Advanced Googling: How to Stop Searching Like a Google Zombie and Transform Google into Your Backup Brain, Robot Assistant and Ambient Sidekick. -By AtoZ Compliance
Step-by-step information about how associations can create an effective content strategy. Presentation given by Hilary Marsh and Rana Salzmann at the Association Forum Annual Meeting, June 2013
Step-by-step information about how associations can create an effective content strategy. Presentation given by Hilary Marsh and Rana Salzmann at the Association Forum Annual Meeting, June 2013
How to Prep for Success in Product Interviews by Alteryx PMProduct School
In this presentation, Matt shares his story of how he switched from Enterprise IT to Product Management in a different industry. Matt provides tips and guidance on how to best prepare and best present yourself for Product Manager interviews. Then, just as important, how do you have an impactful first 90 days and set yourself up for a successful Product Management career? The presentation addresses that question and shares details about what makes a great Product Manager.
Brent Summers, Director of Marketing at Digital Telepathy Using Data and Design toDrive Your Business June 25, 2015
Data is All Around You 1
Quantitative Data Sales Reports Data is All Around
Quantitative Data Application Performance Data Data is All Around You Quantitative Data Search Engine Optimization Data is All Around
Quantitative Web Analytics Data is All Around You
Qualitative Data Customer Surveys Data is All Around You Qualitative Data Customer Interviews Data is All Around You Get more info at: goo.gl/Jeol7v
Qualitative Data Personas Data is All Around You Get more info at: goo.gl/UW8mgQ
Observation Heat Mapping & Scroll Mapping Data is All Around You Observation User Behavior Data is All Around You
Data Already 
 Informs Design 2
A/B Testing Optimize for conversions. Data Already Informs Design
Eye Tracking People read in F-Shaped Pa erns Data Already Informs Design
Eye Tracking People look where people look. Data Already Informs Design h
Vertical Rhythm There’s a reason paper is ruled. Data Already Informs Design
Color Psychology What does your brand color say about your business?
The Golden Ratio 1.618 —
Consider the Entire 
 User Journey 3
Identify the Friction Evaluate sentiment/friction at each stage of the user journey. Consider the Entire User Journey
Designing for
 Business Objectives 4
Identify the Friction Where can you make the biggest impact? Designing for Business Objectives
User Journey Consideration
Landing Pages Incremental improvements can drive exponential results.
Be er Social Sharing Social sharing + content performance insights.
Animations Scroll is the new click.
Change Language Try different value proposition, calls to action, etc.
Change Layout Use behavior patterns to drive decisions.
User Journey Conversion: The act of purchasing a product or service through self service or a sales process.
Content Marketing Share knowledge to establish trust. Onboarding Step-by-step walkthroughs for new users.
Get the First Click Break through psychological barriers. User Journey Retention: Post-purchase. Activities that drive further product engagement, adoption and upgrades. Designing for Business Objectives
Reduce cognitive load: hide data until a user requests it.
Simplify your user interface for experienced users
Testimonials “Who doesn’t love social proof?” - Brent Summers
Prioritizing Your Backlog
Keep Track of Experiments Practical Advice Use a formula to assess which experiments to do first.
Sample Experiments Which of these experiments should be implemented Paid conversions
What does the data tell you? Identify where can design make the biggest impact.
Rounding Out the Process Your implementation method is unique. Measure the results. Repeat.
Measuring Success 6
Good Design is Great for Business Design lead firms out-perform the S&P 500 by 228%. Measuring Success
The third issue of the NGH Convention newsletter provides insights into how to keep your business visible and thriving in the age of Google and the mobile web. Find out why your search visibility matters and get tips on how to stay on top.
Guide to Voice Search & Digital AssistantsSurefire Local
According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question... how confident are you that your business is ready for the voice search era?
Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We'll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.
Some of the things we’ll cover are:
- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses
Top 9 Search-Driven Analytics Evaluation CriteriaJames Capurro
In our personal lives, search has transformed how access information. Google, Facebook and Amazon have raised our expectations for how we want to access data at work. Finally, after a decade of failed promises and misguided approaches in the enterprise, search is making a comeback.
In this book, we present nine different criteria that you can use to evaluate search-driven analytics products - everything from training time to search intelligence, data modeling, and total cost of ownership.
Eligibility for Google for Nonprofits Organizations must:
● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service
● Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use. These organizations are NOT eligible:
● Governmental entities and organizations
● Hospitals and health care organizations
● Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education. Description of the Application Process Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.
Google Grants (AdWords)
● Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on Google.com
● This is a big deal
● Easy to set up, but the more time you spend on it the better you can fine-tune it and get better results ● At the very least, set it up!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Similar to Advanced Googling: How to Stop Searching Like a Google Zombie and Transform Google into Your Backup Brain, Robot Assistant and Ambient Sidekick. -By AtoZ Compliance
How to Prep for Success in Product Interviews by Alteryx PMProduct School
In this presentation, Matt shares his story of how he switched from Enterprise IT to Product Management in a different industry. Matt provides tips and guidance on how to best prepare and best present yourself for Product Manager interviews. Then, just as important, how do you have an impactful first 90 days and set yourself up for a successful Product Management career? The presentation addresses that question and shares details about what makes a great Product Manager.
Brent Summers, Director of Marketing at Digital Telepathy Using Data and Design toDrive Your Business June 25, 2015
Data is All Around You 1
Quantitative Data Sales Reports Data is All Around
Quantitative Data Application Performance Data Data is All Around You Quantitative Data Search Engine Optimization Data is All Around
Quantitative Web Analytics Data is All Around You
Qualitative Data Customer Surveys Data is All Around You Qualitative Data Customer Interviews Data is All Around You Get more info at: goo.gl/Jeol7v
Qualitative Data Personas Data is All Around You Get more info at: goo.gl/UW8mgQ
Observation Heat Mapping & Scroll Mapping Data is All Around You Observation User Behavior Data is All Around You
Data Already 
 Informs Design 2
A/B Testing Optimize for conversions. Data Already Informs Design
Eye Tracking People read in F-Shaped Pa erns Data Already Informs Design
Eye Tracking People look where people look. Data Already Informs Design h
Vertical Rhythm There’s a reason paper is ruled. Data Already Informs Design
Color Psychology What does your brand color say about your business?
The Golden Ratio 1.618 —
Consider the Entire 
 User Journey 3
Identify the Friction Evaluate sentiment/friction at each stage of the user journey. Consider the Entire User Journey
Designing for
 Business Objectives 4
Identify the Friction Where can you make the biggest impact? Designing for Business Objectives
User Journey Consideration
Landing Pages Incremental improvements can drive exponential results.
Be er Social Sharing Social sharing + content performance insights.
Animations Scroll is the new click.
Change Language Try different value proposition, calls to action, etc.
Change Layout Use behavior patterns to drive decisions.
User Journey Conversion: The act of purchasing a product or service through self service or a sales process.
Content Marketing Share knowledge to establish trust. Onboarding Step-by-step walkthroughs for new users.
Get the First Click Break through psychological barriers. User Journey Retention: Post-purchase. Activities that drive further product engagement, adoption and upgrades. Designing for Business Objectives
Reduce cognitive load: hide data until a user requests it.
Simplify your user interface for experienced users
Testimonials “Who doesn’t love social proof?” - Brent Summers
Prioritizing Your Backlog
Keep Track of Experiments Practical Advice Use a formula to assess which experiments to do first.
Sample Experiments Which of these experiments should be implemented Paid conversions
What does the data tell you? Identify where can design make the biggest impact.
Rounding Out the Process Your implementation method is unique. Measure the results. Repeat.
Measuring Success 6
Good Design is Great for Business Design lead firms out-perform the S&P 500 by 228%. Measuring Success
The third issue of the NGH Convention newsletter provides insights into how to keep your business visible and thriving in the age of Google and the mobile web. Find out why your search visibility matters and get tips on how to stay on top.
Guide to Voice Search & Digital AssistantsSurefire Local
According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question... how confident are you that your business is ready for the voice search era?
Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We'll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.
Some of the things we’ll cover are:
- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses
Top 9 Search-Driven Analytics Evaluation CriteriaJames Capurro
In our personal lives, search has transformed how access information. Google, Facebook and Amazon have raised our expectations for how we want to access data at work. Finally, after a decade of failed promises and misguided approaches in the enterprise, search is making a comeback.
In this book, we present nine different criteria that you can use to evaluate search-driven analytics products - everything from training time to search intelligence, data modeling, and total cost of ownership.
Eligibility for Google for Nonprofits Organizations must:
● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service
● Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use. These organizations are NOT eligible:
● Governmental entities and organizations
● Hospitals and health care organizations
● Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education. Description of the Application Process Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.
Google Grants (AdWords)
● Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on Google.com
● This is a big deal
● Easy to set up, but the more time you spend on it the better you can fine-tune it and get better results ● At the very least, set it up!
Similar to Advanced Googling: How to Stop Searching Like a Google Zombie and Transform Google into Your Backup Brain, Robot Assistant and Ambient Sidekick. -By AtoZ Compliance (20)
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
Advanced Googling: How to Stop Searching Like a Google Zombie and Transform Google into Your Backup Brain, Robot Assistant and Ambient Sidekick. -By AtoZ Compliance
1. Advanced Googling: How to Stop Searching Like a Google
Zombie and Transform Google into Your Backup Brain, Robot
Assistant and Ambient Sidekick.
Key Take Away
This advanced Googling webinar will explain how to instantly and dramatically improve your Google search skills
training, optimize Google for maximum speed and security, tap scores of little-known Google information tools and
streams, and transform Google into your backup brain, robot assistant and ambient sidekick.
Overview
Advanced Googling provides a concise overview of how to instantly and dramatically improve your advanced
Google web search skills and find online information on practically any topic – earlier, faster and smarter. Find out
how to unlock hidden menus and filters in the Google results page, compose advanced search queries, customize
Google for maximum speed and security, uncover 10x more information in a fraction of the time, automate your
online research, gather knowledge in 70+ languages, tap scores of little-known advanced Google search tools and
apps and much more.
Non-technical, easy-to-understand and fun, the webinar shows you how to mine hundreds of rich content streams
in the vast Google universe and how to interpret all these signals in their proper context. You’ll quickly acquire
search superpowers that will take your information literacy to the next level. If you take only one webinar on how to
self-educate online and master lifelong learning, this is it!
Why Should You Attend
Not knowing how to effectively use Google has significant costs and risks that users routinely overlook and
underestimate. Key considerations:
A super overabundance of online data is making important things harder to find and impeding good
decision-making. If don’t know Google search tips that cut through all the noise and static, you will be
routinely obstructed, distracted and delayed in finding the results you seek – if you ever find them at all --
for critical business and life decisions
Professionals who don’t have the Google ―right stuff‖ and aren’t familiar with all its full capabilities will be
outwitted, outplayed and outlasted by rivals who do
Google site search has changed the very notion of what it means to be smart. Knowing how to quickly
discover knowledge, not retain or hoard it, is now key to human intellect. If your competition knows how to
consistently use Google search engine to uncover something you don’t know – or find it out earlier – you
will quickly become antiquated and irrelevant in your domain
Study after study confirms that the vast majority of Googlers suffer from the Dunning-Kruger effect – a
cognitive bias where users grossly overestimate their Google abilities (―I’m a great searcher!‖). In fact, all
but a tiny share of Google users are:
o downright lousy in online information retrieval
Webinar Details
Date : December 14th
Wednesday 2016
Time : 01:00PM ET /
10:00AM PT
Duration: 90 Minutes
Speaker : Garrett Wasny
PDC for CPAs and CAs.
REGISTER
2. o frequently unaware of their own information illiteracy and don’t know what they don’t know
o largely clueless how to use Google’s advanced search applications and features
o naively overconfident in the information they obtain
According to recent Google studies, poor or undeveloped search skills have a huge and negative impact on
enterprise productivity and workflow. Nearly half a typical knowledge worker’s online time is non-
productive because users:
o struggle with irrelevant or junk results
o don’t know how to address conflicting and missing information
o experience ―search rage‖ – feelings of intense frustration whey they can’t find critical online
information quickly, particularly under tight deadlines
o surrender to online temptations and waste countless exploring topics unrelated to work
o interrupt colleagues and ask them to search Google on their behalf because they can’t find the
answer themselves
o create bottlenecks and delay business reports by anywhere from four hours to 10 business days
because they’re waiting on colleagues to Google information needed to complete a document
Areas Covered In This Webinar
How to Build a Deep and Solid Google Foundation
The Best Browser Extensions to Improve Your Google Experience and Performance
Must-Have Mobile Apps That Fully Tap Google’s Vast Global Brain
How to Interpret Google Search Results in Their Proper Context
Four C Dimensions of Google Searching (Clueless, Context, Channel and Cross-Cultural)
How to Automate Your Online Discovery
How to Uncover Business Trends and Opportunities in Real-Time
How to Become a Google Super Searcher in Three Easy Steps
Learning Objectives
Instantly and dramatically improve your Google search skills -- on any topic, using any connected device
and in practically any situation
Scan Google with added precision, nuance, context, speed and confidence
Discover literally 10x more information that’s hiding in plain sight on the Google search results page
Compose advanced search queries that generate more relevant results
Automatically and continuously monitor your professional and industry landscape using free alert and
aggregation services
Use Google’s new generation of predictive apps that know what you want without you having to ask
Transform Google into your backup brain, robot assistant and ambient sidekick
Spot opportunities, threats and risks in your professional and industry domain -- earlier and faster
Enhance your ability to search professional literature, identify relevant information, and form conclusions
Interpret search results related to your profession and industry in their proper context
Save countless hours of research time by automating and aggregating updates from the most authoritative
sources online
Use Google to be more curious, more aware of what you don’t know, and more inquisitive — about
everything
Formulate better queries that enable you to organize your thinking about information gaps and blind spots
in your situational awareness
Become more comfortable and proficient at Google query formulation to sharpen your analytical skills and
spark innovative ideas Ask Google fundamental questions about what’s going on around you to help
address current problems, why they exist and how they might be tackled
Contend with rapid change and rising uncertainty by using Google to continually learn what’s new and
anticipate what’s next in these dynamic times
Become hyper-aware of finding new opportunities and solutions in your industry on and through Google
Hundreds more practical lessons -- all in non-technical, easy-to-understand language
3. Who Will Benefit
Accountant
Human Resource Administrators
Recruiters
University Professor/Teacher
Sales Manager
Any Professional who uses Google to gather online information, analyze search results, and guide decision-
making in their professional and personal lives
Speakers Profile
Garrett Wasny
Garrett Wasny, MA, CMC, CITP/FIBP is an award-winning Internet search advisor, author and presenter based in
Vancouver, British Columbia, Canada and former Price Waterhouse management consultant.
Garrett’s academic credentials include a Bachelor of Arts with Honours (BA Hons) degree and a Master of Arts
(MA) degree. His professional accreditations include Certified Management Consultant (CMC), Certified
International Trade Professional (CITP) and FITP (FITT International Business Professional).
Garrett has written four books, dozens of e-books and hundreds of articles on Internet strategy and tactics for
leading publishers, business clients and Continuing Professional Education (CPE) organizations. His books
include World Business Resources.com (McGraw Hill, New York), How to Conquer the World (Government
Institutes, Washington, DC) and Advanced Googling (Google Books, Mountain View, California). His e-books
include Advanced Googling for Accountants Parts I, II and III, Google Apps for Accountants, Google Business
Tools for Accountants, Google Big Data and Forecasting Tools for Accountants, and Google is Not Enough for
Accountants. He’s also published hundreds of articles on Internet topics in scores of leading business publications
and newspapers across North America.
Over two decades, Garrett has delivered thousands of presentations on advanced Googling and Internet strategy
to hundreds of leading accounting institutes, industry associations, Fortune 500 companies, small and medium-
sized enterprises, business schools and other legal, medical, engineering, pro sports and executive education
organizations worldwide.
Garrett’s search courses are approved and accredited by NASBA (National Association of State Boards of
Accountancy), the Chartered Professional Accountants of Canada (CPA Canada) and other respected governing
bodies which regulate continuing professional education in the North American accounting profession and
business world.
Garrett has won numerous awards for his writing, speaking and web design. These include two Price Waterhouse
national writing prizes, an Internet World New York public speaking award, and Study Web and ExpoWorld
commendations for excellence in developing global trade content for the Internet.
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