Advertisement, Creativity, IMC Chapter 2 by Muhammad Ali
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The document discusses the evolution of advertising from the preindustrial era to the present. It describes advertising in the preindustrial period before 1800, the industrializing period from 1800-1900, the industrial period from 1900-1980, and the postindustrial period from 1980 onward. Examples of advertisements are provided from each historical period to illustrate the changes in advertising over time. The effects of advertising on society and ethics are also examined, noting both the potential benefits and dangers of advertising.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
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Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
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there is human activity there is management.
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resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
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production remain merely resources and never become production. Management occupies such an
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Management is a technique of extracting work from others in an integrated and co-ordinated
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Mobilising the physical, human and financial resources and planning their utilization for business
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1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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Advertisement, Creativity, IMC Chapter 2 by Muhammad Ali
- 1. 2-1 The Evolution of Advertising Explains about the Principles of Free-Market Economics, Functions and Effects of Advertising.
- 2. 2-2 Many Buyers & Sellers Economics: Principles of Free-Market Economics Self-Interest Complete Information Absence of Externalities
- 3. 2-3 Economics: Functions and Effects of Advertising
- 4. 2-4 Economics: Evolution of Advertising Preindustrial Industrializing Industrial Postindustrial pre-1800 1800-1900 1900-1980 1980-present
- 5. 2-5 Economics: Evolution of Advertising Stage Waggons ad from the preindustrial age
- 6. 2-6 Economics: Evolution of Advertising Preindustrial Industrializing Industrial Postindustrial pre-1800 1800-1900 1900-1980 1980-present
- 7. 2-7 Economics: Evolution of Advertising Uneeda Biscuit ad from the industrializing age
- 8. 2-8 Economics: Evolution of Advertising Preindustrial Industrializing Industrial Postindustrial pre-1800 1800-1900 1900-1980 1980-present
- 9. 2-9 Economics: Evolution of Advertising Weavers of Speech ad from the industrial age
- 10. 2-10 Economics: Evolution of Advertising Preindustrial Industrializing Industrial Postindustrial pre-1800 1800-1900 1900-1980 1980-present
- 11. 2-11 Economics: Evolution of Advertising American Legacy Foundation ad from the post- industrial age [Insert American Legacy Foundation ad (p. 46) here Position: 1.55” vertical, 3” horiz. Size: 5.7” wide]
- 12. 2-12 Society and Ethics: Effects of Advertising Ethical advertising can . . . improve standards of living, inform of availability of products, imbue products with personality, help us make personal statements, & foster the free press & nonprofits.
- 13. 2-13 Society and Ethics: Effects of Advertising On the other hand, advertising can: be dangerous if misleading, promote unhealthy products, encourage conformity, glorify conspicuous consumption, or target vulnerable markets.