Progress Report and Next Steps outlines goals for increasing customer engagement at a company. It summarizes that customer engagement has exceeded initial goals, with 130% of the target number of customers now using a loyalty program. The report recommends continuing successful comeback campaigns that have increased average customer visits by 45% and outlines plans to review early March data and adjust strategies as needed before a full program launch on March 23.

1. Progress Report and Next Steps
February 23, 2015

2. Consumer Engagement
Estimated total customers: 1000
Goal: 30% of your customers using Adored
Goal Total
300 387
130% of
Goal!
Months

3. The First 90 Days
Kick-ass Loyalty
1st time visit
Come back campaigns
45% increase in
average visits per
customer per
week

4. Average # of visits per customer
Goal Total
1.2 1.75
45%
Growth 1x 2x
57% 21%
How many times your customers
visit per week

5. Past Campaign Success
Customers that haven’t been in for 14 days received a
comeback campaign:
140 people were sent the message
8% came back

6. Create a kick-ass customer experience
Customer Acquisition Goal: 450
Next campaigns:
● Continue “come back” campaign
● Increase visit frequency campaign

7. Progress review
● Meeting March 9 to review data and
progress of 1st two weeks
● Adjust as necessary
● Hit goal and schedule full launch on
March 23