SlideShare a Scribd company logo
ADP Live Chat & Dealer eNewsletter Services Overview September 23, 2008 Insert Dealership Logo
Paid Search 2:1 Direct Mail 2:1 Third Party Leads 5:1 Live Chat Focus Spend To The Greatest ROI  eNewsletters 10:1 10:1
Live Chat
Convert More Browsers into Buyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Live Chat
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interactive Website  – Live Chat
Experience The Power of Live Chat Dealer Interactive Website  – Live Chat
Live Chat Results: Average Store The Average Dealer ROI For Live Chat is 10:1 + Monthly Live Chat Leads 11 Close Rate on Live Chat Leads 28% Average Monthly Units Sold 3 Units Total Monthly Dealer Gross $4,467
2008 Q1 Close Rates by Lead Source
Live Chat Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dealer eNewsletter Service
Dealer Generates 5:1 ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dealer Interactive Marketing  - eNewsletters
Dealer eNewsletter Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Source: Industry Average from Internet Retailer 2007 Benchmarks Tour
Dealer  Live Chat & Interactive Marketing Discussion & Next Steps

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Adp Live Chat & E Newsletters

  • 1. ADP Live Chat & Dealer eNewsletter Services Overview September 23, 2008 Insert Dealership Logo
  • 2. Paid Search 2:1 Direct Mail 2:1 Third Party Leads 5:1 Live Chat Focus Spend To The Greatest ROI eNewsletters 10:1 10:1
  • 4.
  • 5.
  • 6. Experience The Power of Live Chat Dealer Interactive Website – Live Chat
  • 7. Live Chat Results: Average Store The Average Dealer ROI For Live Chat is 10:1 + Monthly Live Chat Leads 11 Close Rate on Live Chat Leads 28% Average Monthly Units Sold 3 Units Total Monthly Dealer Gross $4,467
  • 8. 2008 Q1 Close Rates by Lead Source
  • 9.
  • 11.
  • 12.
  • 13.
  • 14. Dealer Live Chat & Interactive Marketing Discussion & Next Steps