The document discusses local lead generation for businesses, highlighting the importance of online marketing as 90% of consumer purchases occur nearby and 97% of consumers use online media for local shopping. It outlines the competitive landscape for advertising dollars, emphasizing the shift towards internet marketing and the effectiveness of generating leads through targeted online methods and landing pages. The document also provides tips for optimizing lead generation and references several resources for further assistance in local lead generation strategies.

1. Affiliate Summit East 2012
Local Lead Gen
Ad Hustler

2. Local Lead Gen
What Is It?
Generating leads or sales for local business
through a variety of online methods.

3. Just The Facts
Why Bother With Local?
• 90% of consumer purchases are made within 20
miles of where people live or work *
• Spending on digital media for local advertising
**
will grow about 19 percent through 2014
• Nearly all consumers (97%) now use online media
to shop locally***
• 83 Percent of the people using local search sites
follow up their research with offline action (ie.
Phone calls, e-mails & purchases) ****
*Kelsey Group
**Clickz
***BIA/Kelsey & ConStat/Google Places For Business
****TMP Directional Marketing/comScore

4. Competition
Your Ad Dollar Competition:
• Print (Mostly Newspapers)
• Radio
• Cable
• Direct Mail
• Outdoor Advertising (Billboards, Bus Stops, Shopping Carts, etc)
• Phone Book
Don’t Forget About Increasing Internet Competition:
• ReachLocal
• SuperPages
• AT&T
• Yodle
• Niche Services: ServiceMagic, Restaurant.com, TrueCar.com

5. Now Is The Time
More & More Local Businesses
Are Trying Internet Marketing.
Most don’t think that their online marketing is
effective.

6. Advantage
Enter Local Lead Gen
By guaranteeing results, local businesses are
more likely to give your service a try.

7. The Formula
But How Does It Work?
Targeted Traffic + LP = Leads
Sell Leads For Profit
Make Monies/Pop Bottles/Get Ladies

8. Targeted Traffic
• Search Engine Marketing (By Far The
Best)
• Organic Search
• Facebook Ads
• Ad Networks
• Media Buys
• Classified
Any Media That You Can Geotarget Can Work

9. Landing Pages
4 Pillars
• Offer
• Call To Action
• Email Form
• Tracking Phone Number

10. Landing Pages
EMAIL
OFFER FORM
CALL TO
ACTION
Tracking
Phone
Number
[Point Out 4 Pillars]

11. Landing Pages

12. Landing Pages
+42% Increase
In Leads

13. Landing Pages
[Delete Name Of Client]

14. Landing Pages
[Delete Name Of Client]

15. Landing Pages
Tips
• WYSIWYG Web Builder 8
• CoffeeCup Form Builder
• Simfatic Forms

16. Tracking
Emails
• Mail Forwarders
• Hosted Forms (Logiforms, Wufoo)
• LeadMesh
Phone Calls
• Tracking Numbers
• (Local or Toll Free)
• Callsource,800Response,IfByPhone,MongooseMetrics
etc.
Clicks
• Goo.gl
• LinkTrackr

17. Client Incompetence
Your Selling Me Crappy Leads!

18. Think Outside The Box
Simple But Out Of The Box
Tactics
• Google Ad Extensions
• Craigslist
• Lead Arbitrage
• Email (Database/CityTwist)

19. Suggested Resources
Ad Hustler
www.adhustler.com
ShoeMoney
www.shoemoney.com
CDF Networks
www.cdfnetworks.com
WickedFire
www.wickedfire.com