This document outlines the budget and promotional plan for David Beckham's debut game with LA Galaxy. It allocates $335,000 total for the game budget, including $500,000 for Beckham's contract per game. The promotional plan includes national television and radio coverage, magazine features, billboards, and in-game promotions like giveaways and a Beckham camera. Credentials are provided for press in locker rooms, on the field, and for interviews. Various workers and sponsors are also listed.

1. David Beckham Signs With LA GALAXY Chelsea Shaughnessy Kara Trzasko

5. Budget Contract $230 Million/5Years Set Aside Amount(Game) $500,000 Promotions $300,000 Supplies $ 25,000 Pay Roll $ 100,00 Food/Drinks Provided by Sponsors TOTAL SPENT (on Game): $335,000

6. Game Workers Concession Field Security Press Box Management Catering (Press Box) Camera Crews Television Crews Radio Crews Runners (Press to Field) Operations management Field Operations Press Ushers Traffic Control Police FBI

7. Workers Locker Room Staff Security Cleaning Delivering (Waters) Cleaning People (In/Outside Stadium) Traffic Control Ushers

8. Supplies Cameras Tables Chairs Head Phones Extra Laptops Printers Fax Machine Phones Refreshments Extension Cords Working Space Media Guides Walkie-Talkies Adequate Power (Lights, Outlets)

9. Promotional Materials T.V- National Coverage Commercial Joined with ESPN Magazines ESPN, Sports Illustrated Radio Interviews (Out of LA) 97.1FM KLSX, 710AM KSPN, 790AM KABC, 640AM KFI Television Interviews Chelsea Lately, ESPN #23 Jersey Released Photo Shoot (Beckham &Donovan) ESPN the Magazine, Billboards

10. In Game Promotions Full coverage of debut game with expanded pre/post show reports and interviews Beckham Camera Camera follows Beckham on the field throughout debut game Giveaways (1st 2,000 Fans) T-Shirts, Posters, Scarves, magnetic Schedules Halftime Activities for Kids (Score on a Mascot)

11. Sponsors The Home Depot ADIDAS American Express Bank of America Coca-Cola Sports Authority Toyota ADT Always There Anheaser Bush Inc Central Parking System McDonald’s Time Warner Cable

12. Credentials Field Credentials Press Credentials Major Photography TV Crew ESPN Sports Illustrated Sponsors Local, Regional & National News Papers Magazines

13. Credentials (Cont.) Locker Room Credentials All Access Credentials Interviews ESPN Sports Illustrated Security Runners Managers Law Enforcement