecuado de las tecnologías de la información y la comunicación (TIC) como la televisión, videojuegos, móviles e internet por parte de los niños. Explica tanto los beneficios como los posibles efectos negativos de un uso excesivo o inadecuado de estas tecnologías. También ofrece consejos a los padres sobre cómo educar a sus hijos en el uso responsable de las TIC.
This document provides safety instructions and installation guidelines for the VMC1 Video Security Intercom System. It begins with important safety warnings, such as reading all instructions before use, retaining instructions for future reference, adhering to all warnings, and following instructions. It then provides guidelines on proper installation locations avoiding moisture, using only recommended attachments, ensuring proper ventilation, situating away from heat sources, connecting only to the specified power source, taking precautions against grounding/polarization issues, locating outdoor antennas away from power lines, and proper outdoor antenna grounding. The document concludes with warnings against object and liquid entry, only attempting service as described, servicing when damage or performance changes occur, using only specified replacement parts, and safety checks after
La Zona gris de la violencia de pareja contra las mujeres inmigrantesElvira Méndez Méndez
Este documento resume un estudio cualitativo sobre la violencia de pareja contra mujeres inmigrantes latinas, marroquíes y chinas en Barcelona. El estudio explora cómo estas mujeres perciben y toleran diferentes formas de control y abuso por parte de sus parejas, y sus necesidades de apoyo para poner fin a las relaciones abusivas. El estudio utilizó entrevistas en profundidad con 27 mujeres inmigrantes para comprender mejor sus perspectivas y experiencias únicas de vulnerabilidad a la violencia doméstica.
El documento lista varias obras pictóricas de Vincent Van Gogh y Henri de Toulouse-Lautrec, incluyendo títulos, años de creación, técnicas y dimensiones. Las obras de Van Gogh incluyen Los comedores de patatas, Noche estrellada, Terraza de café en la Place du Forum y otras, mientras que las de Toulouse-Lautrec son En el Moulin Rouge la danza, Moulin Rouge litografía y En el Moulín Rouge.
La carta ofrece una colección de plantillas de menús diseñadas por la autora, Rosa Perez. Proporciona su dirección de correo electrónico y perfil de Facebook para que los interesados en los diseños de plantillas puedan ponerse en contacto con ella para encargar trabajos relacionados.
1) O documento resume as prioridades e atividades realizadas pelas Equipes de Nossa Senhora na região de Goiás no ano de 2014, como a escuta diária da Palavra de Deus e a participação no Retiro Espiritual Anual.
2) Inclui uma lista dos casais responsáveis pelas diferentes equipes da região e informações sobre a expansão do movimento, incluindo detalhes sobre as Experiências Comunitárias.
3) Pede orações pelos sacerdotes conselheiros espirituais das equipes da região de Anápolis
Este documento resume las principales características de diferentes tipos de artritis infecciosas. Define la artritis infecciosa y menciona que generalmente es monoarticular y aguda. Detalla los gérmenes más comunes según la edad y la situación clínica. Describe los síntomas, exámenes de diagnóstico y tratamientos antibióticos para diferentes gérmenes. Finalmente, cubre condiciones específicas como artritis por espiroquetas, sífilis, tuberculosis, hongos y brucelosis.
El documento describe la práctica del parkour, incluyendo su definición, orígenes, y practicantes en Colombia. Explica que el parkour involucra desplazarse de manera eficiente a través del entorno sorteando obstáculos en lugar de evitarlos. También discute técnicas básicas como saltos y recepciones, y aspectos como la interacción con la ciudad y el cuerpo humano.
A obra reúne os trabalhos finais dos alunos de Estudos de Mídia (UFF) na disciplina Linguagem de Desenho Animado, ministrada em 2016.1, e evidencia como há ainda a estudar/descobrir/discutir nessa área.
Native OSGi, Modular Software Development in a Native World - Alexander Broek...mfrancis
This document provides an overview of Naive OSGi, which aims to implement the Java OSGi specifications in C and C++ to enable modular software development for native languages. It discusses the motivations for Naive OSGi, including leveraging the benefits of OSGi for C/C++ applications. The current state of various OSGi-like implementations for C/C++ is examined, including the CTK Plugin Framework, Apache Celix, nOSGi, and the Service Oriented Framework. The document also covers the history of efforts toward a "Universal OSGi" and highlights some of the challenges involved in building a native OSGi framework.
A project report on creativity in advertisingProjects Kart
This document provides an overview of advertising and advertising agencies. It discusses the origins of advertising dating back thousands of years to traders shouting out what they had for sale. Modern advertising is defined as any paid non-personal promotion of ideas, goods, or services by an identified sponsor. The impact and role of advertising in marketing is also examined, including introducing new products, creating demand, expanding markets, and building brand image. The AIDA formula of attracting attention, gaining interest, creating desire, and prompting action is also summarized. Finally, the document notes that advertising agencies are independent business organizations that develop and place ads for sellers seeking customers, offering specialized advertising services.
Paid form of non-personal communication about an organization, product, service or idea from an identified sponsor, using mass media to persuade or influence an audience
1. The document discusses the origin and definition of advertising, noting that advertising originated thousands of years ago with traders shouting out what they had for sale in marketplaces.
2. It then discusses the impact and role of advertising, providing benefits to manufacturers, retailers, customers, salespeople and society such as introducing new products, creating demand, expanding markets, assisting sales, and building brand image.
3. The document also discusses the role of advertising agencies, noting that large companies prefer to use advertising agencies for their expert services, economical services, wide range of services including marketing research, and creativity in advertising campaigns.
1. The document discusses various types and classifications of advertising including product-related advertising, public service advertising, and functional classifications.
2. Product-related advertising includes pioneering, competitive, and retentive advertising. Public service advertising aims to benefit the social welfare of a community.
3. Functional classifications include advertising that stimulates primary or selective demand, promotes brands or firms, and causes indirect or direct action. The document provides examples and details on the different types of advertising.
1. The document discusses various types and classifications of advertising including product-related advertising, public service advertising, and functional classifications.
2. Product-related advertising includes pioneering, competitive, and retentive advertising. Public service advertising aims to benefit the social welfare of a community.
3. Functional classifications include advertising that stimulates primary or selective demand, promotes brands or firms, and causes direct or indirect action. The document provides examples and details on the different types of advertising.
Advertising involves paying for promotional messages to reach potential customers and encourage them to purchase a company's products or services. The objectives of advertisements are to promote new products, create brand awareness, and enter new markets. The advertising process involves many specialized roles including advertisers, ad agencies, media companies, and creative teams. Advertisements go through planning, development, and execution stages. Common advertising mediums include print, television, radio, and online platforms.
Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods, and services through mass media. It is a one-way communication that aims to persuade consumers through an identified sponsor's message. Some key characteristics of advertising include that it uses an indirect and non-personal communication mode, has low feedback from consumers, and allows the sponsor to control the message content. Effective advertising follows the 5 M's framework - having the right message, budget, media, measurement of effectiveness, and understanding the target market. Common objectives of advertising include informing, persuading, and reminding consumers while supporting other promotional efforts.
Advertising management Unit - 1 for BBA 3rd SemesterYogesh Kumar
This is a short Presentation on Advertising Management for BBA Students who is Studying in BBA 2nd Year.
It Covers all the Basic terms about Advertising.
-Introduction of Advertising
-Importance of Advertising
-Role of Advertising
Promotion mix refers to the combination of promotional tools used by companies to communicate with customers. The document discusses the key elements of a promotion mix including personal selling, publicity, and advertising. Personal selling involves direct communication with customers while publicity utilizes unpaid media coverage. Advertising refers to paid forms of mass communication like print, television, and radio. Together these promotional strategies seek to inform customers and persuade them to purchase products or services.
The document provides an overview of various advertising and promotion techniques used by companies to communicate with customers. It discusses different media channels like electronic media (radio, television), print media (newspapers, magazines), outdoor advertising and sales promotion activities. It also explains the concepts of advertising, publicity, personal selling and public relations. The document concludes by discussing methods to measure the effectiveness of advertising such as assessing communication effects, sales effects and using progress tests.
1) Brand activation involves creating marketing interactions between consumers and brands to help consumers better understand and accept brands as part of their lives.
2) It is important to emotionally connect brands with consumers at the right time, place, and way to motivate consumer commitment.
3) Benefits of brand activation include conveying positioning, supporting ad claims, increasing brand salience, and eliciting customer insights.
This document provides an overview of advertising, including its objectives, importance, key participants, and definitions. It discusses how advertising aims to introduce new products, support sales, educate consumers, and more. Advertising is defined as a paid, non-personal form of communication from an identified sponsor. Key participants include advertisers, target audiences, advertising agencies, and creative production staff. The document also outlines 10 features of advertising like its persuasive and creative nature.
Excellent Publicity's track record in influencer marketing speaks volumes about their capabilities. They have facilitated successful influencer campaigns for a diverse range of clients, from fashion and beauty brands to tech startups and lifestyle products.
This document provides a high-level overview of the history and development of advertising in India from the pre-independence era to modern times. It touches on key events and developments such as the establishment of early advertising agencies in the 1920s-30s, the growth of media outlets in the 1970s, and the expansion and internationalization of the industry from 2000 onwards. The document also briefly discusses some advertising legends and their famous quotes.
This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines the features of advertising including communication, information, persuasion, and identification of sponsors. It discusses the objectives of advertising such as introducing new products and supporting personal selling. Finally, it examines the importance of advertising for promotion of sales, introduction of new products, and creation of good public image, as well as the roles of advertising in marketing mix and society.
Advertisement effectiveness of cold drinksr1o2h3i4
This document provides an introduction and overview of a project report on the effectiveness of advertisements for cold drinks. It includes an introduction discussing basic advertising concepts like features, functions, evolution and benefits. It also outlines the objectives of the study, research methodology, analysis, findings, suggestions and conclusions. The document contains sections on the contents, acknowledgements and an introduction discussing what advertising is and its basic features.
2. Advertising?!!
What's that?
someone once said that advertising is the most fun So what is advertising? Is it a science? Is it an art form? Is it
one can ever have with their clothes on. Fun aside, it also merely commerce made interesting? There are various schools of
performs one of the most important functions in society that thought, different opinions and diverse points of view. But all of
is to inform; it gives people the power of choice; the power of these collide into something that we all agree upon. That it is
knowledge that helps them make important decisions everyday. probably one of the most powerful influencers of human
Today, advertisements are everywhere. On television, on the behaviour since religion.
internet, radio, billboards and even on the empty coffee mug
Any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an
on your desk. Advertising has successfully transcended from
identified sponsor. (Principles of Marketing: Kotler, Armstrong, Saunders and Wong)
one of the most interruptive commercial medium of modern
times to something that everyone wants a piece of. Not Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
surprisingly, everybody has an opinion about advertising.
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3. The functions of an advertising agency:
• To accelerate economic growth and create
public awareness
What exactly is an
• To provide a total, professional, experienced
service which is very personal in its nature
• To take the advertiser's message and convert it
into an effective and memorable communication
advertising agency?
agenc
Getting the best out of advertising is a highly skilled job. Advertising has not only come to reflect pop culture but has also
It requires the inputs of experts in many different fields like become an important element of economic growth. Today, every
writers, artists, photographers, designers, television person connected with the Indian economy or public should be
production crews and many others. Even the biggest fully aware what advertising really is and why effective
advertisers cannot afford to employ all these experts. advertising campaigns can be performed by full-service
Almost all advertising is therefore arranged through an advertising agencies.
advertising agency which provides the necessary skill to turn
the message into a memorable and effective advertisement.
An advertising agency is a firm that specialises in the creation, design and placement of advertisements, and in the
planning and execution of promotional campaigns for products and services of their clients.
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4. Myth: An agency always
Who needs advertising? helps to sell a product
Advertising is primarily used as a tool by companies to: Government and autonomous bodies use advertising to: What does a professional advertising agency have that is If the advertising needs to be successful,
Inform people about new products and services Inform people about their policies unique? With professional talent and loads of communications’ the product needs to:
Brand building Promote birth control experience under their belts, agencies are perfectly suited Solve a purpose
To remind customers about their brand at the right time and place Educate the masses on health care to take over their clients’ marketing communications problems Fulfil a need
To reinforce customer confidence in purchase Prevent panic during natural disasters and help them with specialised services. But like everything it Be satisfactory
To build Corporate Identity Dispel harmful rumours too has its limitations. Effective advertising can contribute Have a credible proposition
To help their sales force become more effective Attract foreign investment immensely to the success of a product. Similarly, if the product is
To give their brand and company a “personality” that makes it unique bad or something that the people cannot accept, then no amount
of advertising can save it.
Advertising is required because it explains
complex issues in ways that are interesting, Fact: Advertising can never
easy to understand and meaningful. succeed in selling something
which the public will not accept.
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5. The parts of an agency How advertising works
Advertising agencies need to have a wide expertise in the area Media Planning: It is their job to ensure that the client's money
Client
of marketing and communications. Which is why they employ is spent efficiently to get maximum efficiency from a campaign.
specialists who can easily understand economic, demographic Account Planning: The planners come up with insights
Account Executive Account Planner
and psychographic data given to them. and are the 'futurologists' of the agency. They analyse markets
They add significant insights to this from their own experience and consumer behaviour and are the ones who write the briefs.
and data banks. Creative: Probably the most important set of people.
Research
The various departments of an agency can be classified as follows: They are the guys who write the ads and it is their work
Account Management: The face of the agency. These are the that the world gets to see.
people who meet the client on a day to day basis. It is their Digital Studio: Often called the DTP section, this set of Insight
responsibility to ensure that the work goes out on time and the people work on the final artworks that are sent to the
bills are paid. various publications for release.
Creative Brief
Creative Director
Campaign
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6. Ok, now what's a brand? Can you really "build" brands?
Step 1: Defining the message.
A brand is not just a logo.
Why should consumers care? What is different about the product?
By creating a logo one cannot create a brand. A logo is merely an aspect of a brand.
e.g. It is about high performance outdoor apparel (Woodland);
A brand as a whole encompasses the physical attributes of a logo and encompasses the life of
It is about strength and durability (Ambuja Cement);
the company, its employees and its audience. Brand building is about product
Step 2: Building the image.
A Brand is an experience. An experience gained from a company and its services or products. identification and trust.
How does your difference translate into the image? Both
Brands have personality. It has a specific group of people it wants to get to know and
visually and verbally it needs to consistently communicate
befriend, but is open to all.
To start building a brand one has to start by defining the the company’s message and value.
Brands are powerful. It can influence someone to buy into its personality rather than the product.
target customer group and its needs and expectations and go on Step 3: Marketing the image.
Brands are consistent. They need to talk the same language across all communication.
to realistically assess how well the brand currently meets them. How aggressively can the word be spread? The advertising
campaign needs to establish the image.
Simply put, a brand is a set of associations: Efforts need to be taken to fashion an image around the brand Step 4: Living the message.
• That is related to a brand or company name
that is not only consistent with its core benefits but one that Is the message real? Can the consumer identify with it? Is the
• That has a special place in consumer’s memory
• That helps the consumer understand the following: also credibly promises to bring about excitement and promise being delivered? Does the consumer expectation meet
- What the brand or company is
satisfaction to the consumer. satisfaction on usage or association with the brand?
- Why it is potentially relevant to them
- How it is different or similar to other products made by the firm
- How it is similar or different from competitor's products
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7. "Break ke baad!"
Advertising in India
Advertising and Society
How did a small pill change the future of a country? Simple,
Balbir Pasha through advertising.
and Mala D The Government of India has for a long time relied considerably
on the talents of the Advertising Agency and the Advertising
or how advertising
In the beginning. In the 70s and 80s, Doordarshan can make history Agencies Association of India for social causes. One of the
was the only TV channel in India. Being the only carrier, biggest success stories has been the story of the simple birth
it had a mix of programmes for both the urban and rural audiences control pill. A poor country like India faces a major problem
and agencies had to live with the fact. Though Doordarshan with overpopulation.
promised exceptional reach, in the coming years it fell The Mala D commercials and the family planning campaign
woefully inadequate to the needs and wants of the advertisers. popularised in the 80s by advertising agencies to educate
The Second Wave. The advent of Satellite Television saw the Success after success of Indian Agencies at International the masses were extremely successful.
advertising industry undergo a sea change in the early 90s. Awards like Cannes, AdFest and the New York Festivals have One of the biggest problems facing India today, is the rising
While the satellite channels had limited reach they could made Advertising a sought after profession in India today number of HIV and AIDS related cases. Again illiteracy was the
target very niche audiences at half the cost. It also opened a with a high demand for talented individuals. core of the problem. That unsafe sex is one of the most potent
whole new world in terms of quality of production, content Advertising in India Today. Advertising in India today has ways for it to spread was a fact unknown amongst the masses.
and tonality - something that advertising professional evolved into an highly evocative and arresting medium of Family Planning is The Balbir Pasha campaign did wonders to spread awareness
watched with keen interest. portraying society. It has value-added tremendously to the the most successful about the problem.
A decade and a half later, the kind of work that Indian quality of television programming in the country and has campaign for a
Since the inception of the the advertising agencies they have
social cause by any
agencies are producing is at par and some even better brought with it a new generation of ideas that can only donated crores of rupees worth of time and services to make
advertising agency.
than their foreign counterparts. contribute towards the progress of the nation. the crusade a success.
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8. Advertising and Society Brand India
The hu man condition The pulse of a nation
Advertising agencies have always played a pivotal role in Each subsequent report of the National Council of Applied
improving general human condition the world over. In India Economic Research shows that the quality of life in India is
too, it has been tremendously successful in educating the constantly improving at the grassroots level.
public about cancer and its prevention, AIDS, TB and a host of The role of advertising here is of supreme importance.
other situations that demand mass scale communication. Literacy is on the rise and more and more of the middle
Fact is that today advertising has become a reflection of human class are being exposed to the wonders of modern living.
life, whatever state it may be in. If times are good, it celebrates. Almost simultaneously, the banking and financial sector
If not, it mourns. From creating ads that call for donations to continues to bolster the economy with products and services
actually working towards the fulfillment of various causes, that are beneficial to the rising needs of the working class.
advertising professionals are a set of people who need to be in The urban population, meanwhile, is displaying an evolved
constant touch with the human condition. They are not and sensibility that's more attuned to that of the global citizen.
cannot ever be mutually exclusive. It is in this way that advertising agencies help the Government to
take care of its various agendas across the length and the breadth
of the country. This is how they help a nation get rid of illiteracy,
hunger and unemployment. This is how they build a nation.
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9. Our members
A K & I Advertising Pvt. Ltd. DaCunha Communications Pvt. Ltd. Madison Communications Pvt. Ltd. Quadrant Communications Ltd.
Advertising Avenues Dattaram Advertising Pvt. Ltd. Magnum Intergrafiks Pvt. Ltd. R K Swamy BBDO Pvt. Ltd.
Advertising & Marketing Associates Dentsu Communications Pvt. Ltd. Mass Marketing & Advertising Services Pvt. Ltd. Radeus Advertising Pvt. Ltd.
Advertising & Sales Promotion Company Dentsu Marcom Pvt. Ltd. McCann-Erickson India Ltd. Raka Advertising & Marketing Pvt. Ltd.
Adwit (India) Pvt. Ltd. Equus Advertising Company Ltd. Mechanix Marketing Associates Rashtriya Advertising Agency
Akshara Advertising Euro RSCG Advertising Pvt. Ltd. Mindset: E.Y.W Advertising Pvt. Ltd. Ratan Batra Pvt. Ltd.
Ambience Publicis Advertising Pvt. Ltd. Everest Brand Solutions Pvt. Ltd. Mudra Communications Pvt. Ltd. Rediffusion-DY&R Pvt. Ltd.
Ankur Media Pvt. Ltd. FCB-Ulka Advertising Pvt. Ltd. Multimedia Aquarius Pvt. Ltd. Roger Pereira Communications Pvt. Ltd.
Anugrah Madison Advertising Pvt. Ltd. The Flagship Advertising Pvt. Ltd. National Publicity Service Saatchi & Saatchi Pvt. Ltd.
Avishkar Advertising Services Fusion Advertising Services Navnitlal & Co. Sai Advertisers
B Y Padhye Publicity Pvt. Ltd. Grey Worldwide (India) Pvt. Ltd. Network Advertising Pvt. Ltd. Seasons Advertising Associates
Bates India Pvt. Ltd. Impressions Advertising Pvt. Ltd. Newfields Advertising Pvt. Ltd. Shantilal G Shah & Co.
BEI Confluence Communication Ltd. Inter Publicity Pvt. Ltd. Ogilvy & Mather Ltd. Situations Advertising & Marketing Services Pvt. Ltd.
Bidhan Advertising & Marketing Pvt. Ltd. Interface Communications Pvt. Ltd. Overture Communications Pvt. Ltd. Standard Publicity Pvt. Ltd.
Brand David Communications Pvt. Ltd. JWT Parichay Advertising Sunflower Marketing & Advertising
Canco Advertising Pvt. Ltd. Jaya Advertising Pvt. Ltd. Pen A Trait Communications (India) Pvt. Ltd. 3 Brothers & Fils
Capital Advertising Pvt. Ltd. Jaytiyaar Services Percept H Pvt. Ltd. TBWA Anthem Pvt. Ltd.
Catalyst Advertising & Marketing Pvt. Ltd. L A Advertisers Pinnacle Advertising Pvt. Ltd. Triton Communications Pvt. Ltd.
Contract Advertising (India) Pvt. Ltd. Leo Burnett Prem Associates Advertising & Marketing TV Ads
Cornerstone Communications Pvt. Ltd. Lintas India Pvt. Ltd. Pressman Advertising & Marketing Ltd. Vidit Advertising
Crayons Advertising Ltd. MAA Communications Bozell Ltd. Publicis (India) Communications Pvt. Ltd.
Advertising Agencies Association of India
35, Maker Tower 'F', 3rd Floor, Cuffe Parade, Mumbai 400 005.
Tel: (022) 2218 2164 / 2218 7609 Fax: (022) 2218 9590 Email: aaai@vsnl.com
www.aaaindia.org