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Digital Marketing
     Strategy
By: Trystin Scott
- Founded in 1924 in Germany
- Now a worldwide company
- Highly recognized



                                           Products:
                               - Shoes
                               - Athletic Equipment
                               - Clothing
Target
Audience:
o Young
  athletes
o Ages 13-21
o Male/Female
o Middle
  School, High
  School, and
  College
Appealing to the Younger Athletes…
 Out of the ordinary
 products
Bright, Colorful, New!
Up-tempo commercials
Modernized background
 music with flow
Using Superstar icons in
 marketing products
Soccer                             Basketball
• David Beckham                      • Derrick Rose
• Lionel Messi                       • Kevin Garnett
                       Football
                     • Robert
                       Griffin III




                  Superstar Icons
Social Media



Social media is a great
way to reach out to the
                                   • Over 13 million likes on
audience and promote
                                     their Facebook page
new products and
                                   • Millions of followers on
changes in the company.
                                     their multiple Twitter
Also a great way for
                                     pages
feedback. With these
three sources, Adidas can
post pictures, comments,
and promotions.
ADIDAS CO.               AdWords                  Sports Attire
Clothing                                        Athletic
                Jerseys             Adidas
                                    Facebook   Equipment

                          Adidas
      Shoes               Twitter                      Cleats
Budget and
Strategy
 Hire an agency at $250/hr.
 Get the marketing and
  plans done in two weeks
  and no more than 100
  hours of work
 Make sure to update the
  three social media sites
  and monitor
  comments/feedback
 Invest in AdWords
 Total Cost = (Agency is
  $25,000 and $2,400
  AdWord total at $28 CPC)
  is around $27,400
Tracking Progress…….


             ADIDAS will be able
             to track the
             progress of their
             digital marketing
             scheme through an
             increase in sales
             overall of their
             products and a
             greater amount of
             followers on social
             media sites.
The Race to Success
                        • Put some money
                          towards a plan and
• Attracting the          strategy that will
  target audience         increase sales
  with the new          • Record the progress
  outstanding             to make sure the plan
  products                works
• Use superstar icons
  to promote the
  products
• Use big social
  media outlets to
  gain attention and
  new consumers

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Adv420finalpresentation-Trystin Scott

  • 1. Digital Marketing Strategy By: Trystin Scott
  • 2. - Founded in 1924 in Germany - Now a worldwide company - Highly recognized Products: - Shoes - Athletic Equipment - Clothing
  • 3. Target Audience: o Young athletes o Ages 13-21 o Male/Female o Middle School, High School, and College
  • 4. Appealing to the Younger Athletes…  Out of the ordinary products Bright, Colorful, New! Up-tempo commercials Modernized background music with flow Using Superstar icons in marketing products
  • 5. Soccer Basketball • David Beckham • Derrick Rose • Lionel Messi • Kevin Garnett Football • Robert Griffin III Superstar Icons
  • 6. Social Media Social media is a great way to reach out to the • Over 13 million likes on audience and promote their Facebook page new products and • Millions of followers on changes in the company. their multiple Twitter Also a great way for pages feedback. With these three sources, Adidas can post pictures, comments, and promotions.
  • 7. ADIDAS CO. AdWords Sports Attire Clothing Athletic Jerseys Adidas Facebook Equipment Adidas Shoes Twitter Cleats
  • 8. Budget and Strategy  Hire an agency at $250/hr.  Get the marketing and plans done in two weeks and no more than 100 hours of work  Make sure to update the three social media sites and monitor comments/feedback  Invest in AdWords  Total Cost = (Agency is $25,000 and $2,400 AdWord total at $28 CPC) is around $27,400
  • 9. Tracking Progress……. ADIDAS will be able to track the progress of their digital marketing scheme through an increase in sales overall of their products and a greater amount of followers on social media sites.
  • 10. The Race to Success • Put some money towards a plan and • Attracting the strategy that will target audience increase sales with the new • Record the progress outstanding to make sure the plan products works • Use superstar icons to promote the products • Use big social media outlets to gain attention and new consumers