This document discusses advanced indexing, partitioning, and compression strategies for SQL Server. It provides an overview of SQL Server data compression features, including vardecimal compression introduced in SQL 2005, and page and row compression available since 2008. The document outlines the different data types that benefit most from compression and estimates for space savings. It also discusses using Unicode compression and how compression can be combined with other features like partitioning to further optimize database performance. Real-world demos and scripts are provided to help identify objects in a database that would benefit from these advanced strategies.