This document lists 10 advantages and 10 disadvantages of qualitative research. The advantages include promoting human understanding, learning new things, developing new theories, allowing for multiple perceptions, using diversified data and multiple methods, freedom of expression, preserving culture, enriching personal experiences, and establishing credibility. However, the document also notes qualitative research can be subjective, confusing, time-consuming, inaccurate, influenced by changing emotions, prone to gender bias, result in overgeneralization of data, reflect opinions rather than facts, and lack credibility.