Adhearsion and the cloud - check presented by Ben Klang at ITExpo West 2012

1. and the cloud
✓ check
Ben Klang
Principal/Technology Strategist
Mojo Lingo

2. Who is Ben Klang?
• Ben Klang is the leader of the Adhearsion project since 2010.
• Has worked with telephony and VoIP since 2002, then at a small
startup in his father-in-law’s basement.
• 15+ years of deep technical experience, including systems
architecture, network management, scalability and load testing, voice
application design.
• Believes in agile, telecommuting, distance collaboration and free time.

3. What is Adhearsion?
• Voice Application Development Framework
• Adhesion you can hear – glueing the voice layer to the rest of the
world.
• Open Source
• Ruby language – easily integrates with Rails, but not dependent
• Platform agnostic – runs anywhere Ruby or Java does.
• Runs small, scales to … (announcement coming Thursday)
• Cloud-Ready
• Real-time

4. What makes Adhearsion so cool?
Audience Type Benefits
Application Provider Fastest Way to Develop Voice Apps, Period.
System integrators, VARS Fastest Way to Develop Voice Apps, Period.
Mobile, fixed & IP-based operators Fastest Way to Develop Voice Apps, Period.
Investment Banking, Venture Capital, Private Fastest Way to Develop Voice Apps, Period.
Equity
IT managers, CIOs, Fastest Way to Develop Voice Apps, Period.
Business Process Analysts

5. What really makes Adhearsion so cool?
Audience Type Benefits
Application Provider Easily package apps for redistribution
System integrators, VARS Strong (and growing) ecosystem of Ruby developers
(Thanks, Rails!)
Mobile, fixed & IP-based Enrich existing infrastructure with new, game-changing
operators services
Investment banking, venture Market-ready Apps in weeks or days, not months
capital, private equity
IT managers, CIOs and Business TDD, Agile, bulletproof deployments with Capistrano,
Process Analysts eminently readable code

6. Adhearsion Applied
 Call center workflow optimization and integration
 Sales force automation
 Conferencing applications
 Translation services
 IVR
 Polling
 Robo-calling

7. Adhearsion Architecture: How Does It Work?

8. Adhearsion on Asterisk
• 100% Open Source stack
• Arguably lowest TCO with no per-port licensing
• Most common Adhearsion platform today – thousands of apps in
production
• Asterisk is everywhere – embedded products to most Linux
distributions
• No TTS or ASR included, but may be licensed separately
• Adhearsion easily co-exists with FreePBX (Elastix, PBX-in-a-Flash,
Trixbox, AsteriskNOW, others)

9. Adhearsion on Tropo
• Fully Cloud-based service – no servers to maintain
• Built-in, high-quality ASR and TTS in 24 languages (!!)
• Nothing to license; just pay per-minute usage
• Free for developers – no cost until app is in production
• Easiest, Cheapest way to prototype a new idea quickly

10. Telephony DSL (Domain Specific Language)

11. Adhearsion Timeline: Been and Going
• 2006 - First code written • Adhearsion LLC
by Jay Phillips, visionary acquired by Voxeo, • Adhearsion
of framework Foundation
• Voxeo forms Voxeo
• 2007 – First public Labs, Tropo (non-profit)
release formed
• Ben Klang takes
over as project
• Jason Goecke joins • ANNOUNCEMENT
lead
• Adhearsion goes on 09-15-11
• Adhearsion
World Tour • AdhearsionConf
reaches version 1.0
10-8-11
• First
AdhearsionConf

12. Adhearsion: By the Numbers
 15,889 lines of code
 14,393 Downloads To Date (since 2009)
 >82% unit test code coverage
 7 Contributing Countries
 5 years of active development
 $0 licensing costs

13. Adhearsion Timeline: Cumulative Downloads
Join the Trend!

14. Questions...
http://adhearsion.com http://mojolingo.com
Twitter: @Adhearsion Twitter: @MojoLingo
+1.404.475.4840
bklang@mojolingo.com

15. Formatted if needed