This document discusses live chat and email newsletter services for auto dealerships. It provides an overview of the typical return on investment and benefits of these services based on experiences of dealers that use them. Live chat leads have a close rate over 10 times higher than other online leads and increase website traffic. Email newsletters also see high engagement rates and have generated a 5:1 return on investment for dealers within the first 6 hours. The document encourages dealers to utilize these interactive digital marketing services to engage more customers online and drive in-person visits and sales.