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Google Confidential and Proprietary
AdSense   ?




              Google Confidential and Proprietary
Google AdSense

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                                                                                3
                                          Google Confidential and Proprietary
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                           AdSense for content




                           AdSense for search




                                                4
          Google Confidential and Proprietary
AdSense




 Google Confidential and Proprietary
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                        Google Confidential and Proprietary
Agenda

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                        Google Confidential and Proprietary
AdSense:

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                        Google Confidential and Proprietary
AdSense

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                                                         Google Confidential and Proprietary
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                        Google Confidential and Proprietary
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                              Google Confidential and Proprietary
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     Source:
     F-Shaped Pattern for Reading Web Content
     Jakob Nielsen
     http://www.useit.com/alertbox/reading_pattern.html


    Google Confidential and Proprietary
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                Google Confidential and Proprietary
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                                            Google Confidential and Proprietary
Google Confidential and Proprietary
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                                   Google Confidential and Proprietary
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                         Google Confidential and Proprietary
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                         Google Confidential and Proprietary
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              Google Confidential and Proprietary
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    Google Confidential and Proprietary
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    Google Confidential and Proprietary
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    Google Confidential and Proprietary
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                    Google Confidential and Proprietary
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                                                                        28
                                  Google Confidential and Proprietary
Agenda

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                        /CPM
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                         Google Confidential and Proprietary
?




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                                                                                      30
                                                Google Confidential and Proprietary
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                       Google Confidential and Proprietary
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                              Google Confidential and Proprietary
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        Google Confidential and Proprietary
CPC                     CPC/CPM
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                                       35
 Google Confidential and Proprietary
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                                       Google Confidential and Proprietary
Google Confidential and Proprietary
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    Google Confidential and Proprietary
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                                                                        40
                                  Google Confidential and Proprietary
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                        Google Confidential and Proprietary
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                                                              42
                        Google Confidential and Proprietary
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                                                                            43
                                      Google Confidential and Proprietary
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                                              44
        Google Confidential and Proprietary
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                                                                  45
                            Google Confidential and Proprietary
Agenda

•

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•

• Q&A




                            Google Confidential and Proprietary
?




=   CPC +       CPM +

                        •   AFS/CSE
                        •




                                                                   47
                             Google Confidential and Proprietary
–




AdWords




                                                48
          Google Confidential and Proprietary
AdSense for search &

                       Search-Dominant

                            50%




Mixed-                                                    Link-
Dominant                                               Dominant
               30%                   20%
                                          Source:
                                          Search and You May Find
                                          Jakob Nielsen
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                                         Google Confidential and Proprietary
AdSense for Search




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                                                            50
                      Google Confidential and Proprietary
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                                                                  51
                            Google Confidential and Proprietary
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                                           Google Confidential and Proprietary
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                            Google Confidential and Proprietary
AdSense


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                            Google Confidential and Proprietary
Q&A




      Google Confidential and Proprietary
adsense-support@google.com




                     Google Confidential and Proprietary

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AdSense Optimization Tips

  • 2. AdSense ? Google Confidential and Proprietary
  • 3. Google AdSense 2 Google AdSense AdSense for search AdSense for content 3 Google Confidential and Proprietary
  • 4. AdWords Google.co.th AdSense for content AdSense for search 4 Google Confidential and Proprietary
  • 5. AdSense Google Confidential and Proprietary
  • 6. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 7. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 8. AdSense: • URL (URL )– • - ID AdSense Google Confidential and Proprietary
  • 9. A B Google Confidential and Proprietary
  • 10. : • • Google Confidential and Proprietary
  • 11. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 12. AdSense Display CPC Advertising = CPC + CPM + CTR Impressions cpc = IMP cpc x CTR x CPC Other Revenue cpm = IMP cpm x CPM x1/1000 Sources = search + Google Confidential and Proprietary
  • 13. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 14. ? = CPC + CPM + CTR Google Confidential and Proprietary
  • 15. - Source: F-Shaped Pattern for Reading Web Content Jakob Nielsen http://www.useit.com/alertbox/reading_pattern.html Google Confidential and Proprietary
  • 16. - • • • • • : Google Confidential and Proprietary
  • 17. - ( ) • NAVIGATION BAR >> FORUM >> THREAD • • « | » 30 Google Confidential and Proprietary
  • 18. Google Confidential and Proprietary
  • 19. 160 x 600 336 x 280 300 x 250 728 x 90 Google Confidential and Proprietary
  • 20. + eCPM CTR * : Google Confidential and Proprietary
  • 21. : • • “ad blindness” • • Google Confidential and Proprietary
  • 22. - • • URL Google Confidential and Proprietary
  • 23. - Google Confidential and Proprietary
  • 24. - Google Confidential and Proprietary
  • 25. - Google Confidential and Proprietary
  • 26. - • • Google Confidential and Proprietary
  • 27. 3 3 1 1 • Google Confidential and Proprietary
  • 28. ? = CPC + CPM + • • • • CTR 28 Google Confidential and Proprietary
  • 29. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 30. ? = CPC + CPM + • • • Webmaster Tools Impressions • Google Analytics • 30 Google Confidential and Proprietary
  • 31. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 32. ? / CPM = CPC + CPM + 32 Google Confidential and Proprietary
  • 33. : ( / ) : 33 Google Confidential and Proprietary
  • 34. CPC CPC/CPM % CPC * CPR CPC * CPR CPM eCPM eCPM Google Confidential and Proprietary
  • 35. eCPM 35 Google Confidential and Proprietary
  • 36. AdSense Technology - CPC CPM CPC/CPM bids on site Google CPC bids on keywords Google Confidential and Proprietary
  • 37. Google Confidential and Proprietary
  • 38. Google Confidential and Proprietary
  • 39. • • Google Confidential and Proprietary
  • 40. ? • / CPM • • = CPC + CPM + 40 Google Confidential and Proprietary
  • 41. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 42. ? CPC = CPC + CPM + 42 Google Confidential and Proprietary
  • 43. 468x60 Top Level Navigation 300x250 43 Google Confidential and Proprietary
  • 44. : - - - 44 Google Confidential and Proprietary
  • 45. ? CPC • • = CPC + CPM + 45 Google Confidential and Proprietary
  • 46. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 47. ? = CPC + CPM + • AFS/CSE • 47 Google Confidential and Proprietary
  • 48. – AdWords 48 Google Confidential and Proprietary
  • 49. AdSense for search & Search-Dominant 50% Mixed- Link- Dominant Dominant 30% 20% Source: Search and You May Find Jakob Nielsen http://www.useit.com/alertbox/9707b.html Google Confidential and Proprietary
  • 50. AdSense for Search • • • • • Google 50 Google Confidential and Proprietary
  • 51. ? = CPC + CPM + • AFS/CSE • 51 Google Confidential and Proprietary
  • 52. : ? Display CPC Advertising CPM = CPC + CPM + CTR Other Revenue Impressions Sources AdSense for Search Ad coverage Webmaster Tools Google Analytics Google Confidential and Proprietary
  • 53. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 54. AdSense www.google.com/adsense/policies www.google.com/adsense/terms Google Confidential Google Confidential and Proprietary 54
  • 55. URL - Google Confidential Google Confidential and Proprietary 55
  • 56. Policy Do’s and Don’ts - - “ Google” Google Confidential Google Confidential and Proprietary 56
  • 57. Google Confidential and Proprietary
  • 58. Policy Do’s and Don’ts - Interactive flash navigation traffic services impressions traffic exchanges Google Confidential Google Confidential and Proprietary 58
  • 59. ?’ - redirect Webmaster Guidelines Google Confidential Google Confidential and Proprietary 59
  • 60. RSS Feed Google Confidential Google Confidential and Proprietary 60
  • 61. - - Google Confidential Google Confidential and Proprietary 61
  • 62. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  • 63. Q&A Google Confidential and Proprietary
  • 64. adsense-support@google.com Google Confidential and Proprietary