Web Analytics tools are very powerful and come with lots of features and utilities, but they only bring you data. I normaly use this presentation to tell how to easelly go from data to knowledge using an spreadsheet.
The document discusses opportunities in data and analytics. It notes that the media landscape has changed significantly over time, with digital media now dominating. It outlines some common job functions in this area like media planning, search engine marketing, analyzing data and insights. It describes both the best parts, like growth opportunities and influencing business decisions, and worst parts, like getting non-technical people to understand analytics. It lists important skillsets as numerical ability, analytical thinking, pattern recognition. Suggested degrees include math, statistics, commerce and computer science. Potential career paths mentioned are roles in account management, strategy, project management, analytics and optimization.
The document provides an overview of predictive intelligence capabilities including collecting customer behavior across channels, making predictions and automating decisions at scale, and enhancing marketing efforts with behavioral data. It outlines agenda topics on the power of predictive intelligence, collecting customer data, demonstrations of success stories, the product roadmap, and go-to-market details. The presentation aims to illustrate how predictive intelligence can be leveraged to generate personalized customer experiences.
The Pace of technology and Today's customers demands Real time marketing, because the current marketing is driven by processes - leading to creation of silos.
The need of the hour is customer centric marketing that is fast, decisive, engaging and providing great customer experience in real time.
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
The document outlines 3 essential steps to take before investing in marketing technology: 1) Conduct upfront analytics to identify strategic objectives and key metrics. 2) Develop a customer contact strategy based on profiling results to create a communications roadmap. 3) Assess current technology and create a roadmap for supporting database marketing with the right technology components and timelines. Taking these steps ensures investments are informed by analytics and strategy to maximize results.
Web analytics provides insights into website visitors' behaviors that can help businesses improve efficiency and increase profits. It allows tracking things like how people find and navigate a site, where they convert or don't convert, and how well content performs. Free tools like Google Analytics or paid options like Coremetrics and WebTrends give comprehensive data to test and optimize website strategies.
Crossing the New Digital Divide: Your Guide to Marketing EffectivenessTinuiti
Nielsen Visual IQ Presents:
The digital era poses challenges when tracking, analyzing and optimizing marketing performance. Keep up with measurement to avoid falling behind. We’ll discuss the constantly changing digital landscape, analytics and attribution, and will provide insights and tips of marketing effectiveness.
Market Awareness acts as a non-biased third party firm to apply a known methodology, to a lost prospect or existing project, to uncover critical intelligence on your company\'s true strengths and weaknesses.
We are looking for Digital Marketing Campaign Analyst Billigence
We are extending our Billigence team and therefore we are looking for Digital Marketing Enthusiast. This is a brand-new position for marketer who loves data analysis and segmentation. If you are interested, please contact us at email jitka.bednarikova@billigence.com. We are looking forward to receiving your CVs.
The document discusses opportunities in data and analytics. It notes that the media landscape has changed significantly over time, with digital media now dominating. It outlines some common job functions in this area like media planning, search engine marketing, analyzing data and insights. It describes both the best parts, like growth opportunities and influencing business decisions, and worst parts, like getting non-technical people to understand analytics. It lists important skillsets as numerical ability, analytical thinking, pattern recognition. Suggested degrees include math, statistics, commerce and computer science. Potential career paths mentioned are roles in account management, strategy, project management, analytics and optimization.
The document provides an overview of predictive intelligence capabilities including collecting customer behavior across channels, making predictions and automating decisions at scale, and enhancing marketing efforts with behavioral data. It outlines agenda topics on the power of predictive intelligence, collecting customer data, demonstrations of success stories, the product roadmap, and go-to-market details. The presentation aims to illustrate how predictive intelligence can be leveraged to generate personalized customer experiences.
The Pace of technology and Today's customers demands Real time marketing, because the current marketing is driven by processes - leading to creation of silos.
The need of the hour is customer centric marketing that is fast, decisive, engaging and providing great customer experience in real time.
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
The document outlines 3 essential steps to take before investing in marketing technology: 1) Conduct upfront analytics to identify strategic objectives and key metrics. 2) Develop a customer contact strategy based on profiling results to create a communications roadmap. 3) Assess current technology and create a roadmap for supporting database marketing with the right technology components and timelines. Taking these steps ensures investments are informed by analytics and strategy to maximize results.
Web analytics provides insights into website visitors' behaviors that can help businesses improve efficiency and increase profits. It allows tracking things like how people find and navigate a site, where they convert or don't convert, and how well content performs. Free tools like Google Analytics or paid options like Coremetrics and WebTrends give comprehensive data to test and optimize website strategies.
Crossing the New Digital Divide: Your Guide to Marketing EffectivenessTinuiti
Nielsen Visual IQ Presents:
The digital era poses challenges when tracking, analyzing and optimizing marketing performance. Keep up with measurement to avoid falling behind. We’ll discuss the constantly changing digital landscape, analytics and attribution, and will provide insights and tips of marketing effectiveness.
Market Awareness acts as a non-biased third party firm to apply a known methodology, to a lost prospect or existing project, to uncover critical intelligence on your company\'s true strengths and weaknesses.
We are looking for Digital Marketing Campaign Analyst Billigence
We are extending our Billigence team and therefore we are looking for Digital Marketing Enthusiast. This is a brand-new position for marketer who loves data analysis and segmentation. If you are interested, please contact us at email jitka.bednarikova@billigence.com. We are looking forward to receiving your CVs.
How the Digital Journey Has Redefined Sales & Relationshipstoddjanderson
• Trends Affecting precision and contract manufacturing.
• How to close the sales loop with high value resources and processes.
• The world on the go – everything mobile.
In this presentation, we’ll discuss how data driven analytics are shaping the message and the messenger. It’s no longer sufficient to simply have an attractive website. Manufacturers are discovering the significance of their customers’ experience and journey through the lens of digital. Value based exchanges are at the core of an effective digital marketing strategy.
Tilkee is a tool that analyzes how, when, and for how long sales and marketing documents are read, informing users in real-time. It creates more efficient sales teams by providing data on document reading behavior to help salespeople prioritize follow-ups and focus on interested prospects. Tilkee shortens sales cycles by reducing delays between contacts. Users can upload documents to Tilkee or integrate it with other tools, and recipients receive a personalized URL to access documents. Tilkee then provides notifications and insights about recipients' reading behavior to guide the selling process and help optimize documents.
How Programmatic Advertising Pulled The Trigger On (Dis)TrustMediaPost
Despite its promises of transparency, programmatic advertising introduced new complexity and opaque cost structures into the advertiser/agency relationship. One of the leading brand consultancies reflects on how the rise of advanced ad tech heightened perennial questions about the role, value and honesty of agency relationships…and what is being done to fix them.
Learn how to make real-time decisions on Marketing, Sales and Service Operations and also adapt and optimize internal Business processes to include Social Sales and Marketing
VWO Product Webinars: How to get right with visitor researchVWO
Key Takeaways:
1. Identifying the starting points of your research
2. Set of questions to ask yourself while evaluating your visitor behavior
3. Tailoring step-by-step research methodology for your business
4. Building strong hypotheses, which move the needle on your conversion rate
This document describes Datawiz.io's case study using machine learning and predictive analysis of POS/receipt data to help retailers with dynamic repricing, weekly recommendations, sales prediction, and association rules/upselling. The solutions aim to maximize profits by discovering optimal pricing, promoting the right products to the right customers weekly, overcoming supply and demand issues through accurate sales forecasting, and increasing high margin product sales through key product relationships. The case study outlines the business problems, proposed technical solutions using algorithms, and expected benefits for retailers.
Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain that help in decision making. Web analytics is a hot topic as there a more number of websites than people in this world and to make your website best you have to know about your website. This provide the basics for web analytics.
O documento fornece instruções sobre o concurso público para ingresso no Corpo de Saúde da Marinha em 2015, incluindo: a data das provas escritas objetivas e da redação, que será em 26 de julho de 2015, com duração de 4 horas; os itens que os candidatos devem levar e não poderão levar para a prova; e onde os candidatos podem encontrar mais informações sobre o concurso.
This document discusses computer hardware components and input devices. It describes the main components of a computer system including input devices, processing devices, output devices, and memory devices. It then provides details on common input devices such as the keyboard, mouse, joystick, light pen, track ball, scanner, microphone, magnetic ink card reader, optical character reader, bar code reader, and optical mark reader. It explains what each input device is used for and how it functions to input data into the computer.
Fascism is a totalitarian ideology that strives for radical social change through a nationalist dictatorship. It values nationalism, militarism, and an authoritarian leader above individual rights and democratic values. Fascist regimes maintain power through propaganda, suppression of opposition, and no tolerance of criticism of the state.
Este documento resume la vida y carrera militar de José de San Martín, un general argentino cuyas campañas fueron cruciales para la independencia de Argentina, Chile y Perú de España. Nació en 1778 en la actual Argentina y se unió al ejército español de joven. Luego de regresar a Buenos Aires en 1812, lideró las fuerzas patriotas y planeó la estrategia de liberar primero Chile y luego Perú para debilitar el poder español en Sudamérica. Declaró la independencia de Perú en 1821 y terminó
NOT UPDATED PRESENTATION: To view updated version, please visit ISSUU, SCRIBD, YUMPU, and do the same presentation title search or use search engine. Slideshare does not allow file update at this time. - THANK YOU.
未更新演示:查看最新版本,請訪問ISSUU,SCRIBD,YUMPU,並做相同的演示文稿標題搜索或使用搜索引擎。 Slideshare目前不允許文件更新。 - 謝謝。
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四級清潔, 低成本的, 被遺忘的水技術為工業, 商業及養殖應用 / Four Levels of Clean, Low cost, Forgotten Water Technologies for Industrial, Commercial, & Farming Applications
NOT UPDATE PRESENTATION: To view updated version, please visit ISSUU, SCRIBD, YUMPU, and do the same presentation title search or use search engine. Slideshare does not allow file update at this time. - THANK YOU.
Neaktualizovaná prezentace: Chcete-li zobrazit aktualizovanou verzi, navštivte webové stránky ISSUU, SCRIBD, YUMPU a proveďte stejný vyhledávací titul nebo použijte vyhledávač. Slideshare v současné době neumožňuje aktualizaci souborů. - DĚKUJI.
=
Ve všech odvětvích a vědních oborů, dosud nepřijaly technologií, z nichž některé byly široce používány pro komercializace aplikace jsou postupně znovu potvrzuje hlavního proudu západních akademiků. V další fázi je, jak západní média hlavního proudu na různých úrovních (od novinky, věda zpráv, až Wikipedia) jdou k vyjádření těchto potvrzení. / Across industries and science fields, previously not accepted technologies, some of which has been widely used for commercialized applications are gradually being re-confirmed by mainstream Western academics. The next phase is how Western mainstream media of various levels(from news, science reports, to Wikipedia) are going to express these confirmations.
Мария Колчина и Berner&Stafford приглашают руководителей на бизнес-завтрак по методологии Sales Drive Management
Поговорим о системном подходе к продажам
Какие решения важнее всего при управлении продажами? Для нас это план, контроль, бизнес-процесс продаж, подготовка и мотивация продавцов, а также CRM-система.
Вебинар. Управление по приборам. Сегментация и анализ клиентовVadim Dozortsev
Презентация вебинара Управление по приборам. Рассмотрены вопросы сегментации клиентов, методики определения текущей и потенциальной ценности клиента, активности клиента. И главное какие управленческие решения необходимо принимать в зависимости от результатов полученных при анализе данных
The document discusses the project planning and systems development lifecycle (SDLC), outlining the key activities in each phase including planning, analysis, design, development, testing, implementation, and maintenance. It explains that planning involves selecting a system, assessing feasibility, and developing a project plan. Analysis involves gathering requirements, modeling processes, and determining whether to buy or build the system. The other phases involve designing system models, developing the system, testing it, implementing it for users, and maintaining it ongoing.
Lipids are organic compounds that are relatively insoluble in water but soluble in organic solvents. They can be classified as simple lipids, which include fats and oils, or complex lipids, which include phospholipids, glycolipids, and lipoproteins. Fats and oils are composed of fatty acids and glycerol and serve important functions such as energy storage, structural components of cell membranes, and as precursors to hormones and vitamins. Phospholipids and glycolipids are complex lipids that contain fatty acids bonded to a phosphate or carbohydrate group respectively. Lipoproteins transport lipids through the bloodstream.
El documento resume las características fundamentales del fútbol, incluyendo que es un deporte jugado entre dos equipos de 11 jugadores, cuyo objetivo es meter la pelota en la portería contraria usando cualquier parte del cuerpo excepto manos y brazos. También destaca que es el deporte más popular del mundo y juega un papel importante en la vida de las personas y las naciones.
How the Digital Journey Has Redefined Sales & Relationshipstoddjanderson
• Trends Affecting precision and contract manufacturing.
• How to close the sales loop with high value resources and processes.
• The world on the go – everything mobile.
In this presentation, we’ll discuss how data driven analytics are shaping the message and the messenger. It’s no longer sufficient to simply have an attractive website. Manufacturers are discovering the significance of their customers’ experience and journey through the lens of digital. Value based exchanges are at the core of an effective digital marketing strategy.
Tilkee is a tool that analyzes how, when, and for how long sales and marketing documents are read, informing users in real-time. It creates more efficient sales teams by providing data on document reading behavior to help salespeople prioritize follow-ups and focus on interested prospects. Tilkee shortens sales cycles by reducing delays between contacts. Users can upload documents to Tilkee or integrate it with other tools, and recipients receive a personalized URL to access documents. Tilkee then provides notifications and insights about recipients' reading behavior to guide the selling process and help optimize documents.
How Programmatic Advertising Pulled The Trigger On (Dis)TrustMediaPost
Despite its promises of transparency, programmatic advertising introduced new complexity and opaque cost structures into the advertiser/agency relationship. One of the leading brand consultancies reflects on how the rise of advanced ad tech heightened perennial questions about the role, value and honesty of agency relationships…and what is being done to fix them.
Learn how to make real-time decisions on Marketing, Sales and Service Operations and also adapt and optimize internal Business processes to include Social Sales and Marketing
VWO Product Webinars: How to get right with visitor researchVWO
Key Takeaways:
1. Identifying the starting points of your research
2. Set of questions to ask yourself while evaluating your visitor behavior
3. Tailoring step-by-step research methodology for your business
4. Building strong hypotheses, which move the needle on your conversion rate
This document describes Datawiz.io's case study using machine learning and predictive analysis of POS/receipt data to help retailers with dynamic repricing, weekly recommendations, sales prediction, and association rules/upselling. The solutions aim to maximize profits by discovering optimal pricing, promoting the right products to the right customers weekly, overcoming supply and demand issues through accurate sales forecasting, and increasing high margin product sales through key product relationships. The case study outlines the business problems, proposed technical solutions using algorithms, and expected benefits for retailers.
Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain that help in decision making. Web analytics is a hot topic as there a more number of websites than people in this world and to make your website best you have to know about your website. This provide the basics for web analytics.
O documento fornece instruções sobre o concurso público para ingresso no Corpo de Saúde da Marinha em 2015, incluindo: a data das provas escritas objetivas e da redação, que será em 26 de julho de 2015, com duração de 4 horas; os itens que os candidatos devem levar e não poderão levar para a prova; e onde os candidatos podem encontrar mais informações sobre o concurso.
This document discusses computer hardware components and input devices. It describes the main components of a computer system including input devices, processing devices, output devices, and memory devices. It then provides details on common input devices such as the keyboard, mouse, joystick, light pen, track ball, scanner, microphone, magnetic ink card reader, optical character reader, bar code reader, and optical mark reader. It explains what each input device is used for and how it functions to input data into the computer.
Fascism is a totalitarian ideology that strives for radical social change through a nationalist dictatorship. It values nationalism, militarism, and an authoritarian leader above individual rights and democratic values. Fascist regimes maintain power through propaganda, suppression of opposition, and no tolerance of criticism of the state.
Este documento resume la vida y carrera militar de José de San Martín, un general argentino cuyas campañas fueron cruciales para la independencia de Argentina, Chile y Perú de España. Nació en 1778 en la actual Argentina y se unió al ejército español de joven. Luego de regresar a Buenos Aires en 1812, lideró las fuerzas patriotas y planeó la estrategia de liberar primero Chile y luego Perú para debilitar el poder español en Sudamérica. Declaró la independencia de Perú en 1821 y terminó
NOT UPDATED PRESENTATION: To view updated version, please visit ISSUU, SCRIBD, YUMPU, and do the same presentation title search or use search engine. Slideshare does not allow file update at this time. - THANK YOU.
未更新演示:查看最新版本,請訪問ISSUU,SCRIBD,YUMPU,並做相同的演示文稿標題搜索或使用搜索引擎。 Slideshare目前不允許文件更新。 - 謝謝。
=
四級清潔, 低成本的, 被遺忘的水技術為工業, 商業及養殖應用 / Four Levels of Clean, Low cost, Forgotten Water Technologies for Industrial, Commercial, & Farming Applications
NOT UPDATE PRESENTATION: To view updated version, please visit ISSUU, SCRIBD, YUMPU, and do the same presentation title search or use search engine. Slideshare does not allow file update at this time. - THANK YOU.
Neaktualizovaná prezentace: Chcete-li zobrazit aktualizovanou verzi, navštivte webové stránky ISSUU, SCRIBD, YUMPU a proveďte stejný vyhledávací titul nebo použijte vyhledávač. Slideshare v současné době neumožňuje aktualizaci souborů. - DĚKUJI.
=
Ve všech odvětvích a vědních oborů, dosud nepřijaly technologií, z nichž některé byly široce používány pro komercializace aplikace jsou postupně znovu potvrzuje hlavního proudu západních akademiků. V další fázi je, jak západní média hlavního proudu na různých úrovních (od novinky, věda zpráv, až Wikipedia) jdou k vyjádření těchto potvrzení. / Across industries and science fields, previously not accepted technologies, some of which has been widely used for commercialized applications are gradually being re-confirmed by mainstream Western academics. The next phase is how Western mainstream media of various levels(from news, science reports, to Wikipedia) are going to express these confirmations.
Мария Колчина и Berner&Stafford приглашают руководителей на бизнес-завтрак по методологии Sales Drive Management
Поговорим о системном подходе к продажам
Какие решения важнее всего при управлении продажами? Для нас это план, контроль, бизнес-процесс продаж, подготовка и мотивация продавцов, а также CRM-система.
Вебинар. Управление по приборам. Сегментация и анализ клиентовVadim Dozortsev
Презентация вебинара Управление по приборам. Рассмотрены вопросы сегментации клиентов, методики определения текущей и потенциальной ценности клиента, активности клиента. И главное какие управленческие решения необходимо принимать в зависимости от результатов полученных при анализе данных
The document discusses the project planning and systems development lifecycle (SDLC), outlining the key activities in each phase including planning, analysis, design, development, testing, implementation, and maintenance. It explains that planning involves selecting a system, assessing feasibility, and developing a project plan. Analysis involves gathering requirements, modeling processes, and determining whether to buy or build the system. The other phases involve designing system models, developing the system, testing it, implementing it for users, and maintaining it ongoing.
Lipids are organic compounds that are relatively insoluble in water but soluble in organic solvents. They can be classified as simple lipids, which include fats and oils, or complex lipids, which include phospholipids, glycolipids, and lipoproteins. Fats and oils are composed of fatty acids and glycerol and serve important functions such as energy storage, structural components of cell membranes, and as precursors to hormones and vitamins. Phospholipids and glycolipids are complex lipids that contain fatty acids bonded to a phosphate or carbohydrate group respectively. Lipoproteins transport lipids through the bloodstream.
El documento resume las características fundamentales del fútbol, incluyendo que es un deporte jugado entre dos equipos de 11 jugadores, cuyo objetivo es meter la pelota en la portería contraria usando cualquier parte del cuerpo excepto manos y brazos. También destaca que es el deporte más popular del mundo y juega un papel importante en la vida de las personas y las naciones.
México está pasando por tiempos oscuros marcados por la violencia, corrupción e ignorancia. El gobierno mexicano es corrupto y ha permitido que la situación empeore, robando los impuestos de los ciudadanos y aumentando costos básicos. Además, la reforma energética permitió que empresas extranjeras controlen el petróleo mexicano, lo que llevó al aumento en los precios de la gasolina. La ignorancia y falta de esfuerzo para superarse también son factores que han contribuido a la situación
La santa inquisición.pptx exposicion2 d fanySec279
El documento presenta un resumen de un trabajo realizado por cuatro estudiantes para su clase de Español II. Las estudiantes son Herrera Herrera Dulce Estefania, Gonzales Suarez Carolina, y Sanchez Alvarez Maria Elena. Su profesora es Marlen Tellez Estevanez y cursan el segundo grado en el grupo D.
This document discusses various methods for cancer diagnosis, including radiological, cytological, histological, and molecular diagnosis. Radiological methods like X-ray, ultrasound, CT, and MRI can help detect cancers non-invasively. Cytological diagnosis involves examining cells through methods like fine needle aspiration. Histological diagnosis requires tissue sampling through biopsy or surgery to examine cells under a microscope. Molecular diagnosis analyzes genetic changes involved in cancer. Tumor markers found in blood and tissues can also provide clues about certain cancer types.
Watt webinar guía análisis marketing digital 2012Jaume Clotet
Este documento presenta una guía sobre análisis de marketing digital. Propone que ya no es suficiente el análisis web tradicional, sino que se requiere un enfoque más integral que considere todos los puntos de contacto entre la marca y el cliente a través de múltiples dispositivos. También sugiere unificar el modelo de marketing y realizar análisis multicanal y multipantalla para entender el comportamiento del cliente en diferentes dispositivos de forma simultánea. Finalmente, enfatiza que el cliente debe ser la principal fuente de información para optimizar los servic
El documento habla sobre los 4Vs de Big Data: Volumen, Velocidad, Variedad y Valor. Explica que Big Data requiere tecnologías para procesar grandes conjuntos de datos de forma eficiente en poco tiempo. También destaca que las herramientas son necesarias pero no suficientes, y que se requiere de procesos y sobre todo talento humano para extraer valor de los datos.
Watt webinar social media analytics nov11Jaume Clotet
Este documento describe cómo analizar el tráfico y la interacción en las redes sociales mediante Google Analytics. Explica cómo rastrear las acciones como "Me gusta" y "+1" de forma predeterminada, y cómo rastrear otras plataformas como Facebook y Twitter insertando código. También cubre cómo analizar campañas de marketing en redes sociales utilizando parámetros de seguimiento de URL y cómo analizar el tráfico proveniente de fuentes sociales.
Este documento resume las tendencias en análisis web y marketing multicanal. En primer lugar, destaca que el mercado evoluciona rápidamente con nuevos canales y tecnologías emergiendo constantemente. En segundo lugar, señala que los clientes marcan el ritmo del mercado y que es importante escucharlos. Por último, enfatiza que los sistemas de análisis web deben ser continuos, accionables y contextualizados para satisfacer las necesidades de los clientes en un mercado en rápida evolución.
El documento habla sobre analítica web para el comercio electrónico. Explica que la inteligencia competitiva online puede ayudar a las empresas a tomar mejores decisiones sobre el lanzamiento de nuevos productos, entender las necesidades de los usuarios, y aprender de los factores de éxito de la competencia. También analiza cómo medir las visitas, la tasa de conversión, y el pedido medio para aumentar las ventas, y proporciona ejemplos de cómo analizar la reputación de marcas y el comportamiento de los competidores.
Este documento presenta una introducción a la inteligencia competitiva online por Jaume Clotet, fundador de Netsuus. Explica que la inteligencia competitiva implica conocer el mercado y la competencia para ser más competitivo y aumentar el negocio. Luego propone varias formas de analizar a la competencia como el seguimiento de cuota de mercado, análisis de palabras clave y referencias. Finalmente, agradece la atención y proporciona contacto.
Este documento proporciona una introducción a la analítica web. Explica que la analítica web es la medición, recopilación, análisis e informe de datos de Internet con el propósito de comprender y optimizar el uso de la web. También describe las herramientas, métricas y procesos fundamentales necesarios para realizar analítica web efectiva.
El documento define la usabilidad web como la eficiencia y satisfacción con la que un producto permite a usuarios específicos alcanzar objetivos específicos en un contexto de uso específico. Explica que la usabilidad debe medirse para asegurar que una web cumple los objetivos de los usuarios de manera eficiente y satisfactoria. También resume varias técnicas comunes para probar la usabilidad como tests heurísticos, card sorting y tests de usuario.
Este documento presenta información sobre la madurez de la medición online en España. Incluye una encuesta sobre la importancia de acciones relacionadas con el análisis web para las empresas y discute conceptos como el seguimiento de campañas a través de cookies, la calidad de los datos, el análisis de formularios y las pruebas A/B y multivariables. El documento también proporciona consejos sobre cómo implementar pruebas efectivas para optimizar las conversiones y mejorar el rendimiento de las páginas web.
Este documento resume las tendencias del mercado de los buscadores a nivel mundial y en España entre 2008 y 2009. Algunas de sus conclusiones clave son: 1) Los resultados de búsqueda se vuelven más eficientes y están más cerca del primer clic; 2) Las búsquedas semánticas están aumentando junto con el contenido inteligente; 3) La notoriedad de marca puede aumentar; 4) La inversión en SEO y SEM compensa para mantener los niveles de tráfico de los buscadores.
Este documento describe cuatro sistemas existentes para medir el mercado en línea en España y presenta un nuevo enfoque propuesto por Netsuus llamado ATAS que se basa en la captura de datos de tráfico web de forma anónima. Netsuus argumenta que su sistema ofrece una solución completa y fiable para el análisis del mercado en línea en España, a diferencia de los sistemas actuales. El documento también describe varios informes y servicios que Netsuus ofrece basados en los datos recopilados a través de ATAS.
Este documento presenta a Alt64, una consultora especializada en soluciones de analítica web, marketing digital e inteligencia de internet. Alt64 ofrece servicios de implementación de analítica web, análisis de requisitos, diseño de soluciones, formación y soporte. El equipo de Alt64 está compuesto por expertos en tecnología, marketing y consultoría. Alt64 ha liderado la introducción de analítica web y behavioural targeting en España.
El documento describe las diferentes etapas del desarrollo de un feto en el útero materno, desde las primeras semanas hasta el nacimiento. En las primeras semanas, el feto depende del saco vitelino para nutrirse, pero luego empieza a recibir nutrientes de la madre a través de la placenta. A las 16 semanas, casi todos sus órganos están desarrollados aunque sus ojos aún están cerrados. Para la semana 24, todos sus órganos están formados excepto los pulmones. Al completar 9 meses en el ú
Las herramientas de analítica web ofrecen datos, solo datos, pero las empresas necesitan ideas y soluciones. En esta ponencia “Medir para ganar sin perder el tiempo” daremos algunos consejos y técnicas sobre cómo utilizar los datos para sacar conclusiones y poder aplicarlo el siguiente día en nuestra empresa. La medición online puede ser un trabajo sin sentido y una pérdida de tiempo si no está bien orientada, el resultado debe ser el eje de nuestro trabajo. Las empresas deben pensar cómo utilizar la analítica web si quieren crecer de una forma eficiente, empezar con poco, plantear objetivos globales y concretar en acciones de mejora.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.