2. Company introduction
• Provide consumers
 Fuel for transportation
 Energy for heat and light
 Lubricants to keep engines moving
 Petrochemicals products used to
make everyday items
Diverse as paints, clothes and packaging

3. Our brands

4. Target Audience
• People who loves their car
• Ages 23-45 years old
• Person who need visits the gas station six
times per months

5. Reach the top
• Our distinctive strengths and capabilities
Exploration- acquiring access and searching for
hydrocarbons.
Deep water
Giant fields
Gas value chains
Downstream

6. History of BP
• The BP story from the first oil to tomorrow’s
energies.

7. Reaching The Audience
Networking
Facebook
Twitter
Google+

8. BP Worldwide
•
•
•
•
BP in the US
BP in the UK
BP in Asia Pacific
BP in Africa and Middle East

9. Budget
•
•
•
•
Pay – per- Click= $87,000/month
Free gift/ coupon Costs =$67,000
Agency fee= $60,000
Total cost = 214,000

10. The energy future
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•
•
•
•
BP global energy challenge
Deepwater oil and gas
Hydraulic fracturing
Oil sands
To be the top