The document proposes a project to promote rural tourism in Khyber Pakhtunkhwa through grants of camping pods as productive investments. The project aims to empower local communities by organizing them into village organizations that would be trained in tourism services and managing allotted camping pods, with revenue shared equitably. Camping pods estimated at Rs. 3 million per village would initially be granted to 400 settlements in Naran, Galyat and Mastuj. An initial amount of Rs. 500 million is requested from the PSDP to fund 1000 camping pods and cover operational costs over the first two years, with the goal of learning and expanding the model to other regions.

1. Proforma –II
Government of Khyber Pakhtunkhwa
Planning & Development Department
Project Concept Form ADP and PSDP (30:70)
Sector: Sports, Youth Affairs, Tourism, Archaeology & Museums Department
Government of Khyber Pakhtunkhwa Peshawar
Sub-Sector: Tourism
01 Cost Exp. Up to
June 2019
Allocation for 2019-20 TF Beyond
2019-20
Local Foreign Foreign
Cap Rev Total
1000.00 Nil Nil Nil 200.00 200.00 Nil 800.000
02 Title of the Proposed
Project
Propagating our sports, tourism, archaeology, museums,
culture and youth affairs at Local, regional , national and
international levels through strategy of pubilicity, product,
price, promotion, place, packaging, positioning and
people
03 Proponentinformation sports, tourism, archaeology, museums, culture and youth
affairs department of the government of khyberpakhtunkhwa
04 Goals & Objectives set
to be achieved
The department has basically sports, tourism,
archaeology, museums, culture and youth affairs. To highlight the
potential of all the five elements of the province along with the newly
merged districts, the government in departmentof Khyber Pakhtunkhwa
is planning to launch a marketing campaign on print, electronic and
social/ digital media.
The basic aim is to highlight the sports, tourism
,archaeology, museums, culture and youth affairs scenic beauty,
social & cultural colors of the province and create awareness at national
and international forums. TCKP is already working on a comprehensive
district wise documentary based video which will cover most of the
aspects important from tourism point of view.
In addition to this, we need to develop a series of more
programmes in international, national , regional and local level live
interactions ,shows programs to divert the attention to sports,tourism,
archaeology, museums, culture and youth affairs covering several
new aspects and tactics emerging on international level .Reviving
positive and constructive activities of sports, tourism, archaeology,
museums, culture and youth affairs it would be intentionally
focussing specialcampaign using the conduit of academia,civil society
, intellectuals , business or informal associations or
It is impossible for any government in the world to
promote and inculcate the notion of sports, tourism, archaeology,
museums, culture and youth affairs without reciprocating support of
the citizens. Other aspects include v-logging/ blogging, promotional
songs, articles in national & international magazines, digital
advertisement in well-known online magazines, printing of brochures/

2. publications and coverage atsuchsites of Khyber Pakhtunkhwa requires
huge budgets.
05 Rationale for ADP
Funding
International, national, regional and local projection of sports,
tourism, archaeology, museums, culture and youth affairs
tentatively it would depend on the amount of input we put to
cover the global population an amount of PKR 1000.00 million
be earmarked.
06 Geographical Coverage
(for whole province or
specific district/ tehsil)
Khyber Pakhtunkhwa, Pakistan, international community.
07 Is the Project aligned
with CDS
The government agenda and in line with national goals
confirming objectives of comprehensive development strategy.
08 Nearest pace where
similar facility is
available
Newyork , London , Paris , Tokyo, Berlin, Moscow
09 Financial Phasing PKR
M
( 5- Years ) 1st
year 200 2nd
year 250 3rd
year 150.4th
year
350 5th
year 150
10 Beneficiaries ( type &
Number)
The local , regional, national and international multiplier effect
offshoot advantages to all is expected the small scale
household base entrepreneurs
11 Expected output (
qualitative &
quantitative)
sports, tourism, archaeology, museums, culture and youth
affairs shall be positively improving the quality of life of the
people for posterity.
12 Priority ( indicate top,
normal or low
First step in many steps achieving self sustenance for sports,
tourism, archaeology, museums, culture and youth affairs
ambitious initiatives

3. Proforma –II
Government of Khyber Pakhtunkhwa
Planning & Development Department
Project Concept Form PSDP(fedral)
Sector: Sports, Youth Affairs, Tourism, Archaeology & Museums Department
Government of Khyber Pakhtunkhwa Peshawar
Sub-Sector: Tourism
01 Cost Exp. Up to
June 2018
Allocation for 2018-19 TF Beyond
2018-19
Local Foreign Foreign
Cap Rev Total
1000.00 Nil Nil Nil 100.00 100.00 Nil 900.000
02 Title of the Proposed
Project
Participation in Dubai 2020
03 Proponentinformation The Federal Government is in the process of participating in
Dubai 2020 for which 165 countries of world have consented.
The event will start on 19th
October 2020 and finish on 10th
April
2021. Approximately 1.6 million Pakistani would be among the
25 million visitors, who would be attending the exhibition. The
largest plot is 7 kanal out of which 5 kanal is to be the build-up
area with the provision to go two levels up. Out province is
expected to have one kanal site with the provision to raise it to
two level and depict KP.
04 Goals & Objectives set
to be achieved
The Federal and Provincial governments together would
introduce the world the emerging Pakistan that consist of Gilgit-
Baltistan, Azad Jammu Kashmir, Punjab, Singh, Baluchistan
and Khyber Pakhtunkhwa. The theme of the exhibition is
connecting minds, mobility and sustainability.
05 Rationale for ADP
Funding
Rs. 1000.00 million has been tentatively earmarked to cover up
for the creation KP pavilion and displaying the progress of all
sectors including tourism.
06 Geographical Coverage
(for whole province or
specific district/ tehsil)
Khyber Pakhtunkhwa
07 Is the Project aligned
with CDS
This activity is directly related to the soft image of the KP and
indirectly the project will facilitate tourism activities, which
ultimately be in line with the comprehensive development
strategy.
08 Nearest pace where
similar facility is
available
There is no international level exhibition held till now
internationally that can be compared Dubai 2020.
09 Financial Phasing ( 3- Years ) 1st
year 100 2nd
year 250 3rd
year 650.
10 Beneficiaries ( type &
Number)
The residents and tourists in Dubai and those who would be
coming from other counties are estimated at 25 million during
the period 19th
October 2020 till 10 April 2021.
11 Expected output (
qualitative &
quantitative)
This exhibition would be a land mark to project KP and Pakistan
across the globe.
12 Priority ( indicate top,
normal or low
Top.

4. Proforma –II
Government of Khyber Pakhtunkhwa
Planning & Development Department
Project Concept Form for PSDP(federal)
Sector: Sports, Youth Affairs, Tourism, Archaeology & Museums Department
Government of Khyber Pakhtunkhwa Peshawar
Sub-Sector: Tourism
01 Cost Exp. Up to
June 2018
Allocation for 2018-19 TF Beyond
2018-19
Local Foreign Foreign
Cap Rev Total
500.00 Nil Nil Nil 100.00 100.00 Nil 400.000
02 Title of the Proposed
Project
PROJECT CONCEPT FOR FUNDING
FROM PSDP NAMELY “PROMOTION
OF RURAL TOURISM THROUGH
GRANTS OF CAMPING PODS AS
PRODUCTIVE INVESTMENT”
03 Proponentinformation The sports , tourism , culture , archaeology, museums
department government of kp
04 Goals & Objectives set
to be achieved
In order to empower the people the
Integrated rural development programme in Daudzai and
subsequently in the Aga khan rural support Programme
indicates that rural communities have to be organized into
village level organization. These village organisations may
be formed around an activity to generate income and
provided trainings. To intervene in the tourism sector we
have to mobilise the communities in the touristic scenic
regions of the province . These village level organisations
have to nominate two to three individuals who have to be
trained in Tourist guide and basic hospitality . Terms of
partnership have to developed for allotting camping pods
from two to three to an organization comprising of a
hamlet.
The income generated from these pods have to be equitably
distributed among the active members of the village
organisations who directly deals the tourist as host and
guides. A portion of the revenue generated has to be
reinvested for the up keep of these tourist facilities , creation
of artifacts and other outlets facilitating the visiting tourists.

5. To avoid duplication the hunza paying guest and home stay
model of Aga Khan Rural Support programme has to be
emulated keeping in view the cultural intricacies of each
region. In the given circumstances the Sarhad Rural support
Programme and Aga Khan rural support programme may
be engaged to mobilise the touristic regions mutually
identified by the Tourism department wherein the Deputy
Commissioners may be the focal persons for both the rural
support programs and Department of Tourism at the district
level , while Assistant Commissioners at Tehsil level and
similarly Tehsildar level for mozas.
The rural support programmes would explain the package
in the first dialogue the terms of partnership followed by
nomination of persons by the communities . Subsequently
in the second dialogue the terms for further cooperation for
promoting as an income generating activity would be
mutually agreed. The second dialogue would spell out the
responsibilities of the communities at large and the basic
hygiene and maintenance of the donate pods estimate
rougly at PKR three million for a give village or hamlet at
time. The initial programme may be started in Naran, Galyat
and mastuj region with grant of 1000 Camping pods for
around four hundred settlements.
This process would basically based on learning by doing or
participatory method that may be dove tailed from region to
region . The first two years by evaluated by a third party to
take to further region of the province.
The operational costs be 20 percent of the total investment
costs in which ten percent may be shared as cost
component of sociali mobilization and 10 percent as
logistics and movement cost of Official government
machinery.
Initially an amount of Rupees Five Billion may be ear
marked for the purpose including 1000 camping pods cost
BREAKUP
OPERATIONAL AND HR PKR1000M
CAMPING PODS PKR4000M

6. 05 Rationale for ADP
Funding
ESTIMATED COST PKR 5000M
5 billion has been tentatively earmarked to facilitate on grant
basis , household, individuals a group of individuals in form of
productive investment from us and an income generating
venture for the recipient .
06 Geographical Coverage
(for whole province or
specific district/ tehsil)
Khyber Pakhtunkhwa
07 Is the Project aligned
with CDS in line with the comprehensive development strategy.
08 Nearest pace where
similar facility is
available
Thandiani, bishigram, gabinjabba , sharan , sheikhbadin,
yakhtangi.
09 Financial Phasing ( 3- Years ) 1st
year 1000 2nd
year 2500 3rd
year 1500.
10 Beneficiaries ( type &
Number)
The private sector investor, tourists and local residence would
benefit for which the number of tourist stands at 1.6 million per
annum approx.
11 Expected output (
qualitative &
quantitative)
This will increase the amount of investment by the private sector
and boost the tourism as an industry in the province.
12 Priority ( indicate top,
normal or low
Top.