This document provides information about the Advanced Program in Supply Chain Management (APSCM) offered by IIM Calcutta in partnership with NIIT. The 1-year program is aimed at professionals with 3+ years of experience. It uses a blended learning model with classroom sessions, projects, and campus visits. The program fee is Rs. 1,73,035 payable in installments. The curriculum covers topics like logistics, procurement, supply chain modeling, and strategy. Upon successful completion, students will receive a certificate from IIM Calcutta.

1. Advanced Program
in
Supply Chain Management
(APSCM)
Batch 02
IIM Calcutta
Ver. 1.1 18-10-2012 Copyright NIIT Ltd.

2. CONTENTS
• Broad Contours
• Unique Features of Program
• Who Should Attend
• Program Profile
• Alumni Speak
• About IIMC
• Certificate
• NIIT Imperia Edge
• Fees
• Detailed Program Contents

3. BROAD CONTOURS
Program Directors: Prof. Partha Priya Datta and Prof. Bodhibrata Nag
Duration: 1 Year
Eligibility: Minimum 55% marks in Graduation and minimum 3 years of work
experience
Schedule: Wednesday, 6:30 PM to 9:30 PM
Program Fee: Rs. 1,73,035/- [This does not include campus visit expenses]
(Fee payable in Installments. Educational Loan Facility available)

4. UNIQUE FEATURES
Unique Model of • 1 year program, allowing prolonged and smooth learning, and eventually leading to
Learning better retention of the gained knowledge
• Designed with a mix of experience sharing, real life case discussions, assignments
Pedagogy and industry/research based projects besides the lectures in class
• SCM in the context of multidisciplinary areas of management also covered
• Students would be taking group projects in supply chain management related to
Project work their companies
• 8.5 Day of Campus Visit during the program (5.5 Days at the beginning and 3 days at
Campus Visit
the end)
Certification • Graded Certificate of Successful Completion from IIM Calcutta

5. WHO SHOULD ATTEND?
• Most Suited for Logistics or Supply Chain Managers in both Service and
Manufacturing Organizations
• Beneficial to a diverse number of professionals
– Operations management professionals involved in the configuration,
coordination, and improvement of supply chain in their firms
– Procurement/Purchase and Inventory Management professionals involved in
optimal management of operations to reduce inventory requirements and
provide support to enterprises in pursuance of a competitive advantage in the
marketplace
– Marketing professionals who are responsible for identifying and understanding
specific customer needs and designing the supply chain to satisfy these needs
– IT Professionals & ERP Consultants who are responsible for the designing the
supply chain software systems
– People relatively new to the field of supply chain management and who wish to
gain strong foundational knowledge from a highly-regarded Institute
– People who would like to network with other supply chain professionals across
industries

6. PROGRAM PROFILE

7. PROGRAM PROFILE *
Auto/Auto Ancillary
Experience (in Years)
Industry Representation BFSI
Chemicals/Plastic/Rubber/
8% 6% Ceramics /Sanitary ware
3-5 Courier/Transportation/Freight
29% 57% 6-10 Defence /Government
2%
2%
11-15 7% 3% 8% Electricals / Switchgears
3% 7%
>15 16% FMCG/Foods/Beverage/ Food
Processing
8% Industrial Products/Heavy
7% Machinery
7% IT
5%
15% 3% 7% Logistics Solutions
2%
Oil and
Gas/Power/Infrastructure/Energy
Pharma/Biotech/Clinical Research
• Participants with total experience ranging from 3 years to Retail
more than 20 years joined the program Steel/Mining
• Participants from various industry backgrounds have Strategy /Management Consulting
benefitted from the program Firms
Telecom
*Total participants- 63 (APSCM 01)

8. PROGRAM PROFILE- SAMPLE
DESIGNATIONS*
• CFO - Cargo Planners Ltd. • Assistant Manager- Surya
• Executive SCM- Johnson Controls Pharmaceutical
• Manager- Ultratech Cement Ltd • Senior Manager- Gateway Rail Freight
• Manager Supply Chain- DSM Ltd.
• Deputy Manager LDP Supply Chain- • Manager Distribution- Sigma Aldrich
Loreal Chemicals Pvt. Ltd.
• Head Operations and Supply Chain- • Manager- Adani Welspun Exploration
NHIL Ltd.
• Manager Logistics- Bay Sea Food • Assistant Manager- JSW Steel Limited
Pvt.Ltd • Associate Global Logistics- Geodis
• Logistics Distribution Manager- • Asst General Manager- Maersk India
Pioneer Seed Pvt. Ltd.
• Senior Project Engineer - Wipro
Technologies
Copyright NIIT Ltd. *Indicative List

9. STUDENT SPEAK
 “Learning SCM from IIM professors is a great experience. I am able to use the
concepts taught in class in my regular work” – Priyabrata Pradhan
 “The best thing for me was meeting professionals from diverse industries and
interacting with the professors at the campus visit to IIM Calcutta” – Srihari
Chandramouli
 “Program content is very high level and audio and video delivery of the
sessions is excellent” – Shrinivas Kurtakoti
 “Great addition of knowledge for anyone in supply chain/retail function” –
Neha Chaudhary
 “Design of the program helped me to learn about all the SCM aspects. This
complete knowledge helps me handle my job more effectively” – Ashok
Upadhyay
 “Case studies were excellent and inspiring. Marketing subjects were very
interesting” – Babu N.J.

10. ABOUT IIM CALCUTTA
• IIMC was established by Government of India in 1961
• Today, IIMC is one of the most reputed business schools in Asia
• IIMC Alumni includes prominent entrepreneurs and business
executives like:
• Indra Nooyi (Chairman and CEO of PepsiCo),
• Ajit Balakrishnan (Founder, Chairman & CEO of Rediff.com),
• Srinath Narasimhan (MD and CEO of Tata Teleservices) and
• P M Murty (MD & CEO of Asian Paints).
• Other notable alumni include academicians such as Ramchandra
Guha and Krishna Palepu, and authors like Amish Tripathi.
For more information about the institute, please visit www.iimcal.ac.in

11. PROGRAM DIRECTOR PROFILE
Prof. Bodhibrata Nag –
• Associate Professor, IIM Calcutta
• Fellow (IIM Calcutta)
• B.Tech (IIT Madras)
• Has worked with Ministry of Railways, Govt. of India
• For more information, visit
http://facultylive.iimcal.ac.in/users/bnag
Prof. Partha Priya Datta
• Associate Professor, IIM Calcutta
• Ph. D. (Cranfield University)
• MBA (Lancester University) and B.Tech (IIT Kharagpur)
• Has worked with India's reputed organizations (Tata Motors,
Larsen & Toubro, Eveready Industries , etc.
• For more information, visit
http://facultylive.iimcal.ac.in/users/ppdatta
Copyright NIIT Ltd.

12. Program Architecture
5.5 Days Campus Visit at the Start of the Program
Classroom sessions on Technology platform
3 Days Campus Visit towards the end of the Program
Certification from IIMC
IIMC MDP Alumni Status

13. PROGRAM CONTENTS
1. Introduction to Operations Management
2. Logistics: Concepts and Practices
3. Understanding Supply Chain Management
4. Designing & Managing Channel Partners –Distribution
5. Procurement and Sourcing Management
6. Supply Chain Modeling
7. Supply Network Strategy
8. Special Topics in SCM
9. Topics in Fundamentals of Management Theory
• Finance
• Marketing
• Strategy
• Organization Structure and Design
• Microeconomic concepts
• International Trade
• Human Resource Management

14. ACADEMIC GUIDELINES
• Attendance Criteria
• Minimum 66% Attendance in each module
• Minimum 80% Attendance in the entire program
• Certification Criteria
– For Successful Completion of the program
• Maintain Minimum Attendance Criteria
• Not More than 2 Poor Grades
– For Certificate of Participation
• Maintain Minimum Attendance Criteria
• More than 2 poor grades

15. SAMPLE CERTIFICATE (FRONT)

16. SAMPLE CERTIFICATE (BACK)

17. About NIIT Imperia

18. NIIT IMEPRIA EDGE
• Technology:
– Inbuilt Redundancies
– Infrastructure to reduce breakdown (Extended C-Band)
• Student Facilities
– Transit: when travelling to other cities
– Transfer: permanent change in location to other city
– Recorded Lecture: when absent in a session
• Students Services
– Students Services Portal
– Learning Management System
– Collaborative Environment
• Availability of Trained professional to address queries between 9 AM to
9 PM, 365 days
• Continuous Communication
– Mails
– Phone Calls
– SMS
• Facility to pay fees in Installments

19. AWARDS AND ACCOLADES
• Polycom Intelligent Enterprise Award for Synchronous Learning
Technology, 2009
• Best Training Institute for Working Professionals , World Education
Summit, 15 July 2011.
• ‘Outstanding Blended Course’ for Post Graduate Diploma in International
Business Strategy, World Education Congress, on 29th June 2012.
• Outstanding Student Support Services, Asian Learning Leadership Awards,
25th September 2012

20. FEE PAYMENT SCHEDULE
• The fee can be paid by cash, cheque or DD drawn in
favor of “NIIT Ltd. Imperia Collection Account”
• The fee can be paid in installments as given below:
Application Initial Registration
I* II* III*
Fee** Amount* Fee *
Installment
Schedule Month Feb, 2012 Apr, 2013 June, 2013
Amount Rs. 1124/- Rs. 11,236/- Rs. 57,978/- Rs. 34,607/- Rs. 34,607/- Rs. 34,607/-
**Application Fee is non- refundable * Inclusive of service tax
# Candidate once selected by Institute, the initial amount will be NON- REFUNDABLE.
If candidate is Not selected by Institute, initial amount will be refunded in 30 days from result declaration
*It is suggested that applicants complete the admission/ registration formalities as soon as possible within the
announced timelines as we may be compelled to allot the seats on ‘first come first serve’ basis due to limited
availability of seats.

21. NIIT IMPERIA-TECHNOLOGY EDGE
 39 classrooms across India
 Direct one-to-one interaction is ensured through individual ICT
systems for each student:
 High-performance PCs
 Webcam
 Audio system and microphone at each workstation,
connected directly to faculty at institutes
 Classroom interactions & ambience are facilitated by clusters of
student-stations and camera & projection systems that span the
STUDIO VIEW
full classroom.
 Learning Management System (LMS):
• program-specific notices
• online submission of assignments
• reminder services
• online testing
• student records
CLASSROOM VIEW
Copyright NIIT Ltd.

22. SYNCHRONOUS LEARNING
REPLICATION OF LIVE CLASSROOM
Full features of face-to-face
teaching
Raised-hand-seeking-teacher's-
attention
Click here to play video
of NIIT Imperia
Tabulation of responses
Quizzes randomly created by the
teacher

23. STUDENTS FROM TOP ORGANIZATIONS
Telecom IT ITES Healthcare Government BFSI FMCG
Copyright NIIT Ltd. *Indicative List

24. CONFERENCE CALL/ INFORMATION
SESSION
• What is Information Session?
– It is a telephonic conference call arranged for
interested participants, to address their
specific queries regarding the program
• Why should I attend the conference call?
– To evaluate the program rigorously and in
depth before taking a final decision
• Who will host the call?
– NIIT Imperia Product Management &
Academic Team would address the queries
regarding the program
• How can I register for the conference
call?
– Register Online using the following link –
http://bit.ly/apscm02concall

25. HOW TO APPLY
Application period
• Application for the Batch will commence in October 2012 and will close in
December 2012
Application forms
• Application forms can be obtained from www.niitimperia.com or at local
NIIT IMPERIA Centres
• Students could also apply online at www.niitimperia.com
Class would commence on or after December 2012
Application Foreclosure Clause:
Please be aware that seats are limited at every location for this program. Therefore,
1. Applications can be foreclosed anytime (at all or some select locations) with a 7 day
notice posted on the NIIT Imperia website
2. Applicants are advised to apply as early as possible to avoid rejection of their
application form

26. DOCUMENTS REQUIRED FOR
APPLICATION
• 1 Passport size photo affixed [Latest photo with light
backdrop]
• Proof of Date of Birth [DOB Certificate / 10th Std Mark
sheet]
• Proof of Graduation Completion [Provisional / Degree
Certificate]
• Proof of Graduation % [Graduation Marks sheets for all
years]
• Proof of Experience [Experience Certificates as supporting
documents for all the jobs mentioned in the form]
• Proof of Current Employment [Letter from the HR with
current date / Latest Pay slip]
All Documents should be Self Attested

27. Detailed Module-Wise Contents
(Based on APSCM01 content, Subject to revision)

28. Introduction to Operations Management
Module Contents
• An Overview of Operations Management
• Process Analysis
• Business Forecasting
• Efficient Planning for Operations

29. Logistics: Concepts & Practices
Module Contents
• Warehousing Decisions
• Transportation Decisions
• Third Party Logistics
• Logistics Engineering
• Reverse Logistics
• Global Logistics

30. Understanding Supply Chain Management
Module Contents
• Introduction and definitions
• Inventory Management – Different Policies, Levers,
Echelon Inventory
• Uncertainty and risk analysis
• Supply Chain Performance Measures
• Service Supply Chain
• Supply Chain Management in India
• Entrepreneurship and Supply Chain

31. Designing & Managing Channel Partners –
Distribution
Module Contents
• Role of Distribution Channels
• Product Life Cycle and Distribution Challenges
• Managing Customer Relationships
• Measuring Channel Performance
• Managing Channel Conflict

32. Procurement and Sourcing Management
Module Contents
• Development of Supply Strategies
• Purchasing Performance Evaluation
• Supplier Price & Cost Analysis, Value Analysis
• Purchasing & Supply Negotiations
• Contract Administration & Management
• Legal Aspects of Purchasing, Sourcing & Contracts

33. Supply Chain Modeling
Module Contents
• Overview of optimization modeling and techniques
• Distribution Center Location Models
• Supply Chain Network Optimization Models
• Vehicle Routing Models
• Inventory Deployment Models
• Risk Management of Supply Chains
• Project Management: PERT and CPM
• Simulation
• Decision Tree Applications

34. Supply Network Strategy
Module Contents
• Introduction & Strategic Sourcing
• Supply Contracts
• Supply Chain Coordination
• Supply Chain Innovation
• Supply Chain Resilience

35. Special Topics in SCM
Module Contents
• Quality Management, Six sigma & Lean Management
Concepts
• E-commerce
• ERP
• RFID & Recent Advances in Technology
• Taxation & supply chains

36. Fundamentals of Management Theory
Finance
Module Contents
• Conceptual framework of financial reporting
• Corporate Financial Statements:
– Balance Sheet
– Profit and Loss Statement
– Cash Flow Statement
• Analyzing Financial Statements
• Financial Ratios

37. Fundamentals of Management Theory
Marketing
Module Contents
• Core Concepts of Marketing
• Segmentation, Targeting and Positioning Decisions
• Elements of Marketing Mix:
– Product Decisions
– Price Decisions
– Placement Decisions
– Promotion Decisions

38. Fundamentals of Management Theory
Strategy
Module Contents
• Strategy & Strategic management process
• Evaluating firms’ external and internal environments
• Business-level strategies
• Corporate strategies

39. Fundamentals of Management Theory
Microeconomics concepts
Module Contents
• Demand-supply Analysis
• Elasticity
• Opportunity Cost
• Production Costs
• Firm Behavior
• Perfect Competition
• Monopoly
• Pricing Strategies

40. Fundamentals of Management Theory
International Trade
Module Contents
• Theories of international trade
• Trade pattern across the world
• Trade and investment linkage through production networks
• Trade policy instruments-tariff, quota and other measures
• WTO and Trade Blocks

41. Fundamentals of Management Theory
Human Resource Management
Module Contents
• HRM Strategy
• Policy Choices of Recruitment
• Work Organization
• Training
• Compensation
• Performance Appraisals
• Rewards

42. For any Queries Or Doubts,
Call Us At 18002660304
(Or)
Write to imperia@niit.com