This document discusses Google AdSense, including how it works and how to maximize revenue from it. It covers the different types of AdSense like AdSense for search and content. Metrics like click-through rate, impressions, cost-per-click and cost-per-thousand impressions are explained. Best practices are provided around ad placement and content. Policy guidelines and restrictions are also reviewed. The presentation aims to help users better understand and implement AdSense on their sites.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
AdWords is Google’s flagship advertising product which offers pay-per-click (PPC) and site-targeted advertising for text, banner and rich-media ads. In this session you will get basic overview of the AdWords and how to use it to better optimize your advertisement on the internet and get more leads from your web site.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
AdWords is Google’s flagship advertising product which offers pay-per-click (PPC) and site-targeted advertising for text, banner and rich-media ads. In this session you will get basic overview of the AdWords and how to use it to better optimize your advertisement on the internet and get more leads from your web site.
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
Paid search advertising can be a vital medium that acquires leads and transactions at high rates. When the market shrinks, it becomes even more important to continue acquiring that traffic as leads and transactions are likely to fall off significantly through other sources. Do not assume you can divert paid search budgets to another medium or source of traffic and get the same level of efficiency and results with regard to conversion acquisition; if you give away your ground in the paid search space, your competitors will take it and run with it!
Intro to Search Engine Marketing (SEM), pay-per-click advertising and Google Adwords for Troy Henikoff's "Entrepreneurial Tools For Digital Marketing" course at Northwestern's Kellogg School of Management. Elan Mosbacher. VP of Marketing @ SpotHero. January 2016.
On Friday, August 24th, Carrie Albright presented at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Carrie is an Associate Director of Services at Hanapin Marketing, where she's spent thousands of hours specializing in all things marketing. Her clients range from airlines and retail to hospitality and insurance. Carrie is passionate about fostering innovative tactics and strategies for Hanapin’s clients. As a contributor to PPCHero, as well as regular blogger for Search Engine Land, Carrie enjoys any excuse to stay on the cusp of innovative digital marketing approaches. She is a frequent webinar host and public speaker, pairing with such cohosts as Larry Kim, Brad Geddes, Kissmetrics, Google, Bing, and Moz. Additionally, Carrie has presented at Hero Conf, SMX East, Click Z, and State of Search.
Lær hvordan du sammensætter et intelligent e-commerce setup, og få indblik i hvordan du skal håndtere komplekse kunderejser gennem measurement og attribution. Lær også hvilke teknologier du med fordel kan bruge til at automatisere din e-commerce marketing.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Viktoria Schinkel & Gregor Eßer (Google) Data Driven Advertising für Kreative...e-dialog GmbH
Mit der “Display & Video 360 Suite” der neuen Google Marketing Platform ermöglicht Google Kreativagenturen nicht nur den Zugang zu Data Driven Creativity, sondern erstmals auch den direkten Zugriff auf Signale und Zielgruppen.In diesem Workshop arbeiten Viktoria Schinkel und Patrick Völcker mit den Teilnehmern den kompletten Workflow einer datenbasierten, dynamischen Display Kampagne von der Entwicklung der Banner mit Google Web Designer bis hin zum programmatischen Targeting in DV360 durch, inklusive eines inspirierenden Ausblicks auf die technischen Möglichkeiten, die DDC für Kreativagenturen in naher Zukunft bereithält.
Tom Jones, Head of Media at iCrossing, presentation from SES 2011 - PPC Beyond Search. Looking at today's PPC landscape; beyond the text ad; the importance of creativity and approaches & mindsets for success
Keyword Bidding Strategies That Will Give You the Most Bang for Your BuckHanapin Marketing
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable to account types, as well as the details of what bidding options are available. This presentation not only assists in identifying one's best bid strategy, but also demonstrates how to implement them.
Benefits for You
- You will learn how to approach bidding based on your industry
- You will learn what bidding options are currently available
- You will learn how to implement these strategies in Google® and Bing®
- You will learn how to integrate additional metrics into your bid strategy
- You will learn general best practices for bid maintenance
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
Paid search advertising can be a vital medium that acquires leads and transactions at high rates. When the market shrinks, it becomes even more important to continue acquiring that traffic as leads and transactions are likely to fall off significantly through other sources. Do not assume you can divert paid search budgets to another medium or source of traffic and get the same level of efficiency and results with regard to conversion acquisition; if you give away your ground in the paid search space, your competitors will take it and run with it!
Intro to Search Engine Marketing (SEM), pay-per-click advertising and Google Adwords for Troy Henikoff's "Entrepreneurial Tools For Digital Marketing" course at Northwestern's Kellogg School of Management. Elan Mosbacher. VP of Marketing @ SpotHero. January 2016.
On Friday, August 24th, Carrie Albright presented at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Carrie is an Associate Director of Services at Hanapin Marketing, where she's spent thousands of hours specializing in all things marketing. Her clients range from airlines and retail to hospitality and insurance. Carrie is passionate about fostering innovative tactics and strategies for Hanapin’s clients. As a contributor to PPCHero, as well as regular blogger for Search Engine Land, Carrie enjoys any excuse to stay on the cusp of innovative digital marketing approaches. She is a frequent webinar host and public speaker, pairing with such cohosts as Larry Kim, Brad Geddes, Kissmetrics, Google, Bing, and Moz. Additionally, Carrie has presented at Hero Conf, SMX East, Click Z, and State of Search.
Lær hvordan du sammensætter et intelligent e-commerce setup, og få indblik i hvordan du skal håndtere komplekse kunderejser gennem measurement og attribution. Lær også hvilke teknologier du med fordel kan bruge til at automatisere din e-commerce marketing.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Viktoria Schinkel & Gregor Eßer (Google) Data Driven Advertising für Kreative...e-dialog GmbH
Mit der “Display & Video 360 Suite” der neuen Google Marketing Platform ermöglicht Google Kreativagenturen nicht nur den Zugang zu Data Driven Creativity, sondern erstmals auch den direkten Zugriff auf Signale und Zielgruppen.In diesem Workshop arbeiten Viktoria Schinkel und Patrick Völcker mit den Teilnehmern den kompletten Workflow einer datenbasierten, dynamischen Display Kampagne von der Entwicklung der Banner mit Google Web Designer bis hin zum programmatischen Targeting in DV360 durch, inklusive eines inspirierenden Ausblicks auf die technischen Möglichkeiten, die DDC für Kreativagenturen in naher Zukunft bereithält.
Tom Jones, Head of Media at iCrossing, presentation from SES 2011 - PPC Beyond Search. Looking at today's PPC landscape; beyond the text ad; the importance of creativity and approaches & mindsets for success
Keyword Bidding Strategies That Will Give You the Most Bang for Your BuckHanapin Marketing
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable to account types, as well as the details of what bidding options are available. This presentation not only assists in identifying one's best bid strategy, but also demonstrates how to implement them.
Benefits for You
- You will learn how to approach bidding based on your industry
- You will learn what bidding options are currently available
- You will learn how to implement these strategies in Google® and Bing®
- You will learn how to integrate additional metrics into your bid strategy
- You will learn general best practices for bid maintenance
11. Agenda
•
• AdSense
CTR
Impressions
/CPM
CPC
•
• Q&A
Google Confidential and Proprietary
12. AdSense
Display
CPC
Advertising
= CPC + CPM +
CTR Impressions
cpc = IMP cpc x CTR x CPC Other Revenue
cpm = IMP cpm x CPM x1/1000 Sources
= search +
Google Confidential and Proprietary
13. Agenda
•
• AdSense
CTR
Impressions
/CPM
CPC
•
• Q&A
Google Confidential and Proprietary
14. ?
= CPC + CPM +
CTR
Google Confidential and Proprietary
15. -
Source:
F-Shaped Pattern for Reading Web Content
Jakob Nielsen
http://www.useit.com/alertbox/reading_pattern.html
Google Confidential and Proprietary
16. -
•
•
•
•
• :
Google Confidential and Proprietary
17. - ( )
•
NAVIGATION BAR >> FORUM >> THREAD •
•
« | »
30
Google Confidential and Proprietary
40. ?
•
/
CPM •
•
= CPC + CPM +
40
Google Confidential and Proprietary
41. Agenda
•
• AdSense
CTR
Impressions
/CPM
CPC
•
• Q&A
Google Confidential and Proprietary
42. ?
CPC
= CPC + CPM +
42
Google Confidential and Proprietary
43. 468x60
Top Level Navigation
300x250
43
Google Confidential and Proprietary
44. :
-
-
-
44
Google Confidential and Proprietary
45. ?
CPC
•
•
= CPC + CPM +
45
Google Confidential and Proprietary
46. Agenda
•
• AdSense
CTR
Impressions
/CPM
CPC
•
• Q&A
Google Confidential and Proprietary
47. ?
= CPC + CPM +
• AFS/CSE
•
47
Google Confidential and Proprietary
48. –
AdWords
48
Google Confidential and Proprietary
49. AdSense for search &
Search-Dominant
50%
Mixed- Link-
Dominant Dominant
30% 20%
Source:
Search and You May Find
Jakob Nielsen
http://www.useit.com/alertbox/9707b.html
Google Confidential and Proprietary
50. AdSense for Search
•
•
•
•
• Google
50
Google Confidential and Proprietary
51. ?
= CPC + CPM +
• AFS/CSE
•
51
Google Confidential and Proprietary
52. : ?
Display
CPC
Advertising
CPM
= CPC + CPM +
CTR Other Revenue Impressions
Sources
AdSense for Search Ad coverage
Webmaster Tools
Google Analytics
Google Confidential and Proprietary
53. Agenda
•
• AdSense
CTR
Impressions
/CPM
CPC
•
• Q&A
Google Confidential and Proprietary