Advert analysis detailed
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The document analyzes a Subway advertisement. The ad shows a character named Keith who is used to not having choices or getting his own way. When a Subway worker asks Keith if he wants peppers on his sandwich, Keith is happy to have this option. The ad's message is that at Subway, customers can make their own decisions and have freedom to customize what they eat. The target audience is ages teenagers to 30 years old, especially students.
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Btec music performance unit 43
This document outlines the tasks for an assignment researching the history and development of electronic music. It will involve researching the early electronic instruments from the 1920s, the evolution of electronic music styles from the 1970s onwards, how subgenres and hybrid genres were formed, and key artists that contributed to genres. Multimedia evidence like images, videos and audio will be presented to support findings on the topics of early electronic instruments, major style periods, subgenre creation, and importance of modern EDM styles.
Initial ideas mind map Music Mag
This document outlines initial ideas for an electronic dance music magazine, including potential names, target genres of music like deep house and big room house, and an audience of young adults aged 16-30 with an interest in electronic music genres. It discusses main story types like artist interviews and festival coverage, as well as secondary stories on music production and popular artists. Suggested visual elements include photos of artists, DJ equipment, and festival scenes, using colors like blue, purple and black that reflect the energy of electronic dance music events.
Subway -marketing_plan
Subway has over 28,000 locations worldwide and seeks to open 1600 more locations in the UK by 2010. Their marketing program focuses on providing fresh, custom-made sandwiches and appeals to health-conscious consumers. Subway analyzes their strengths, such as their large size and brand recognition, and weaknesses, like outdated décor, to identify opportunities for growth and address threats from competitors. Their marketing strategies aim to increase sales and brand awareness through promotions, partnerships, and expanding into new channels.
Question 3
Tom collected feedback on his music video from his class and through uploading it to YouTube. The feedback was overall very positive, with comments praising the professional quality of the video. This gave Tom confidence to continue making music videos. While the feedback was positive, Tom recognized some areas for improvement, such as adding more variety through a costume change, ensuring the lens was clean for each shot, and including more shots of the studio location to avoid repetition. The positive feedback and self-critique have motivated Tom to improve his skills and standards for future music videos.
Target audience
Ed Sheeran's target audience ranges from teenagers aged 13-27. As a 23-year-old artist, he is able to personally connect with his audience. He is influenced by rap and grime artists like Eminem, attracting younger fans with his lyrical flow and emotive style. The majority of Ed Sheeran's fans are teenage girls, drawn to his love-focused songs delivered through catchy melodies. While most fans are female, relatable male experiences discussed in his songs appeal to male listeners as well. Ed grew his fan base through open mic performances and social media, uploading videos of himself playing music online which increased his publicity and allowed him to gain more fans.
Music video production shedule
This document contains Aaron Cork's music video production schedule. It lists the various scenes being filmed over multiple dates from June to December 2015, including location shots of train journeys, a cathedral, and countryside scenes. It also includes club scenes, wake up scenes at Aaron's house, and a time lapse car journey. For each scene, it specifies the location, required crew/cast, and necessary equipment such as cameras, memory cards, phones, and other accessories.
Shot list
This shot list contains 15 shots for a music video including establishing shots of locations like a train, cathedral and nightclub as well as close-ups of a sign, door opening and mobile phone playing music. Shots will be captured from a camera, tripod, iPhone and GoPro during a car journey and feature an actor walking, waking up and going to bed in various locations.
Recommended
Btec music performance unit 43
This document outlines the tasks for an assignment researching the history and development of electronic music. It will involve researching the early electronic instruments from the 1920s, the evolution of electronic music styles from the 1970s onwards, how subgenres and hybrid genres were formed, and key artists that contributed to genres. Multimedia evidence like images, videos and audio will be presented to support findings on the topics of early electronic instruments, major style periods, subgenre creation, and importance of modern EDM styles.
Initial ideas mind map Music Mag
This document outlines initial ideas for an electronic dance music magazine, including potential names, target genres of music like deep house and big room house, and an audience of young adults aged 16-30 with an interest in electronic music genres. It discusses main story types like artist interviews and festival coverage, as well as secondary stories on music production and popular artists. Suggested visual elements include photos of artists, DJ equipment, and festival scenes, using colors like blue, purple and black that reflect the energy of electronic dance music events.
Subway -marketing_plan
Subway has over 28,000 locations worldwide and seeks to open 1600 more locations in the UK by 2010. Their marketing program focuses on providing fresh, custom-made sandwiches and appeals to health-conscious consumers. Subway analyzes their strengths, such as their large size and brand recognition, and weaknesses, like outdated décor, to identify opportunities for growth and address threats from competitors. Their marketing strategies aim to increase sales and brand awareness through promotions, partnerships, and expanding into new channels.
Question 3
Tom collected feedback on his music video from his class and through uploading it to YouTube. The feedback was overall very positive, with comments praising the professional quality of the video. This gave Tom confidence to continue making music videos. While the feedback was positive, Tom recognized some areas for improvement, such as adding more variety through a costume change, ensuring the lens was clean for each shot, and including more shots of the studio location to avoid repetition. The positive feedback and self-critique have motivated Tom to improve his skills and standards for future music videos.
Target audience
Ed Sheeran's target audience ranges from teenagers aged 13-27. As a 23-year-old artist, he is able to personally connect with his audience. He is influenced by rap and grime artists like Eminem, attracting younger fans with his lyrical flow and emotive style. The majority of Ed Sheeran's fans are teenage girls, drawn to his love-focused songs delivered through catchy melodies. While most fans are female, relatable male experiences discussed in his songs appeal to male listeners as well. Ed grew his fan base through open mic performances and social media, uploading videos of himself playing music online which increased his publicity and allowed him to gain more fans.
Music video production shedule
This document contains Aaron Cork's music video production schedule. It lists the various scenes being filmed over multiple dates from June to December 2015, including location shots of train journeys, a cathedral, and countryside scenes. It also includes club scenes, wake up scenes at Aaron's house, and a time lapse car journey. For each scene, it specifies the location, required crew/cast, and necessary equipment such as cameras, memory cards, phones, and other accessories.
Shot list
This shot list contains 15 shots for a music video including establishing shots of locations like a train, cathedral and nightclub as well as close-ups of a sign, door opening and mobile phone playing music. Shots will be captured from a camera, tripod, iPhone and GoPro during a car journey and feature an actor walking, waking up and going to bed in various locations.
Location recce
The document lists and describes 4 potential filming locations for a music video: Salisbury station for a train scene representing travel; the filmmaker's upstairs bedroom for scenes of waking up and falling asleep; their spare bedroom where the existing environment would help achieve realism; and a night club called Glam to feature clubbing and partying to match the dance track of the song.
Ideas drafting
I showed my song to my friend Aaron, who suggested filming a pan shot of a fairground ride to relate to the feel-good drum and bass song. I want to focus on a heterosexual couple enjoying themselves on the ride in slow motion to create emotion. When I showed the song to Tom, he liked the acoustic beginning and genre but didn't provide video ideas, just enthusiasm, so I will continue developing my own ideas.
Ed sheeran touch and go - lyrics
The song is about a man who is struggling in his relationship with his partner. He wakes up in the middle of the night with her still in his bed, but things have been left unsaid between them. He wants to know how long they can continue in this uncertain "touch and go" situation, where he questions their feelings but says he will stop everything for her if she wants him to stay. The chorus reflects on how his soul needs clarity on how long they can maintain this dynamic before it breaks his heart again.
Reece photos
Ringwood town will be used to film a music video because it is the nearest location to the filmmaker, saving time traveling to the filming site. The town has both urban and rural areas that can be used to match different moods in the chosen song. Most of the filming will take place around The White Hart, which has an urban setting that can help convey the main message of the song. A small portion will also be filmed near The Alice Lisle for its suitable urban areas that are well-suited for the selected song.
Music video floor plan
This document provides floor plans for two filming locations for a music video. The first location is Salisbury station, where scene two will be filmed as indicated by an arrow. The second location is the author's house, where the majority of the first song verse will be filmed using a variety of shots as the mise-en-scene is already in place.
Costume media
The costume chosen is comfortable for the long filming time and stylish to fit the modern, casual music video. The main actor, Callum Groves, was selected because he is confident and won't get camera shy, allowing the director to focus fully on him. Only one actor also makes filming more efficient.
The props include a mobile phone, headphones, car, car keys, alcoholic beverages, hat, bed, pillow and clothes to move the story of a character listening to music and spending a night out.
Target audience
Ed Sheeran's target audience ranges from teenagers aged 13-27, with most of his fans being female teenagers. His self-written songs about love, life, and loss appeal to both males and females through catchy melodies and relatable narratives about personal experiences. Sheeran was able to build his fan base through extensive self-promotion, performing many gigs and uploading videos to YouTube, until he was discovered in Los Angeles by Jamie Foxx after a few local performances.
Digipack and poster analysis
Ed Sheeran's album cover features a realistic chalk-like image of his face to grab audience attention as he is the unique selling point. The numeric '+' logo creates brand recognition. On the back, the bold white text stands out against the orange background, giving insight into Ed Sheeran's singer-songwriter music style. It also lists the songs to help audiences decide whether to buy. The poster again shows Ed Sheeran's quirky smiling image for recognition and reinforces his name and release date to notify audiences.
Genre research
Singer-songwriters can trace their origins to ancient oral traditions where poems would be performed as songs. After the invention of printing, songs would be written and performed by traveling musicians. This tradition evolved into contemporary folk music culture. Some famous modern singer-songwriters include Ed Sheeran, Elton John, Johnny Cash, and Adele. Awards in this genre include Best Male/Female Artist and Album/Record of the Year. Singer-songwriters typically perform solo with just a guitar or piano and write compositions focused on personal or political topics. There is no set style or clothing for this genre, as artists have their own unique senses of style, but singer-songwriters generally project a more relaxed attitude than others in
Target audience
This document summarizes the target audience for drum & bass music events. The target audience is ages 16-25, who tend to have more free time and disposable income to spend on music and tickets. A typical member of this audience is depicted as a heterosexual male, wearing standard fashionable clothing like a t-shirt and jeans. They often enjoy amateur DJing and getting together with friends to make music, inspired by professional drum & bass DJs. The target audience also includes heterosexual females who dress casually in jeans and jumpers, share similar interests to males, and often have many male friends.
Tom fearon as pre production tasks feedback sheet
This document provides feedback from a teacher to a student, Tom Fearon, on his pre-production tasks for a film project. The teacher indicates that for many of the tasks, including script, storyboard, shotlist, locations, costumes, props, actors, and production schedule, the student had not originally uploaded any work. The teacher leaves comments on how to improve the work that was included. The student has since uploaded work for most of the tasks, but is still missing a shotlist. The teacher gives an initial mark of 2 out of 20 but indicates the work is now at a level 2 after improvements, with a final mark of 11 out of 20.
Tom fearon as coursework overall marksheet
Thomas Fearon received marks of 11/20 for planning, 50/60 for his main construction task, and 13/20 for his evaluation. His construction task showed excellence in technical skills and creative use of mise en scene, suspenseful editing, appropriate footage, and balanced sound and dialogue. His evaluation provided thoughtful analysis of his film choices and representation of social groups, explained why a particular film studio would best distribute his film using comparisons, and reflected on what he learned through the process, though some answers could have provided more detail. Overall he received a total mark of 74/100 and a grade of B.
Question 1
The document analyzes the opening frames of a horror film to show how it conforms to genre conventions. Key shots include an unfocused house view to build suspense without revealing details, beach shots to establish the eerie setting, and character introductions using a first-person handheld style similar to popular horror films. Random cuts to a character running and panting are meant to hint at danger and potentially scare viewers. The opening ends by cutting to black for three seconds of uncertainty before revealing the main title in a style comparable to other horror films.
Question 4 & 5
This document profiles a typical 16-24 year old male. It describes his casual style of dress including scruffy hair, plain tops, and baggy jeans. It lists leisure activities he enjoys like video games, sports, social media, and films. It also outlines things he dislikes such as classical music, reading, and spending a lot of money. The document then shifts to discussing feedback on film openings from fellow students. It notes both positive and negative feedback, with the key criticism being that the film titles dragged on too long. The feedback will help the author improve and maintain a high standard.
Question 3
Blumhouse Productions would be a good media institution to distribute the author's media product. Blumhouse specializes in low-budget horror films and has pioneered a model of independent studio filmmaking. It has had success distributing films like Paranormal Activity, Insidious, and Sinister - all of which the author's film can be compared to based on use of handheld cameras, poster/opening sequence similarities, or haunted house themes. Blumhouse turns low-budget films into profitable franchises, as evidenced by Paranormal Activity's $200 million return on a $15,000 budget. The author believes Blumhouse could execute their vision and potentially turn it into a successful horror film franchise.
Horror Film Floor Plan
This document lists 3 boys' names and mentions a bed. It appears to be listing who is sleeping in a bed or bedroom with 3 boys listed but no other context provided.
Horror film script
Three boys are packing to go on a trip to a holiday house. One boy tells another to get more boxers from his drawer. They ask where they are going. One boy gets annoyed that his friend is filming them packing. Later as they run in the dark, another asks why the camera is out. They tell him to put it away. The camera is then turned off as they continue running in the dark. The scene cuts to a tense moment at a cottage before ending with the title.
Production schedule
The production schedule outlines the dates and locations for filming scenes 1 and 2 of a film, listing the crew and equipment needed on each date, including a camera, actors, props, and costumes. Post-production work including editing is scheduled from January through mid-February.
Horror target audience
This document discusses the target audience for horror movies. It argues that you cannot judge who likes horror based on appearances alone, as preferences vary and many who seem like they would dislike horror actually enjoy it. While stereotypically horror fans tend to be males aged 15-45, the true target is anyone seeking thrills and fun from being scared, as the main objective of horror movies is to scare the audience.
Camera angles
This document defines and describes various camera angles used in filmmaking, including establishing shots to set the scene, wide shots for context, medium shots from the waist up, close ups to emphasize important objects or people, point of view shots that make the audience feel like they are in that position, over the shoulder shots to help place characters, and high and low angle shots from above or below eye level to change perspective.
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Location recce
The document lists and describes 4 potential filming locations for a music video: Salisbury station for a train scene representing travel; the filmmaker's upstairs bedroom for scenes of waking up and falling asleep; their spare bedroom where the existing environment would help achieve realism; and a night club called Glam to feature clubbing and partying to match the dance track of the song.
Ideas drafting
I showed my song to my friend Aaron, who suggested filming a pan shot of a fairground ride to relate to the feel-good drum and bass song. I want to focus on a heterosexual couple enjoying themselves on the ride in slow motion to create emotion. When I showed the song to Tom, he liked the acoustic beginning and genre but didn't provide video ideas, just enthusiasm, so I will continue developing my own ideas.
Ed sheeran touch and go - lyrics
The song is about a man who is struggling in his relationship with his partner. He wakes up in the middle of the night with her still in his bed, but things have been left unsaid between them. He wants to know how long they can continue in this uncertain "touch and go" situation, where he questions their feelings but says he will stop everything for her if she wants him to stay. The chorus reflects on how his soul needs clarity on how long they can maintain this dynamic before it breaks his heart again.
Reece photos
Ringwood town will be used to film a music video because it is the nearest location to the filmmaker, saving time traveling to the filming site. The town has both urban and rural areas that can be used to match different moods in the chosen song. Most of the filming will take place around The White Hart, which has an urban setting that can help convey the main message of the song. A small portion will also be filmed near The Alice Lisle for its suitable urban areas that are well-suited for the selected song.
Music video floor plan
This document provides floor plans for two filming locations for a music video. The first location is Salisbury station, where scene two will be filmed as indicated by an arrow. The second location is the author's house, where the majority of the first song verse will be filmed using a variety of shots as the mise-en-scene is already in place.
Costume media
The costume chosen is comfortable for the long filming time and stylish to fit the modern, casual music video. The main actor, Callum Groves, was selected because he is confident and won't get camera shy, allowing the director to focus fully on him. Only one actor also makes filming more efficient.
The props include a mobile phone, headphones, car, car keys, alcoholic beverages, hat, bed, pillow and clothes to move the story of a character listening to music and spending a night out.
Target audience
Ed Sheeran's target audience ranges from teenagers aged 13-27, with most of his fans being female teenagers. His self-written songs about love, life, and loss appeal to both males and females through catchy melodies and relatable narratives about personal experiences. Sheeran was able to build his fan base through extensive self-promotion, performing many gigs and uploading videos to YouTube, until he was discovered in Los Angeles by Jamie Foxx after a few local performances.
Digipack and poster analysis
Ed Sheeran's album cover features a realistic chalk-like image of his face to grab audience attention as he is the unique selling point. The numeric '+' logo creates brand recognition. On the back, the bold white text stands out against the orange background, giving insight into Ed Sheeran's singer-songwriter music style. It also lists the songs to help audiences decide whether to buy. The poster again shows Ed Sheeran's quirky smiling image for recognition and reinforces his name and release date to notify audiences.
Genre research
Singer-songwriters can trace their origins to ancient oral traditions where poems would be performed as songs. After the invention of printing, songs would be written and performed by traveling musicians. This tradition evolved into contemporary folk music culture. Some famous modern singer-songwriters include Ed Sheeran, Elton John, Johnny Cash, and Adele. Awards in this genre include Best Male/Female Artist and Album/Record of the Year. Singer-songwriters typically perform solo with just a guitar or piano and write compositions focused on personal or political topics. There is no set style or clothing for this genre, as artists have their own unique senses of style, but singer-songwriters generally project a more relaxed attitude than others in
Target audience
This document summarizes the target audience for drum & bass music events. The target audience is ages 16-25, who tend to have more free time and disposable income to spend on music and tickets. A typical member of this audience is depicted as a heterosexual male, wearing standard fashionable clothing like a t-shirt and jeans. They often enjoy amateur DJing and getting together with friends to make music, inspired by professional drum & bass DJs. The target audience also includes heterosexual females who dress casually in jeans and jumpers, share similar interests to males, and often have many male friends.
Tom fearon as pre production tasks feedback sheet
This document provides feedback from a teacher to a student, Tom Fearon, on his pre-production tasks for a film project. The teacher indicates that for many of the tasks, including script, storyboard, shotlist, locations, costumes, props, actors, and production schedule, the student had not originally uploaded any work. The teacher leaves comments on how to improve the work that was included. The student has since uploaded work for most of the tasks, but is still missing a shotlist. The teacher gives an initial mark of 2 out of 20 but indicates the work is now at a level 2 after improvements, with a final mark of 11 out of 20.
Tom fearon as coursework overall marksheet
Thomas Fearon received marks of 11/20 for planning, 50/60 for his main construction task, and 13/20 for his evaluation. His construction task showed excellence in technical skills and creative use of mise en scene, suspenseful editing, appropriate footage, and balanced sound and dialogue. His evaluation provided thoughtful analysis of his film choices and representation of social groups, explained why a particular film studio would best distribute his film using comparisons, and reflected on what he learned through the process, though some answers could have provided more detail. Overall he received a total mark of 74/100 and a grade of B.
Question 1
The document analyzes the opening frames of a horror film to show how it conforms to genre conventions. Key shots include an unfocused house view to build suspense without revealing details, beach shots to establish the eerie setting, and character introductions using a first-person handheld style similar to popular horror films. Random cuts to a character running and panting are meant to hint at danger and potentially scare viewers. The opening ends by cutting to black for three seconds of uncertainty before revealing the main title in a style comparable to other horror films.
Question 4 & 5
This document profiles a typical 16-24 year old male. It describes his casual style of dress including scruffy hair, plain tops, and baggy jeans. It lists leisure activities he enjoys like video games, sports, social media, and films. It also outlines things he dislikes such as classical music, reading, and spending a lot of money. The document then shifts to discussing feedback on film openings from fellow students. It notes both positive and negative feedback, with the key criticism being that the film titles dragged on too long. The feedback will help the author improve and maintain a high standard.
Question 3
Blumhouse Productions would be a good media institution to distribute the author's media product. Blumhouse specializes in low-budget horror films and has pioneered a model of independent studio filmmaking. It has had success distributing films like Paranormal Activity, Insidious, and Sinister - all of which the author's film can be compared to based on use of handheld cameras, poster/opening sequence similarities, or haunted house themes. Blumhouse turns low-budget films into profitable franchises, as evidenced by Paranormal Activity's $200 million return on a $15,000 budget. The author believes Blumhouse could execute their vision and potentially turn it into a successful horror film franchise.
Horror Film Floor Plan
This document lists 3 boys' names and mentions a bed. It appears to be listing who is sleeping in a bed or bedroom with 3 boys listed but no other context provided.
Horror film script
Three boys are packing to go on a trip to a holiday house. One boy tells another to get more boxers from his drawer. They ask where they are going. One boy gets annoyed that his friend is filming them packing. Later as they run in the dark, another asks why the camera is out. They tell him to put it away. The camera is then turned off as they continue running in the dark. The scene cuts to a tense moment at a cottage before ending with the title.
Production schedule
The production schedule outlines the dates and locations for filming scenes 1 and 2 of a film, listing the crew and equipment needed on each date, including a camera, actors, props, and costumes. Post-production work including editing is scheduled from January through mid-February.
Horror target audience
This document discusses the target audience for horror movies. It argues that you cannot judge who likes horror based on appearances alone, as preferences vary and many who seem like they would dislike horror actually enjoy it. While stereotypically horror fans tend to be males aged 15-45, the true target is anyone seeking thrills and fun from being scared, as the main objective of horror movies is to scare the audience.
Camera angles
This document defines and describes various camera angles used in filmmaking, including establishing shots to set the scene, wide shots for context, medium shots from the waist up, close ups to emphasize important objects or people, point of view shots that make the audience feel like they are in that position, over the shoulder shots to help place characters, and high and low angle shots from above or below eye level to change perspective.
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Advert analysis detailed
- 1. Name: Isaac Farmer BTEC Creative Media Production Advert Analysis Name of Product: Subway AdvertDetails(what happens?): Music & Sound Effects: Text: Group Roles: Audience: Message: We are shown the life of Keith and how he doesn’t get his own way and can’t make his own decisions. But he gets asked by a subway worker if he wants peppers and he is happy because he has never had an option before. Music in the background Voice over Other sound effects My sub, my way. Subway Eat fresh Any ages, but mainly teenagers to 30 year olds (students) At subway, you can make your own decisions. You have freedom in what you eat.