Branding 3.0Erik KepperBranding / YouTube @ Google                              Google Confidential and Proprietary
Brands alwaysfollowed wherethe people went                  Google Con!dential and Proprietary   2
Branding 1.0!
Google Confidential and Proprietary
Wallpaper!"#$%&()"*(+,-./#$0&(                         Google Confidential and Proprietary
Branding 2.0               Google Con!dential and Proprietary   6
Video has the Magic of Sight, Sound & Motion                                   Google Con!dential and Proprietary   7
Source: Tom Fishburne                        Google Con!dential and Proprietary   8
Google Con!dential and Proprietary   9
ZMOTZMOT         Google Confidential and Proprietary
The evolution of videoIn a few years there will be no such thing as(1online video2...  there will just be video           ...
Google Con!dential and Proprietary   12
Google Con!dential and Proprietary   13
Google Con!dential and Proprietary   14
Today…;!   "#!$%!&!()*+,-!(.!       <! ).&(4&5,%&(6&(#-&(     /)012%,33*3,%3((           ,-(4$,5&0(/7(8.&(                ...
Media Landscape is Changing television                  online video                          phone                       ...
Today…                                    (     I! 63&,?!,-(8.&(4&5,%&((   J! C$D$B3B!&E3*1(*!       6@$+?$*8!A,$B83!     ...
Brands shouldfollow the peopleeverywhere               Google Con!dential and Proprietary   18
Google Con!dential and Proprietary   19
Branding 3.0Opportunities Smart broadcasting / because mass audiences are there Micro casting / because niche audiences ca...
Branding 3.0 brand pioneers - 27 september 2012
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Branding 3.0 brand pioneers - 27 september 2012

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Online branding and video will play a growing role of importance in our day to day branding strategy. This Google Benelux presentation is about the innovations and opportunities in online branding today and a glimpse in to the future.

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Branding 3.0 brand pioneers - 27 september 2012

  1. 1. Branding 3.0Erik KepperBranding / YouTube @ Google Google Confidential and Proprietary
  2. 2. Brands alwaysfollowed wherethe people went Google Con!dential and Proprietary 2
  3. 3. Branding 1.0!
  4. 4. Google Confidential and Proprietary
  5. 5. Wallpaper!"#$%&()"*(+,-./#$0&( Google Confidential and Proprietary
  6. 6. Branding 2.0 Google Con!dential and Proprietary 6
  7. 7. Video has the Magic of Sight, Sound & Motion Google Con!dential and Proprietary 7
  8. 8. Source: Tom Fishburne Google Con!dential and Proprietary 8
  9. 9. Google Con!dential and Proprietary 9
  10. 10. ZMOTZMOT Google Confidential and Proprietary
  11. 11. The evolution of videoIn a few years there will be no such thing as(1online video2... there will just be video Google Con!dential and Proprietary 11
  12. 12. Google Con!dential and Proprietary 12
  13. 13. Google Con!dential and Proprietary 13
  14. 14. Google Con!dential and Proprietary 14
  15. 15. Today…;! "#!$%!&!()*+,-!(.! <! ).&(4&5,%&(6&(#-&( /)012%,33*3,%3(( ,-(4$,5&0(/7(8.&( (*+34+5!( ! 9(6:7(*#;<=-%$&&0,0>((=! =(637)3*1&0!%,33*$*8!( =(6$/)0+&*3()%! 6,33*$*8! >! 9:(;"-&-(:?&0<"0(8"( 6$/)0+&*3()%!#-&4(( 4&5,%&-! Google Con!dential and Proprietary 15
  16. 16. Media Landscape is Changing television online video phone tabletcomputer Google Con!dential and Proprietary 16
  17. 17. Today… ( I! 63&,?!,-(8.&(4&5,%&(( J! C$D$B3B!&E3*1(*! 6@$+?$*8!A,$B83! K!6/&,+F?(*3%(:$&( 8.&(/:%@/"0&("A( L! B#;<C;&(-%$&&0-( "#$(4:,;7(*&4,:( 4&;,5&$-(:(G%&D3B! ,08&$:%<"0-! 1/3H!34F3,$3*3D! Google Con!dential and Proprietary 17
  18. 18. Brands shouldfollow the peopleeverywhere Google Con!dential and Proprietary 18
  19. 19. Google Con!dential and Proprietary 19
  20. 20. Branding 3.0Opportunities Smart broadcasting / because mass audiences are there Micro casting / because niche audiences care Provide power & relevancy / because opinions matter Orchestrating / because it should all work together Google Con!dential and Proprietary 20

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