This document provides details for a proposed BMW advertisement to promote their advanced diesel vehicles. The ad would target upper middle class, environmentally conscious males ages 25-40 living in urban areas. It would convey the message that BMW diesel technology has changed and no longer sacrifices performance or luxury while being more environmentally friendly. The ad would aim to position BMW as a leader in innovative fuel alternatives to appeal to environmentally responsible consumers.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members.
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMilesMinnaar
An IMC Marketing Campaign I created for my introduction to advertising class I took in 2020. Special thanks to Barry Smith, my professor, for teaching me.
Digital Dealer 18 Presentation by Todd Smith and David KainKainAutomotive
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members.
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMilesMinnaar
An IMC Marketing Campaign I created for my introduction to advertising class I took in 2020. Special thanks to Barry Smith, my professor, for teaching me.
Digital Dealer 18 Presentation by Todd Smith and David KainKainAutomotive
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
3. “BMW offers classy, high-performance cars for the driving enthusiast, providing a better driving experience than any of our competitors.” Positioning Statement
4. Advancements in diesel technology US Demand will grow 3.8% annually in 2011 Expensive to upgrade diesel engine to meet US standards, minority market Green marketing You don’t have to sacrifice performance or luxury Background/Overview
5. We want the consumers to think and feel that BMW has become more environmentally conscious and at the same time keeping their image of luxury. Purpose of the Advertisement
6. Age: 25 – 40 years of age Gender: Male Geographic: Urban areas or cities Psychographic: Trendsetters. Environmentally Conscious. Loyal. Behavioral: Possess favorable brand image/already own BMW. Extrovert. Additional Info: Upper-Middle class. Grad-school graduate. “New Money”. Environmentally responsible. Target Audience
7. Target Profile: Dave Diesel Age: 30 Gender: Male Geo: East Coast Psycho: Successful and wants people to know. Environmentally responsible. Behavior: BMW-loyal. Other: Up the corporate ladder. Business school grad. Income of $65,000+, works from home, and likely uses iPhone or other comparable cell phone.
8. The diesel engine and BMW has "ch-ch-changed." The old standards of a diesel engine being uneconomical and not environmentally friendly are being quickly "driven" away. The Message
9. Rational Overall Price Environmentally Responsible Emotional Belonging Fear Reason to Act
10. Safety “Professional driver closed course. Do not attempt” Time: 20 seconds Law License plate censorship Privacy concerns Mandatory Elements
11. LOGO Visibility; timing, identify BMW symbol= “S” superman symbol Character: Hero, Leader, Innovator leader in innovative fuel alternatives and overall consumer lifestyles Mandatory Elements
12. Commercial Length: 31 seconds Message: Fresh, specific, clean! Concern: Go green! Filming & Editing 14 days total Mandatory Elements
13. Successful…YES! Other sources opinion Appropriate…YES! Extended Advertising Done differently…YES! Analysis of Advertisement
