This document outlines a proposed 3-day course module on entrepreneurship in all-terrain vehicle (ATV) sport. The module aims to introduce ATV sport as a new business area, encourage a healthy lifestyle among unemployed youth, and provide skills and knowledge to start an ATV business. The course consists of lectures on ATV safety, business skills like marketing, and field trips to experience riding ATVs and visiting operating parks. The target participants are 30 unemployed young adults seeking to start ATV entrepreneurship.

1. DCE 5011
Principles of Adult Education
Assignment 3 :
Course Module of Entrepreneurship in All-Terrain Vehicle (ATV) Sport
Group Members :
AUTHENTIC
Majidah Bt. Mohd Taib GS38600
Atiqah Bt. Sulaiman GS38602
Mohd Redhwan Bin Mohd Noh GS43802
Lecturer :
Prof. Dr. Azimi Bin Hj. Hamzah

2. PRESENTATION OUTLINE
1.0 Problem Statement
2.0 Basic Profile of Interviewees
3.0 What is ATV
4.0 ATV at Felda Air Tawar 2, Kota Tinggi
5.0 Related Journals
6.0 Course Module of Entrepreneurship in ATV Sport

3. 1.0 PROBLEM STATEMENT
Source : Official Portal of Department of Statistic Malaysia
The unemployment rate in Malaysia was recorded at 3.2 percent in August 2015. The number of
unemployment person reached 453.6 thousand.

4. An Exploration Of Dynamic Relationship Between Tourist Arrivals, Inflation,
Unemployment And Crime Rates In Malaysia By Chor Foon Tang :
They found out that unemployment in Malaysia is positively related to crime rate

5. 2.0 BASIC PROFILE OF INTERVIEWEES
 We have conducted in-depth interview to 5 young adults who are currently unemployed
(age between 18 to 39 years old). All of them are members of Majlis Belia Felda Malaysia.
The basic profile of the interviewees are as follows :
 After the interview, we found out that the learning need of young adults registered under
Majlis Belia FELDA is ENTREPRENEURSHIP IN ATV SPORT.
Age Level of Education Dream Job Challenge to Achieve Dream Job
23 years old Degree ATV Entrepreneur Financial Problem
25 years old SPM ATV Entrepreneur Not enough startup money
26 years old SPM ATV Entrepreneur Financial Problem
29 years old Diploma Caterer Self-Motivation
30 years old PMR ATV Entrepreneur Low self-confidence in developing
marketing strategy

6. 3.0 WHAT IS ATV
An all-terrain vehicle (ATV), also known
as a quad, quad bike, three-wheeler,
four-wheeler, or quadricycle is defined
as a vehicle that travels on low-pressure
tires, with a seat that is straddled by the
operator, along with handlebars for
steering control.

7. 4.0 ATV AT FELDA AIR TAWAR 2, KOTA TINGGI

8. 5.0 RELATED JOURNALS
 An Exploration Of Dynamic Relationship Between Tourist Arrivals, Inflation, Unemployment And Crime
Rates In Malaysia
 Business Support In Sport : Strategy Or Serendipity
 Exploring The Motivations Of Base Jumpers: Extreme Sport Enthusiasts
 Education In Entrepreneurship And The Theory Of Planned Behaviour
 Entrepreneurship Theory And The Poverty Of Historicism
 FELDA Youth Entrepreneur And Personality Environment Congruency
 Financial Literacy And Youth Entrepreneurship In South Africa
 Institution And Entrepreneurship
 Living Extreme : Adventure Sports Media And Commercialization
 Prognostic Framing Of Stakeholders Subjectivities “ A Case Of All Terrain Vehicle Management On State
Public Lands.
 Readiness Towards Entrepreneurship Education
 The Importance Of Sport Entrepreneurship By Providing Appropriate Strategy Based On View Of Sport
Managers
 The Relationship Between Unemployment And Crime

9. 6.0 COURSE MODULE OF ENTREPRENEURSHIP IN ATV SPORT
 The objectives of the module are as follows :
a) To introduce ATV sport as a new area of entrepreneurship business (Knowledge)
b)
b) To encourage healthy lifestyle among young adults at FELDA ()
c) To introduce ATV sport as a new area of entrepreneurship business
 Hence, a course module have been proposed to achieve those objectives. Details are as follows :
Name of course module : Entrepreneurship in ATV Sport
Course Duration : 3 days and 2 nights (Thursday to Saturday)
Venue : Felda Air Tawar 2, Kota Tinggi, Johor
Target group of Participants : 30 young adults registered under Majlis Belia Felda Malaysia

10. Date Time Activity Objectives
1st Day 2.30 pm Registration - To collect participants’ details
3.30 pm Opening Ceremony
Welcoming Speech By : YB. Anuar Bin Abd. Manap,
President of Majlis Belia Felda Malaysia
4.45 pm Refreshment/Asar Prayer
5.30 pm Lecture 1 : Introduction on ATV Sport
By : Mr. Mas Fadzilah Khan Bin Ali, Owner of ATV Fun
Adventure Marketing, Kg. Kemensah, Kuala Lumpur
- To provide basic information on ATV
sport (Knowledge)
- To compare the scenario of ATV
development in Europe and Malaysia
(Knowledge)
6.30 pm Dinner/Maghrib Prayer
8.30 pm Lecture 2 : ATV Rules and Regulations for Safety
By : Mr. Mas Fadzilah Khan Bin Ali, Owner of ATV Fun
Adventure Marketing, Kg. Kemensah, Kuala Lumpur
- To explain on the required equipment
of ATV, ATV riding restrictions and other
aspects related to safety (Knowledge)
- To emphasize the importance of safety
as a habit while riding ATV (Attitude)
11.00 pm Refreshment/End of Day 1

11. Date Time Activity Objectives
2nd day 5.30 am Fajr Prayer/Breakfast
7.00 am Health is Wealth : Aerobic, Brisk Walk - To let the participants mix around and get to
know each other
8.30 am Lecture 3 : How to be a Good Businessman
By :
- To give a motivation talk and share experience
(Knowledge)
- To build self-confidence to achieve our mission
and vision (Attitude)
- To provide early picture and basic idea on
business risk and profit (Knowledge)
- To develop strategy to be a good businessman
(Skill)
10.30 am Refreshment
11.00 am Lecture 4 : Tips for Successful Marketing With Minimum
Budget
By :
- To provide useful tips to do marketing for small
business with minimum budget (Knowledge)
- To learn on how to develop a marketing plan
(Skill)
- To emphasize the importance of developing a
marketing strategy as it will be the heartbeat of
the business (Attitude)
12.30 pm Lunch/Friday Prayer

12. Date Time Activity Objectives
2nd day 3.00 pm Lecture 5 : Other Business Opportunity in ATV
Riding Park
By : Majlis Belia Felda Malaysia
- To provide information on other potential
businesses that may exist in ATV Riding Park
such as homestay, restaurant and ATV
service workshop (Knowledge)
- To encourage participants to always see
things from different angles and broader
perspectives (Attitude)
5.00 pm Refreshment/Asar Prayer
5.30 pm Health is Wealth : Aerobic, Brisk Walk - To let the participants mix around and get
to know each other
6.30 pm Maghrib Prayer/Dinner
8.30 pm Lecture 6 : Business Financing Assistance
By : MARA & TEKUN
- To provide useful information on business
financing assistance (Knowledge)
10.30 pm Reflection : Group Discussion
- Divide 30 participants into 6 groups; 5 members on
each group
- Each group has a facilitator to help and encourage
a fruitful discussion
- To prepare to-do-list and action plan in
order to be the entrepreneur (Skill)
- To share, adapt and adopt business ideas
with each participants (Knowledge)
12.30 am Refreshment/End of Day 2

13. Date Time Activity Objectives
3rd day 5.30 am Fajr Prayer/Breakfast
8.30 am Field Trip to ATV Park Felda Air Tawar 2, Kota
Tinggi, Johor
- To experience in riding ATV
(Skill)
- To apply knowledge to the
real situation (Skill)
- To practice the right ways to
ride ATV (Attitude)
- To explore on how ATV Park
looks like (Knowledge)
- To explore on how to manage
ATV Riding Park (Knowledge)
10.30 am Closing Ceremony
By : Mr. Sharon Abd. Rahman, Ketua Kampung
Felda Air Tawar 2, Kota Tinggi, Johor
- Certificates Presentation
12.30 am Lunch/End of Course