Multisoft Virtual Academy offers an Adobe Analytics training course aimed at equipping professionals with skills to collect, analyze, and interpret online data. The comprehensive curriculum covers various modules including web analytics, metrics analysis, reporting tools, and debugging techniques, providing extensive insights into Adobe Analytics capabilities. The course also emphasizes practical applications, offering tailored training solutions and ongoing support with globally recognized certification.

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Adobe Analytics Training
Certification

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About Multisoft
Take your skills to next level with Multisoft Virtual Academy, one of the leading
certification training providers in the market. Collaborating with top technology
companies, we offer world-class one-on-one and corporate trainings to empower
professionals and businesses around the world. Delivering high-quality trainings through
Multisoft’s global subject matter experts, we offer more than 1500 courses in various
domains. Multisoft offers tailored corporate training; project Based Training,
comprehensive learning solution with lifetime e-learning access, after training support
and globally recognized training certificates.
About Course
Multisoft Virtual Academy offers an insightful Adobe Analytics training course designed
to equip professionals with the skills needed to navigate and utilize Adobe Analytics
effectively. This course provides a thorough understanding of how to collect, analyze, and
interpret data from various online sources.

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Module 1: Web analytics 101
 Introduction to online marketing
 Overview of different marketing channels
Module 2: Metrics in Details and Metrics for Different
Verticals
 Traffic metrics – Page views, visits, Unique visitors
 Engagement metrics – Time on page, Bounce rate, exit rate
 Session time out criteria
 Bounce rate criteria and reasons
 Conversion metrics – Revenue, orders, Form submissions, Conversion rate
 Calculated metrics
 Page views per visit, Average order value
 Form completion rate, Form success rate
 Deep into retail metrics and derivations
Module 3: Deep dive into Metrics for Different Areas of the
Website
 Searches, Null search rate, Search click through rate, Search relevancy
 Cart conversion rate, Checkout conversion rate, Checkout errors
 Evaluating marketing campaigns – Metrics framework for marketing campaigns.
 Mobile app analytics – Metric differences.
 List of depth calculated metrics.
Module 4: Overview of Other Tools within Adobe Analytics
 Adobe data warehouse

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 Report builder
 Activity map
 Adhoc analysis
 Analytics workspace
Module 5: Into the Analytics tool: Reporting and Analytics
 Understanding the reporting structure – Data dimension, Data dimension
elements and metrics
 Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
 Bookmarking, Downloading and scheduling reports
 Building and automating dashboards
 Configuring alerts – based on availability in the account.
Module 6: Segmentation and Calculated Metrics in Adobe
Analytics
 Containers in calculated metrics (excluding functions)
 Overview of segmentation
 Conditions within segments – Sequential, Union, intersection
 Segment stacking and merging segments
 Using segments in a metric
 Types of containers in the segment – Hit, Visit, Visitor
Module 7: Report Suite's
 Concept of Multi suite tagging, roll up report suites
 Virtual report suites

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Module 8: Debugging for both Desktop and Mobile
 Decoding / parsing the image request
 Beacon anatomy
 Mobile app testing
 Various debugging tools – Firebug, Omni bug, Experience cloud debugger,
network console, Fiddler, Charles
Module 9: Variables and Events (predefined / custom)
 Traffic variables (props)
 Listing, participation, Pathing
 Conversion variables (eVars)
 Tracking code, allocation, expiry in eVars
 Merchandising syntax, Binding in eVars (Optional)
 Finding methods (for all) and product finding methods (only for retail)
 Conversion classifications, Classification hierarchies
 Success events – pre-defined and custom success events
 Types of events and event serialization; Participation
 List variables
Module 10: Marketing Channel Processing Rules
 Marketing channel manager
 Marketing channel processing rules
 Marketing channel costs (Optional)
 Marketing channel classifications (Last touch channel details)
 MC expiration

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Module 11: Other Admin Related Topics
 Processing rules (correlating custom variables into variables)
 Internal URL filters
 Customizing calendar and menus
 User management (Creating, maintaining user accounts and groups)
 Classification importer (SAINT classifications)
 Classification rule builder (using regular expressions)
 Data connectors (Purpose and overview)
Module 12: Tagging the site using Launch - Advanced DTM
 Modified architecture flow diagram with DTM/ Launch in place
 Data layer concept
 Tagging the pages with the embed code
 Property creation and configuration
 Tool configuration within the property
 Configuring the data elements
 Page load rules
 Event-based rules
 Direct call rules