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Adtech considered harmful
This document summarizes the harms of adtech and surveillance-based advertising. It discusses how advertisers track users across the web to target ads, which ultimately hurts the quality of media and user experience. Specific harms mentioned include non-human traffic wasting $4.2 billion per year, malvertising wasting $1.1 billion, and infringed content wasting $2.4 billion. The document recommends using adblockers and private browsing, paying for quality media and services, and supporting lawmakers and education to address these issues.
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Adtech considered harmful
- 1. ADTECH CONSIDERED HARMFUL PETER PURGATHOFER@ PRIVACYWEEK 2018
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- 4. BUT DOES ITHAVE TO WATCH YOU?
- 5. BUT DOES ITHAVE TO WATCH YOU?
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- 9. 56 TRACKERS…THAT HAVENAMES STARTING WITH »A«!
- 13. I asked himif that meant he’d be placing ads on our fledgling site. He said yes, he’d do that for a little while. And then, after the cookies he placed on Recode helped him to track our desirable audience around the web, his agency would begin removing the ads and placing them on cheaper sites our readers also happened to visit. In other words, our quality journalism was, to him, nothing more than a lead generator for target-rich readers, and would ultimately benefit sites that might care less about quality.
- 20. But when advertiserstry to target users individually, signaling breaks down. Targeting turns an ad into the digital version of a cold call. Targeted ads tend to “burn out” the medium in which they appear, through a Peak Advertising effect. Each new targetable medium falls in value and popularity as users figure it out, filter it, or get their governments to restrict it.
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- 23. $8.2 BILLON PER YEAR MAJORREASONS: NON-HUMAN TRAFFIC ($4.2 BILLION) MALVERTISING-RELATED ACTIVITIES ($1.1 BILLION) INFRINGED CONTENT ($2.4 BILLION)
- 26. I asked himif that meant he’d be placing ads on our fledgling site. He said yes, he’d do that for a little while. And then, after the cookies he placed on Recode helped him to track our desirable audience around the web, his agency would begin removing the ads and placing them on cheaper sites our readers also happened to visit. In other words, our quality journalism was, to him, nothing more than a lead generator for target-rich readers, and would ultimately benefit sites that might care less about quality.
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- 34. We were taughtto fear totalitarian governments. We feared they would know everything about us, follow us everywhere, know who we were talking to and what we were saying, and keep secret files about us which could be used to influence our lives in ways that were only vaguely visible to us.
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- 42. USE PRIVATE MODEFOR TRACKING-RICH MEDIA
- 43. USE PRIVATE MODEFOR TRACKING-RICH MEDIA
- 44. PAY FOR QUALITYMEDIA
- 45. PAY FOR QUALITY SERVICES& APPS
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